Radio advertising rates and Costs in New York City – State of NY

new york cityHow much does it cost to advertise on the radio in New York City? The cost or price to buy ads in New York City and NY State, Cost to advertise any radio station ranges from $3 CPM to as much as $15 CPM depending on the day-part, show and station audience reach. Demographics and type of advertising message can also affect the prices and cost. For example a direct response campaign with a hard offer may have a different rate than a direct response advertising message with a soft offer or branding message. Additionally, political advertising rates in election windows can be fixed at the lowest rate in that cycle. We independently negotiate every ad buy to insure the most coverage in the DMA for the lowest cost. Also, for DR campaigns we steer our advertising clients towards Talk Radio as Talk Radio listeners are actively engaged in the discussion – Music radio listeners are more passive as music radio is attracting more of a passive listening audience. For a complete proposal and accurate rates, audience data, radio station ratings and rankings call the radio advertising professionals here at RAW Media. Awarded as one of the best radio ad agency and media buying companies in America! Call 888-449-2526 for a complete media planning and strategy consultation.

Radio advertising costs and rates in New York

Albany
Amsterdam
Auburn
Batavia
Beacon
Binghamton
Buffalo
Canandaigua
Cattaraugus
Cohoes
Corning
Cortland
Dunkirk
Elmira
Fulton
Geneva
Glen Cove
Glens Falls
Gloversville
Ithaca
Jamestown
Kingston
Lackawanna
Lockport
Long Beach
Middletown
Mount Vernon
New Rochelle
New York
Newburgh
Niagara Falls
North Tonawanda
Ogdensburg
Olean
Oneida
Oneonta
Oswego
Peekskill
Plattsburgh
Poughkeepsie
Rochester
Rome
Rye
Saratoga Springs
Schenectady
Syracuse
Tonawanda
Troy
Utica
Watertown
Watervliet
White Plains
Yonkers

Demographics data for New York City:

Population

Population estimates, July 1, 2015, (V2015)
NA 321,418,820

Population estimates, July 1, 2014, (V2014)
8,491,079 318,857,056

Population estimates base, April 1, 2010, (V2015)
NA 308,758,105

Population estimates base, April 1, 2010, (V2014)
8,174,959 308,758,105

Population, percent change – April 1, 2010 (estimates base) to July 1, 2015, (V2015)
NA 4.1%

Population, percent change – April 1, 2010 (estimates base) to July 1, 2014, (V2014)
3.9% 3.3%

Population, Census, April 1, 2010
8,175,133 308,745,538
Age and Sex

Persons under 5 years, percent, July 1, 2014, (V2014)
X 6.2%

Persons under 5 years, percent, April 1, 2010
6.3% 6.5%

Persons under 18 years, percent, July 1, 2014, (V2014)
X 23.1%

Persons under 18 years, percent, April 1, 2010
21.6% 24.0%

Persons 65 years and over, percent, July 1, 2014, (V2014)
X 14.5%

Persons 65 years and over, percent, April 1, 2010
12.1% 13.0%

Female persons, percent, July 1, 2014, (V2014)
X 50.8%

Female persons, percent, April 1, 2010
52.5% 50.8%
Race and Hispanic Origin

White alone, percent, July 1, 2014, (V2014) (a)
X 77.4%

White alone, percent, April 1, 2010 (a)
44.0% 72.4%

Black or African American alone, percent, July 1, 2014, (V2014) (a)
X 13.2%

Black or African American alone, percent, April 1, 2010 (a)
25.5% 12.6%

American Indian and Alaska Native alone, percent, July 1, 2014, (V2014) (a)
X 1.2%

American Indian and Alaska Native alone, percent, April 1, 2010 (a)
0.7% 0.9%

Asian alone, percent, July 1, 2014, (V2014) (a)
X 5.4%

Asian alone, percent, April 1, 2010 (a)
12.7% 4.8%

Native Hawaiian and Other Pacific Islander alone, percent, July 1, 2014, (V2014) (a)
X 0.2%

Native Hawaiian and Other Pacific Islander alone, percent, April 1, 2010 (a)
0.1% 0.2%

Two or More Races, percent, July 1, 2014, (V2014)
X 2.5%

Two or More Races, percent, April 1, 2010
4.0% 2.9%

Hispanic or Latino, percent, July 1, 2014, (V2014) (b)
X 17.4%

Hispanic or Latino, percent, April 1, 2010 (b)
28.6% 16.3%

White alone, not Hispanic or Latino, percent, July 1, 2014, (V2014)
X 62.1%

White alone, not Hispanic or Latino, percent, April 1, 2010
33.3% 63.7%
Population Characteristics

