How to Advertise in the Washington DC Market

Washington, DCWashington DC advertising options! Advertising costs in Washington DC – Target your media buys in Washington D.C. Advertise in the Nations Capital – Radio, TV, Print, Newspaper, Cable and online internet or digital media – Call 888-449-2526
Information and list of media for advertising in the Washington DC area. Radio advertising, TV, Newspaper, online and digital advertising rates, media kits and costs available. Call for pricing and audience data – 888-449-2526.

Washington D.C., has numerous media many outlets in various mediums. Some of these media are known throughout the country, including the Washington Post and various Radio and TV broadcasting networks are headquartered in D.C.

The Washington D.C. media market (DMA) is the 9th largest advertising market area in the U.S., with 2,321,610 TV homes (2.028% of the U.S. population).

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Demographics for marketing and advertising in Washington D.C.

Population

Population estimates, July 1, 2015, (V2015)
672,228

Population estimates, July 1, 2014, (V2014)
658,893
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Population estimates base, April 1, 2010, (V2015)
601,767

Population estimates base, April 1, 2010, (V2014)
601,767

Population, percent change – April 1, 2010 (estimates base) to July 1, 2015, (V2015)
11.7%

Population, percent change – April 1, 2010 (estimates base) to July 1, 2014, (V2014)
9.5%

Population, Census, April 1, 2010
601,723
Age and Sex

Persons under 5 years, percent, July 1, 2014, (V2014)
6.5%

Persons under 5 years, percent, April 1, 2010
5.4%

Persons under 18 years, percent, July 1, 2014, (V2014)
17.5%

Persons under 18 years, percent, April 1, 2010
16.8%

Persons 65 years and over, percent, July 1, 2014, (V2014)
11.3%

Persons 65 years and over, percent, April 1, 2010
11.4%
i
Female persons, percent, July 1, 2014, (V2014)
52.6%
i
Female persons, percent, April 1, 2010
52.8%
Race and Hispanic Origin

White alone, percent, July 1, 2014, (V2014) (a)
43.6%

White alone, percent, April 1, 2010 (a)
38.5%

Black or African American alone, percent, July 1, 2014, (V2014) (a)
49.0%

Black or African American alone, percent, April 1, 2010 (a)
50.7%

American Indian and Alaska Native alone, percent, July 1, 2014, (V2014) (a)
0.6%

American Indian and Alaska Native alone, percent, April 1, 2010 (a)
0.3%

Asian alone, percent, July 1, 2014, (V2014) (a)
4.0%

Asian alone, percent, April 1, 2010 (a)
3.5%

Native Hawaiian and Other Pacific Islander alone, percent, July 1, 2014, (V2014) (a)
0.2%

Native Hawaiian and Other Pacific Islander alone, percent, April 1, 2010 (a)
0.1%

Two or More Races, percent, July 1, 2014, (V2014)
2.6%

Two or More Races, percent, April 1, 2010
2.9%

Hispanic or Latino, percent, July 1, 2014, (V2014) (b)
10.4%

Hispanic or Latino, percent, April 1, 2010 (b)
9.1%

White alone, not Hispanic or Latino, percent, July 1, 2014, (V2014)
35.8%

White alone, not Hispanic or Latino, percent, April 1, 2010
34.8%
Population Characteristics

Veterans, 2010-2014
29,557

Foreign born persons, percent, 2010-2014
14.0%
Housing

Housing units, July 1, 2014, (V2014)
306,174
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Housing units, April 1, 2010
296,719

Owner-occupied housing unit rate, 2010-2014
41.6%

Median value of owner-occupied housing units, 2010-2014
$454,500

Median selected monthly owner costs -with a mortgage, 2010-2014
$2,322

Median selected monthly owner costs -without a mortgage, 2010-2014
$608

Median gross rent, 2010-2014
$1,302

Building permits, 2014
4,189
Families and Living Arrangements

Households, 2010-2014
267,415

Persons per household, 2010-2014
2.22

Living in same house 1 year ago, percent of persons age 1 year+, 2010-2014
80.0%

Language other than English spoken at home, percent of persons age 5 years+, 2010-2014
16.5%
Education