Veterans, 2010-2014
189,808 20,700,711

Foreign born persons, percent, 2010-2014
37.1% 13.1%
Housing

Housing units, July 1, 2014, (V2014)
X 133,957,180

Housing units, April 1, 2010
3,371,062 131,704,730

Owner-occupied housing unit rate, 2010-2014
31.9% 64.4%

Median value of owner-occupied housing units, 2010-2014
$490,700 $175,700

Median selected monthly owner costs -with a mortgage, 2010-2014
$2,555 $1,522
i
Median selected monthly owner costs -without a mortgage, 2010-2014
$813 $457

Median gross rent, 2010-2014
$1,234 $920

Building permits, 2014
X 1,046,363
Families and Living Arrangements

Households, 2010-2014
3,095,931 116,211,092

Persons per household, 2010-2014
2.64 2.63

Living in same house 1 year ago, percent of persons age 1 year+, 2010-2014
89.0% 85.0%

Language other than English spoken at home, percent of persons age 5 years+, 2010-2014
49.0% 20.9%
Education

High school graduate or higher, percent of persons age 25 years+, 2010-2014
80.1% 86.3%

Bachelor’s degree or higher, percent of persons age 25 years+, 2010-2014
35.0% 29.3%
Health

With a disability, under age 65 years, percent, 2010-2014
6.6% 8.5%

Persons without health insurance, under age 65 years, percent
Warning Sign 15.1% Warning Sign 12.0%
Economy

In civilian labor force, total, percent of population age 16 years+, 2010-2014
63.3% 63.5%
In civilian labor force, female, percent of population age 16 years+, 2010-2014
58.2% 58.7%

Total accommodation and food services sales, 2007 ($1,000) (c)
22,095,094 613,795,732

Total health care and social assistance receipts/revenue, 2007 ($1,000) (c)
62,555,079 1,668,276,808

Total manufacturers shipments, 2007 ($1,000) (c)
20,411,572 5,319,456,312

Total merchant wholesaler sales, 2007 ($1,000) (c)
147,227,987 4,174,286,516
i
Total retail sales, 2007 ($1,000) (c)
78,206,482 3,917,663,456

Total retail sales per capita, 2007 (c)
$9,411 $12,990
Transportation

Mean travel time to work (minutes), workers age 16 years+, 2010-2014
39.4 25.7
Income and Poverty

Median household income (in 2014 dollars), 2010-2014
$52,737 $53,482

Per capita income in past 12 months (in 2014 dollars), 2010-2014
$32,459 $28,555
i
Persons in poverty, percent
Warning Sign 20.6% Warning Sign 14.8%
BUSINESSES

Total employer establishments, 2013
X 7,488,353
Total employment, 2013
X 118,266,253

Total annual payroll, 2013
X 5,621,697,325

Total employment, percent change, 2012-2013
X 2.0%

Total non-employer establishments, 2013
X 23,005,620

All firms, 2007
944,079 27,092,908

Men-owned firms, 2007
529,631 13,900,554

Women-owned firms, 2007
305,198 7,792,115

Minority-owned firms, 2007
403,812 5,759,209

Nonminority-owned firms, 2007
496,231 20,100,926

Veteran-owned firms, 2007
41,260 2,447,608

Nonveteran-owned firms, 2007
856,787 22,627,611
GEOGRAPHY

Population per square mile, 2010
27,012.5 87.4

Land area in square miles, 2010
302.64 3,531,905.43

Radio stations for advertising in New York City:

WWLE 1170 AM Cornwall 1170 Broadcast Radio, Inc.
WAJZ 96.3 FM Voorheesville 6 Johnson Road Licenses, Inc. Rhythmic contemporary
WBNR 1260 AM Beacon 6 Johnson Road Licenses, Inc. Classic country
WBPM 92.9 FM Saugerties 6 Johnson Road Licenses, Inc. Classic hits
WENU 1410 AM South Glen Falls 6 Johnson Road Licenses, Inc. Sports
WKBE 107.1 FM Corinth 6 Johnson Road Licenses, Inc. Adult album alternative
WFLY 92.3 FM Troy 6 Johnson Road Licenses, Inc. Top 40
WGHQ 920 AM Kingston 6 Johnson Road Licenses, Inc. News/Talk
WHUD 100.7 FM Peekskill 6 Johnson Road Licenses, Inc. Adult contemporary
WINU 104.9 FM Altamont 6 Johnson Road Licenses, Inc. Sports (CBS)
WFFG 100.3 FM Warrensburg 6 Johnson Road Licenses, Inc. Country music
WKLI-FM 100.9 FM Albany 6 Johnson Road Licenses, Inc. Country music
WLNA 1420 AM Peekskill 6 Johnson Road Licenses, Inc. Classic country
WMML 1230 AM Glens Falls 6 Johnson Road Licenses, Inc. Sports radio
WNYQ 101.7 FM Hudson Falls 6 Johnson Road Licenses, Inc. Classic hits
WROW 590 AM Albany 6 Johnson Road Licenses, Inc. Oldies
WSPK 104.7 FM Poughkeepsie 6 Johnson Road Licenses, Inc. Top 40
WXPK 107.1 FM Briarcliff Manor 6 Johnson Road Licenses, Inc. Adult album alternative
WYJB 95.5 FM Albany 6 Johnson Road Licenses, Inc. Adult contemporary
WWRL 1600 AM New York City Access.1 New York License Company LLC
WIHR-LP 94.1 FM Jamestown Advent Radio Ministries Corporation Christian
WRCR 1300 AM Spring Valley Alexander Broadcasting, Inc. Adult contemporary
WALF 89.7 FM Alfred Alfred University Variety
WKVJ 89.7 FM Dannemora American Educational Broadcasting, Inc. K-LOVE
WKYJ 88.7 FM Rouses Point American Educational Broadcasting, Inc. K-LOVE
WAXQ 104.3 FM New York City AMFM Radio Licenses, L.L.C. Classic rock
WBWZ 93.3 FM New Paltz AMFM Radio Licenses, L.L.C. Classic rock
WINR 680 AM Binghamton AMFM Radio Licenses, L.L.C. Classic country
WKTU 103.5 FM Lake Success AMFM Radio Licenses, L.L.C. Rhythmic AC-leaning Top 40 (CHR)
WLTW 106.7 FM New York City AMFM Radio Licenses, L.L.C. Adult contemporary
WRWD-FM 107.3 FM Highland AMFM Radio Licenses, L.L.C. Country music
WWPR-FM 105.1 FM New York City AMFM Radio Licenses, L.L.C. Urban contemporary
WOR 710 AM New York City AMFM Radio Licenses, LLC News/Talk
WAPP-LP 100.3 FM Westhampton Aquila Broadcasting Corp.
WNAR-LP 100.3 FM Arcade Arcade Christian Broadcasting Corporation Religious
WNRS 1420 AM Herkimer Arjuna Broadcasting Corp. Oldies
WXUR 92.7 FM Herkimer Arjuna Broadcasting Corporation Album Rock
WAUB 1590 AM Auburn Auburn Broadcasting, Inc. News/Talk Information
WLLW 99.3 FM Seneca Falls Auburn Broadcasting, Inc. Classic rock
WMFU 90.1 FM Mount Hope Auricle Communications Freeform
WUUA 89.5 FM Glen Spey B. Stephen Demchuk Foundation
WBXL 90.5 FM Baldwinsville Baldwinsville Central School District Variety
WBLN-LP 104.9 FM Glens Falls Better Living Radio, Inc.
WBTS-LP 88.5 FM Redwood Betterarts, Inc.
WYBY 920 AM Cortland Bible Broadcasting Network, Inc. Religious
WTOR 770 AM Youngstown Birach Broadcasting Corporation
WIOF-LP 104.1 FM Woodstock Birds of a Feather Media Limited
WCKL 560 AM Catskill Black United Fund of New York, Inc.
WBBR 1130 AM New York City Bloomberg Communications Inc. Financial News
WGFR 92.7 FM Glens Falls Board of Trustees of Adirondack College Album Adult Alternative
WCVF-FM 88.9 FM Fredonia Board of Trustees of State University of New York Variety
WDNB 102.1 FM Jeffersonville Bold Gold Media Group, L.P. Country music