High school graduate or higher, percent of persons age 25 years+, 2010-2014
88.9%

Bachelor’s degree or higher, percent of persons age 25 years+, 2010-2014
53.4%
Health

With a disability, under age 65 years, percent, 2010-2014
8.2%

Persons without health insurance, under age 65 years, percent
Warning Sign 5.8%
Economy

In civilian labor force, total, percent of population age 16 years+, 2010-2014
67.9%

In civilian labor force, female, percent of population age 16 years+, 2010-2014
65.6%

Total accommodation and food services sales, 2007 ($1,000) (c)
4,278,171

Total health care and social assistance receipts/revenue, 2007 ($1,000) (c)
7,250,214

Total manufacturers shipments, 2007 ($1,000) (c)
332,844

Total merchant wholesaler sales, 2007 ($1,000) (c)
2,117,990

Total retail sales, 2007 ($1,000) (c)
3,843,716

Total retail sales per capita, 2007 (c)
$6,555
Transportation

Mean travel time to work (minutes), workers age 16 years+, 2010-2014
29.8
Income and Poverty

Median household income (in 2014 dollars), 2010-2014
$69,235

Per capita income in past 12 months (in 2014 dollars), 2010-2014
$46,502

Persons in poverty, percent
Warning Sign 17.7%
BUSINESSES

Total employer establishments, 2013
21,919

Total employment, 2013
491,130

Total annual payroll, 2013
35,131,275

Total employment, percent change, 2012-2013
1.7%
Total nonemployer establishments, 2013
52,262

All firms, 2007
55,887

Men-owned firms, 2007
27,588

Women-owned firms, 2007
19,291

Minority-owned firms, 2007
22,505

Nonminority-owned firms, 2007
28,344

Veteran-owned firms, 2007
4,040

Nonveteran-owned firms, 2007
46,629
GEOGRAPHY

Population per square mile, 2010
9,856.5
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Lnd area in square miles, 2010
61.05

The following is a list of television stations serving the Nations capital and surrounding area. To get a free quote for advertising on any of these fine media sources – call 888-449-2526 – Thanks!

Channel Network Callsign City of License Notes
4.1 NBC WRC-TV Washington, D.C. –
4.2 Cozi TV
5.1 FOX WTTG Washington, D.C. –
5.2 Movies!
7.1 ABC WJLA-TV Washington, D.C. Broadcasts from Arlington, Virginia
7.2 Me-TV
7.3 Live Well Network
9.1 CBS WUSA Washington, D.C. –
9.2 Bounce TV
9.3 WeatherNation TV
14.1 Univision WFDC-DT Arlington, Virginia Broadcasts from Washington
20.1 MyNetworkTV WDCA Washington, D.C. –
20.2 Movies!
20.3 MundoFox
23.1 Daystar WDDN-LD Washington, D.C. –
25.1 Telemundo WZDC-CD Washington, D.C. –
26.1 PBS WETA-TV Washington, D.C. High-definition; Broadcasts from Arlington, Virginia
26.2 – WETA UK
26.3 PBS Kids –
26.4 PBS Standard-definition
30.1 MHz WorldView WNVC Fairfax, Virginia Broadcasts from Falls Church, Virginia
30.2 NHK World
30.3 CCTV News
30.4 RT (English)
30.5 Blue Ocean Network
30.6 CCTV Documentary
30.7 France 24 WNVT Goldvein, Virginia Broadcasts from Falls Church, Virginia
30.8 RT (Spanish)
30.9 Arirang
30.10 ETV
30.11 VTV
30.12 Arise News/TRT Turk
32.1 PBS WHUT-TV Washington, D.C. High-definition
32.2 Standard-definition
47.1 UniMás WMDO-CD Washington, D.C. –
47.2 LATV
47.3 ZUUS Latino
49.1 QVC WWTD-LD Washington, D.C. –
49.2 NTD
49.3 QVC
50.1 CW WDCW-TV Washington, D.C. –
50.2 Antenna TV
50.3 This TV
58.1 DW Latino WIAV-CD Washington, D.C. Broadcasts from Greenbelt, Maryland
66.1 ION WPXW-TV Manassas, Virginia Broadcasts from Fairfax Station, Virginia
66.2 Qubo
66.3 ION Life
66.4 ION Shop
66.5 QVC
66.6 HSN