WLYK 102.7 FM Cape Vincent Border International Broadcasting Top 40/CHR
WXBA 88.1 FM Brentwood Brentwood Union Free School District Educational
WJUX 99.7 FM Monticello Bridgelight, LLC Religious
WKDL-FM 104.9 FM Brockport Brockport Licenses, LLC K-LOVE
WGSS 89.3 FM Copiague Calvary Chapel of Hope Christian
WZXV 99.7 FM Palmyra Calvary Chapel of the Finger Lakes, Inc. Christian
WIFF 90.1 FM Windsor Calvary Chapel of Twin Falls, Inc.
WSFW 1110 AM Seneca Falls Calvary Chapel of Twin Falls, Inc.
WGDJ 1300 AM Rensselaer Capital Broadcasting, Inc. Talk radio
WBAR-FM 94.7 FM Lake Luzerne Capital Media Corporation Christian
WHAZ 1330 AM Troy Capital Media Corporation Christian
WHAZ-FM 97.5 FM Hoosick Falls Capital Media Corporation Religious
WMYY 97.3 FM Schoharie Capital Media Corporation Christian
WOFX 980 AM Troy Capstar TX LLC Sports/Talk
WPYX 106.5 FM Albany Capstar TX LLC Classic rock
WTRY-FM 98.3 FM Rotterdam Capstar TX LLC Classic hits
WICY 1490 AM Malone Cartier Communications Inc. Oldies
WVNV 96.5 FM Malone Cartier Communications Inc. Country
WYUL 94.7 FM Chateaugay Cartier Communications Inc. Top 40
WDWN 89.1 FM Auburn Cayuga County Community College Alternative
WITC 88.9 FM Cazenovia Cazenovia College Variety
WBMP 92.3 FM New York City CBS Radio East Inc. Top 40
WCBS 880 AM New York City CBS Radio East Inc. News
WCBS-FM 101.1 FM New York City CBS Radio East Inc. Classic hits
WFAN 660 AM New York City CBS Radio East Inc. Sports
WFAN-FM 101.9 FM New York City CBS Radio East Inc. Sports
WINS 1010 AM New York City CBS Radio East Inc. News
WWFS 102.7 FM New York City CBS Radio East Inc. Hot adult contemporary
WBBI 107.5 FM Endwell CC Licenses, LLC Country music
WBNW-FM 105.7 FM Endicott CC Licenses, LLC Pop contemporary hit radio
WCTW 98.5 FM Catskill CC Licenses, LLC Hot adult contemporary
WENE 1430 AM Endicott CC Licenses, LLC Sports
WGY 810 AM Schenectady CC Licenses, LLC News/Talk radio
WGY-FM 103.1 FM Albany CC Licenses, LLC News/Talk radio
WHEN 620 AM Syracuse CC Licenses, LLC Urban adult contemporary
WHUC 1230 AM Hudson CC Licenses, LLC Adult standards
WJIP 1370 AM Ellenville CC Licenses, LLC News/Talk
WKGB-FM 92.5 FM Conklin CC Licenses, LLC Active rock
WKIP 1450 AM Poughkeepsie CC Licenses, LLC News/Talk
WKKF 102.3 FM Ballston Spa CC Licenses, LLC Rhythmic contemporary
WMXW 103.3 FM Vestal CC Licenses, LLC Adult contemporary
WPKF 96.1 FM Poughkeepsie CC Licenses, LLC Rhythmic Top 40
WRNQ 92.1 FM Poughkeepsie CC Licenses, LLC Adult contemporary
WRVE 99.5 FM Schenectady CC Licenses, LLC Hot adult contemporary
WRWB-FM 99.3 FM Ellenville CC Licenses, LLC Country music
WSYR 570 AM Syracuse CC Licenses, LLC News/Talk
WSYR-FM 106.9 FM Solvay CC Licenses, LLC News/Talk
WWHT 107.9 FM Syracuse CC Licenses, LLC Rhythmic Top 40
WYYY 94.5 FM Syracuse CC Licenses, LLC Adult contemporary
WZCR 93.5 FM Hudson CC Licenses, LLC Oldies
WCDO 1490 AM Sidney CDO Broadcasting, Inc. Adult contemporary
WCDO-FM 100.9 FM Sidney CDO Broadcasting, Inc. Adult contemporary
WBKX 96.5 FM Fredonia Chadwick Bay Broadcasting Country music
WDOE 1410 AM Dunkirk Chadwick Bay Broadcasting Corporation Classic hits
WMUD-LP 107.3 FM Moriah Champlain Music Appreciation Society, Inc. Freeform
WCHP 760 AM Champlain Champlain Radio, Inc. Christian
WDST 100.1 FM Woodstock Chet-5 Broadcasting, L.P. Adult album alternative
WJIV 101.9 FM Cherry Valley Christian Broadcasting System, Ltd. Religious
WAIO 95.1 FM Honeoye Falls Citicasters Licenses, Inc. Classic rock
WBBS 104.7 FM Fulton Citicasters Licenses, Inc. Country music
WDVI 100.5 FM Rochester Citicasters Licenses, Inc. Hot adult contemporary
WHAM 1180 AM Rochester Citicasters Licenses, Inc. News/Talk
WHTK 1280 AM Rochester Citicasters Licenses, Inc. Sports
WKGS 106.7 FM Irondequoit Citicasters Licenses, Inc. Rhythmic contemporary
WNBL 107.3 FM South Bristol Township Citicasters Licenses, Inc. Country
WVOR 102.3 FM Canandaigua Citicasters Licenses, Inc. Soft adult contemporary
WHCR-FM 90.3 FM New York City City College of New York College
WRCU-FM 90.1 FM Hamilton Colgate University Freeform
WVTT 96.7 FM Portville Colonial Radio Group Talk
WEGB 90.7 FM Napeague Community Bible Church
WEGQ 91.7 FM Quogue Community Bible Church
WATN 1240 AM Watertown Community Broadcasters, LLC News/Talk
WBDR 106.7 FM Copenhagen Community Broadcasters, LLC Top 40
WEFX 100.7 FM Henderson Community Broadcasters, LLC Country music
WHDL 1450 AM Olean Community Broadcasters, LLC Sports
WLFK 95.3 FM Gouverneur Community Broadcasters, LLC Country music
WNGZ 104.9 FM Montour Falls Community Broadcasters, LLC Classic rock
WNKI 106.1 FM Corning Community Broadcasters, LLC Top 40
WOTT 94.1 FM Calcium Community Broadcasters, LLC Classic rock
WPGI 100.9 FM Horseheads Community Broadcasters, LLC Country Music
WPIG 95.7 FM Olean Community Broadcasters, LLC Country Music
WQTK 92.7 FM Ogdensburg Community Broadcasters, LLC News/Talk
WRCE 1490 AM Watkins Glen Community Broadcasters, LLC Classic country
WSLB 1400 AM Ogdensburg Community Broadcasters, LLC Sports
WTOJ 103.1 FM Carthage Community Broadcasters, LLC Adult contemporary
WWLZ 820 AM Horseheads Community Broadcasters, LLC
WRLI-FM 91.3 FM Southampton Connecticut Public Broadcasting, Inc. Public radio
WALK 1370 AM Patchogue Connoisseur Media Licenses, LLC Adult standards
WALK-FM 97.5 FM Patchogue Connoisseur Media Licenses, LLC Adult contemporary
WBZO 103.1 FM Bay Shore Connoisseur Media Licenses, LLC Classic hits
WHLI 1100 AM Hempstead Connoisseur Media Licenses, LLC Adult standards
WKJY 98.3 FM Hempstead Connoisseur Media Licenses, LLC Adult contemporary
WWSK 94.3 FM Smithtown Connoisseur Media Licenses, LLC Mainstream rock
WVBR-FM 93.5 FM Ithaca Cornell Radio Guild, Inc. Rock (weekdays) & Talk/Variety (weekends)
WLRG-LP 107.5 FM Corning Corning Christian Radio Corporation Christian
WCEB 91.9 FM Corning Corning Community College Variety
WDRX-LP 100.7 FM Cortland Cortland Christian Radio, Inc. Religious
WBAB 102.3 FM Babylon Cox Radio Classic rock
WBLI 106.1 FM Patchogue Cox Radio Top 40
WHFM 95.3 FM Southampton Cox Radio, Inc. Rock/Classic rock
WSIV 1540 AM East Syracuse Cram Communications LLC Christian
WOSW 1300 AM Fulton Cram Communications, LLC
WIZR 930 AM Johnstown Cranesville Block Company, Inc. Hot AC
WKAJ 1120 AM Saint Johnsville Cranesville Block Company, Inc. Classic hits
WKZA 106.9 FM Lakewood Cross Country Communications, LLC Hot adult contemporary
WLKW-FM 95.3 FM Celoron Cross Country Communications, LLC
WRIV 1390 AM Riverhead Crystal Coast Communications, Inc.
WLVL 1340 AM Lockport Culver Communications Corp., Inc. News/Talk Information
WECK 1230 AM Cheektowaga Culver Communications II, Inc. Adult standards
WFAS 1230 AM White Plains Cumulus Licensing LLC
WNBM 103.9 FM Bronxville Cumulus Licensing LLC Urban adult contemporary
WJQZ 103.5 FM Wellsville DBM Communications, Inc. Oldies
WLSV 790 AM Wellsville DBM Communications, Inc. Country Music
WALL 1340 AM Middletown Digital radio Broadcasting, Inc. Regional Mexican