Most Baltimore area television stations can be seen in the Washington region. Besides being viewed clearly in the District, they can especially be seen in the suburbs of the Interstate 95 corridor between both cities. They are: WMAR 2 (ABC), WBAL 11 (NBC), WJZ 13 (CBS), WMPT 22 / WMPB 67 (PBS/MPB), WUTB 24 (MyNetwork TV), WBFF 45 (FOX), and WNUV 54 (The CW). A DC-MD-VA regional news station, TBD TV, is carried on Channel 8 on all cable systems in Washington, D.C. and surrounding communities.

Major national broadcasters and cable outlets including NBC, ABC, CBS, FOX, and CNN maintain a significant presence in Washington, as do those from around the world including the BBC, CBC, and Al Jazeera. The Public Broadcasting Service (PBS) is headquartered in Arlington, Virginia. Also, several cable television networks have their headquarters in the Washington area, including:

BET
C-SPAN
Discovery Channel in Silver Spring, Maryland
National Geographic Channel
Travel Channel in Chevy Chase, Maryland

America’s Most Wanted is the only network primetime program produced in Washington.
Radio
National Public Radio headquarters, located at Mount Vernon Square

As of 2008, the Washington Metropolitan Area was the 9th largest radio market in the United States with a Metro 12+ Population of 4,238,100.[6] The following is a list of radio stations serving the metro area:
AM
Frequency Callsign Format City of License Notes
540 WGOP Adult Standards/MOR Pocomoke City, Maryland Broadcasts from Damascus, Maryland
570 WSPZ Sports Bethesda, Maryland Broadcasts from Rockville, Maryland
630 WMAL News/Talk Washington, D.C. –
730 WTNT Spanish Contemporary Alexandria, Virginia Broadcasts from Rockville, Maryland
780 WAVA Christian Arlington, Virginia –
900 WILC Talk Laurel, Maryland –
950 WCTN Spanish Contemporary Potomac, Maryland –
980 WTEM Sports Washington, D.C. ESPN Radio; Broadcasts from Rockville, Maryland
1030 WWGB Spanish Christian Indian Head, Maryland Broadcasts from Suitland, Maryland
1050 WZAA News/Talk Silver Spring, Maryland Broadcasts from Washington
1120 WUST World Ethnic Washington, D.C. Broadcasts from Falls Church, Virginia
1160 WMET Variety Gaithersburg, Maryland Broadcasts from Silver Spring, Maryland
1220 WFAX Christian Falls Church, Virginia –
1260 WWRC News/Talk Washington, D.C. Broadcasts from Rockville, Maryland
1310 WDCT Korean Fairfax, Virginia –
1340 WYCB Urban Gospel Washington, D.C. Broadcasts from Lanham, Maryland
1390 WZHF News Arlington, Virginia Voice of Russia English language service; Broadcasts from Rockville, Maryland
1450 WOL News/Talk Washington, D.C. Broadcasts from Lanham, Maryland
1460 WKDV Spanish Variety Manassas, Virginia –
1480 WPWC Mexican Regional Dumfries, Virginia Broadcasts from Woodbridge, Virginia
1500 WFED News/Talk Washington, D.C. –
1540 WACA Spanish Contemporary Wheaton, Maryland –
1560 WKIK Country La Plata, Maryland Broadcasts from Mechanicsville, Maryland
1580 WJFK News/Talk Morningside, Maryland Broadcasts from Lanham, Maryland
1600 WLXE Spanish Rockville, Maryland –
FM
Frequency Callsign[9] Format[8] City of License Notes
88.1 WMUC-FM Freeform College Park, Maryland UMD college radio
88.5 WAMU News/Talk Washington, D.C. NPR
89.3 WPFW Jazz Washington, D.C. –
90.1 WCSP-FM News/Talk Washington, D.C. C-SPAN
90.9 WETA Classical Washington, D.C. Broadcasts from Arlington, Virginia
91.9 WGTS Contemporary Christian Takoma Park, Maryland –
92.7 WWXT Sports Prince Frederick, Maryland Repeater of WTEM
93.9 WKYS Urban Contemporary Washington, D.C. Broadcasts from Lanham, Maryland
94.7 WIAD Hot Adult Contemporary Bethesda, Maryland Broadcasts from Silver Spring, Maryland
95.5 WPGC-FM Rhythmic CHR Morningside, Maryland Broadcasts from Lanham, Maryland
96.3 WHUR-FM Urban Adult Contemporary Washington, D.C. –
97.1 WASH-FM Adult Contemporary Washington, D.C. Broadcasts from Rockville, Maryland
98.7 WMZQ-FM Country Washington, D.C. Broadcasts from Rockville, Maryland
99.1 WNEW-FM News/Talk Bowie, Maryland Broadcasts from Lanham, Maryland
99.5 WIHT Pop CHR Washington, D.C. Broadcasts from Rockville, Maryland
100.3 WBIG-FM Classic Hits Washington, D.C. Broadcasts from Rockville, Maryland
101.1 WWDC Alternative Rock Washington, D.C. Broadcasts from Rockville, Maryland
102.3 WMMJ Urban Adult Contemporary Bethesda, Maryland Broadcasts from Lanham, Maryland
103.5 WTOP-FM News Washington, D.C. –
104.1 WPRS-FM Urban Gospel Waldorf, Maryland Broadcasts from Lanham, Maryland
105.1 WAVA-FM Contemporary Christian Arlington, Virginia –
105.9 WMAL-FM News/talk Woodbridge, Virginia Broadcasts from Washington
106.7 WJFK-FM Sports Manassas, Virginia Broadcasts from Fairfax, Virginia
107.3 WRQX Pop CHR Washington, D.C. –
107.9 WLZL Spanish Tropical Annapolis, Maryland –