WDCD 1540 AM Albany DJRA Broadcasting, LLC Christian
WDCD-FM 96.7 FM Clifton Park DJRA Broadcasting, LLC Christian
WXRL 1300 AM Lancaster Dome Broadcasting, Inc. Country Music
WLGZ-FM 102.7 FM Webster DRJO Broadcasting LLC Classic hits
WEER 88.7 FM Montauk Eastern Tower Corp.
WARW 93.5 FM Remsen Educational Media Foundation Christian rock (Air 1)
WGKV 101.7 FM Pulaski Educational Media Foundation Contemporary Christian (K-LOVE)
WKEL 88.1 FM Webster Educational Media Foundation
WKLV-FM 96.7 FM Port Chester Educational Media Foundation Contemporary Christian (K-LOVE)
WKVU 107.3 FM Utica Educational Media Foundation Christian
WKWV 90.1 FM Watertown Educational Media Foundation K-LOVE
WYAI 93.7 FM Scotia Educational Media Foundation Christian
WYKV 94.5 FM Ravena Educational Media Foundation Christian contemporary
WELV-LP 107.9 FM Ellenville Ellenville Central School District Adult hits
WECW 107.7 FM Elmira Elmira College Independent
WQHT 97.1 FM New York City Emmis License Corporation of New York Mainstream urban
WEPN-FM 98.7 FM New York City Emmis Radio License Corporation of New York Sports
WABY 900 AM Saratoga Springs Empire Broadcasting Corporation Adult standards
WAIX 1160 AM Mechanicville Empire Broadcasting Corporation Hot AC
WJKE 101.3 FM Stillwater Empire Broadcasting Corporation Adult contemporary
WPTR 1240 AM Schenectady Empire Broadcasting Corporation Sports
WBEN 930 AM Buffalo Entercom Buffalo License, LLC News radio
WGR 550 AM Buffalo Entercom Buffalo License, LLC Sports radio
WKSE 98.5 FM Niagara Falls Entercom Buffalo License, LLC Top 40
WLKK 107.7 FM Wethersfield Township Entercom Buffalo License, LLC Alternative rock
WTSS 102.5 FM Buffalo Entercom Buffalo License, LLC Hot adult contemporary
WWKB 1520 AM Buffalo Entercom Buffalo License, LLC Sports (ESPN)
WWWS 1400 AM Buffalo Entercom Buffalo License, LLC
WBEE-FM 92.5 FM Rochester Entercom Rochester License, LLC Country
WBZA 98.9 FM Rochester Entercom Rochester License, LLC Rock
WCMF-FM 96.5 FM Rochester Entercom Rochester License, LLC Classic rock
WPXY-FM 97.9 FM Rochester Entercom Rochester License, LLC Top 40
WROC 950 AM Rochester Entercom Rochester License, LLC Sports radio
WCDW 106.7 FM Port Dickinson Equinox Broadcasting Corp. Classic hits
WZHD 97.1 FM Canaseraga Equinox Broadcasting Corp. Classic hits
WXHC 101.5 FM Homer Eves Broadcasting, Inc. Oldies
WCID 89.1 FM Friendship Family Life Ministries, Inc. Christian
WCIH 90.3 FM Elmira Family Life Ministries, Inc. Christian
WCII 88.5 FM Spencer Family Life Ministries, Inc. Christian
WCIJ 88.9 FM Unadilla Family Life Ministries, Inc.
WCIK 103.1 FM Bath Family Life Ministries, Inc. Christian
WCIY 88.9 FM Canandaigua Family Life Ministries, Inc. Christian
WCOF 89.5 FM Arcade Family Life Ministries, Inc. Christian
WCOM-FM 89.3 FM Silver Creek Family Life Ministries, Inc. Christian
WCOT 90.9 FM Jamestown Family Life Ministries, Inc. Christian
WCOU 88.3 FM Attica Family Life Ministries, Inc. Christian
WCOV-FM 93.7 FM Clyde Family Life Ministries, Inc. Christian
WFME 1560 AM New York City Family Stations Inc. Christian
WFME-FM 106.3 FM Mount Kisco Family Stations Inc. Christian
WFBF 89.9 FM Buffalo Family Stations, Inc. Religious Broadcasting
WFRH 91.7 FM Kingston Family Stations, Inc. Religious broadcasting
WFRS 88.9 FM Smithtown Family Stations, Inc. Religious broadcasting
WJCA 102.1 FM Albion Family Worship Center Church, Inc.
WYRR 88.9 FM Lakewood Family Worship Center Church, Inc.
WFLR 1570 AM Dundee Finger Lakes Radio Group, Inc. Country Music
WFTU 1570 AM Riverhead Five Towns College Jazz/mixed
WFUV 90.7 FM New York City Fordham University Public radio, Adult album alternative
WOLF-FM 105.1 FM DeRuyter Foxfur Communications, LLC Country Music
WTBQ 1110 AM Warwick Frank R. Truatt
WGXC 90.7 FM Acra Free103Point9
WKRH 106.5 FM Fair Haven Galaxy Syracuse Licensee LLC Active rock
WKRL-FM 100.9 FM North Syracuse Galaxy Syracuse Licensee LLC Active rock
WSCP 1070 AM Sandy Creek-Pulaski Galaxy Syracuse Licensee LLC
WSGO 1440 AM Oswego Galaxy Syracuse Licensee LLC Sports radio
WTKV 105.5 FM Minetto Galaxy Syracuse Licensee LLC Classic rock
WTKW 99.5 FM Bridgeport Galaxy Syracuse Licensee LLC Classic rock
WTLA 1200 AM North Syracuse Galaxy Syracuse Licensee LLC Sports
WIXT 1230 AM Little Falls Galaxy Utica Licensee LLC Sports/Talk
WKLL 94.9 FM Frankfort Galaxy Utica Licensee LLC Active rock
WOUR 96.9 FM Utica Galaxy Utica Licensee LLC Classic rock
WRNY 1350 AM Rome Galaxy Utica Licensee LLC Sports/Talk
WTLB 1310 AM Utica Galaxy Utica Licensee LLC Sports/Talk
WUMX 102.5 FM Rome Galaxy Utica Licensee LLC Hot adult contemporary
WLNG 92.1 FM Sag Harbor Gary Sapine, Rebecca Johnson, and Raymond A. Nelson, Trustees Oldies
WGCC-FM 90.7 FM Batavia Genesee Community College Album-oriented rock
WDNY 1400 AM Dansville Genesee Media Corporation Classic hits
WMRV 93.9 FM Dansville Genesee Media Corporation Adult contemporary
WOKR 1590 AM Brockport Genesee Media Corporation Sports (CBS)
WRSB 1310 AM Canandaigua Genesee Media Corporation Sports
WGVA 1240 AM Geneva Geneva Broadcasting Inc. News/Talk Information
WLTB 101.7 FM Johnson City GM Broadcasting, Inc. CHR
WRCK 1480 AM Remsen Good Guys Broadcasting Corporation Silent
WUSP 1550 AM Utica Good Guys Broadcasting Corporation Silent
WZNY-LP 98.3 FM Fairport Grace Bible Fellowship, Incorporated
WJKS 104.3 FM Keeseville Great Eastern Radio, LLC Silent
WGMC 90.1 FM Greece Greece Central School District Jazz, Ethnic
WBTZ 99.9 FM Plattsburgh Hall Communications Modern rock
WKOL 105.1 FM Plattsburgh Hall Communications, Inc. Classic hits
WRHO 89.7 FM Oneonta Hartwick College Album-oriented rock
WSPQ 1330 AM Springville Hawk Communications, Ltd. Classic hits
WGNY-FM 98.9 FM Rosendale Hawkeye Communications, Inc. Oldies
WVHC 91.5 FM Herkimer Herkimer County Community College Variety
WEOS 89.5 FM Geneva Hobart and William Smith Colleges NPR
WHWS-LP 105.7 FM Geneva Hobart and William Smith Colleges
WITH 90.1 FM Ithaca Hobart and William Smith Colleges Adult album alternative/Talk
WRHU 88.7 FM Hempstead Hofstra University Variety
WHIC 1460 AM Rochester Holy Family Communications Religious (Catholic)
WLOF 101.7 FM Elma Holy Family Communications Religious (Catholic)
WMTQ 88.1 FM Elmira/Corning Holy Family Communications Catholic
WTMI 88.7 FM Fleming Holy Family Communications
WIRY 1340 AM Plattsburgh Hometown Radio Inc. Full service
WBTA 1490 AM Batavia HPL Communications, Inc.
WJZZ 88.1 FM Montgomery Hudson Valley Public Radio, Inc.
WVIP 93.5 FM New Rochelle Hudson-Westchester Radio, Inc. World Ethnic
WVOX 1460 AM New Rochelle Hudson-Westchester Radio, Inc.
WICB 91.7 FM Ithaca Ithaca College Alternative
WINO 89.9 FM Odessa Ithaca Community Radio, Inc.
WRFI 91.9 FM Watkins Glen Ithaca Community Radio, Inc. Community
WYVS 96.5 FM Speculator Joseph C. Tesiero
WHVW 950 AM Hyde Park Joseph Paul Ferraro
WJVC 96.1 FM Ronkonkoma JVC Media LLC Country music
WBON 98.5 FM Westhampton JVC Media, LLC Spanish-language/Tropical