Radio CPR 97.5 FM is a popular pirate radio station that broadcasts in the area around Mount Pleasant, Adams Morgan and Columbia Heights in Washington. Radio stations from Baltimore can be heard in the Washington metropolitan area. WINC 92.5 FM from Winchester, Virginia, can also be occasionally received in some sections of Northwest.

WOL 1450 AM, WKYS 93.9 FM, and WMMJ 102.3 are owned by Washington’s Radio One, the largest African American media conglomerate in the country. It was founded by Cathy Hughes, a prominent figure in Washington radio since her days at Howard University’s WHUR. Local news radio includes WAMU (88.5 FM), the largest publicly supported station, which broadcasts from American University and features programming from NPR and the BBC, as well as local shows like that of DC talk show host Kojo Nnamdi. WTOP is another all-news broadcast radio station serving the metro area, owned by Bonneville International Corporation.

NPR, XM Satellite Radio, and Voice of America, the U.S. government’s international broadcasting service, are headquartered in DC.

Washington has over 60 online news outlets, in addition to websites run by the major print and broadcast media outlets.Washington ranks first out of the nation’s largest designated market areas in household possession of a computer (82.9% of adults in the metro area) and Internet access (80% of adults online in the last 30 days). For news consumption, the city’s major mainstream print and broadcast outlets command the most page views online, as well: WashingtonPost.com leads the pack with 10.6 million readers, an audience that extends beyond the metro region to include visitors from across the country. These mainstream outlets use their websites for various purposes. WashingtonPost.com, for example, features 107 blogs, including a section of the site called “All Opinions Are Local,”

A joint TV-online venture, TBD launched in August 2010 under the ownership of Allbritton Communications, which also owns Politico and broadcasters WJLA and News Channel 8, now rebranded as TBD TV. TBD covers the entire metro region and includes a section on its homepage for news personalized to a user’s zip code.