WPTY 105.3 FM Calverton-Roanoke JVC Media, LLC Rhythmic adult contemporary
WRCN-FM 103.9 FM Riverhead JVC Media, LLC News/Talk
WQKA-LP 92.9 FM Pulteney Keuka Broadcasters, Inc.
WDCX 990 AM Rochester Kimtron Inc Religious Broadcasting
WDCX-FM 99.5 FM Buffalo Kimtron, Inc. Religious Broadcasting
WDCZ 970 AM Buffalo Kimtron, Inc. News/Talk
WKRB 90.3 FM Brooklyn Kingsborough Community College CHR/College
WKHV-LP 103.9 FM Kingston Kingston Outreach Services
WTSC-FM 91.1 FM Potsdam Knight & Day Inc. Full service, “Free-Format”, College
WNYR-FM 98.5 FM Waterloo Lake Country Broadcasting, Inc. Adult contemporary
WLRF-LP 94.3 FM Binghamton Latter Rain Network, Inc.
WSEN 1050 AM Baldwinsville Leatherstocking Media Group Oldies
WSEN-FM 92.1 FM Baldwinsville Leatherstocking Media Group Classic hits
WFBL 1390 AM Syracuse Leatherstocking Media Group, Inc. Talk radio
WMCR 1600 AM Oneida Leatherstocking Media Group, Inc. News/Talk
WMCR-FM 106.3 FM Oneida Leatherstocking Media Group, Inc. Classic hits
WHIH-LP 97.3 FM Whitesboro Lifepoint Church of the Mohawk Valley
WOGM-LP 104.7 FM Jamestown Lighthouse Baptist Church Religious
WKEG-LP 104.7 FM Limestone Limestone Community Radio
WLDM-LP 95.7 FM Sanitaria Springs Living Water Ministries
WLIR-FM 107.1 FM Hampton Bays Livingstone Broadcasting, Inc. Christian
WCJW 1140 AM Warsaw Lloyd Lane, Incorporated Country Music
WLNF 90.5 FM Rapids Lockport Community Television
WCWP 88.1 FM Brookville Long Island University Public Radio Network Top 40, Jazz, Sports, News, Latino, Rap
WBAZ 102.5 FM Bridgehampton LRS Radio, LLC Adult contemporary
WBEA 101.7 FM Southold LRS Radio, LLC Rhythmic contemporary
WEHM 92.9 FM Southampton LRS Radio, LLC Adult album alternative
WEHN 96.9 FM East Hampton LRS Radio, LLC Adult album alternative
WYLF 850 AM Penn Yan M B Communications, Inc.
WJJL 1440 AM Niagara Falls M.J. Phillips Communications, Inc. 1950s Oldies
WLPP-LP 102.9 FM Palenville Maetreum of Cybele, Magna Mater, Inc.
WMHI 94.7 FM Cape Vincent Mars Hill Broadcasting Co. Inc. Christian
WMHN 89.3 FM Webster Mars Hill Broadcasting Co. Inc. Christian
WMHQ 90.1 FM Malone Mars Hill Broadcasting Co. Inc. Christian
WMHR 102.9 FM Syracuse Mars Hill Broadcasting Co. Inc. Christian
WMHU 91.1 FM Cold Brook Mars Hill Broadcasting Co., Inc.
WMHY 88.7 FM Richfield Springs Mars Hill Broadcasting Co., Inc.
WUFO 1080 AM Amherst MCL/MCM New York, LLC
WHUG 101.9 FM Jamestown Media One Holdings, LLC Country Music
WJTN 1240 AM Jamestown Media One Holdings, LLC Full service/news/talk
WKSN 1340 AM Jamestown Media One Holdings, LLC Oldies
WWSE 93.3 FM Jamestown Media One Holdings, LLC Adult contemporary
WFNY 1440 AM Gloversville Michael A. Sleezer
WBER 90.5 FM Rochester Monroe BOCES#1 Alternative radio
WDKX 103.9 FM Rochester Monroe County Broadcasting Co., Ltd. Urban contemporary
WHVM 91.9 FM Owego Mt. St. Francis Hermitage Inc.
WKDM 1380 AM New York City Multicultural Radio Broadcasting Licensee, LLC
WZRC 1480 AM New York City Multicultural Radio Broadcasting Licensee, LLC
WHPC 90.3 FM Garden City Nassau Community College Freeform
WDLC 1490 AM Port Jervis Neversink Broadcasting Company, LLC Country
WEPN 1050 AM New York City New York AM Radio, LLC Spanish Sports
WNYC 820 AM New York City New York Public Radio Public radio
WNYC-FM 93.9 FM New York City New York Public Radio Public radio
WQXW 90.3 FM Ossining New York Public Radio Alternative
WNYU-FM 89.1 FM New York City New York University College
WJZR 105.9 FM Rochester North Coast Radio, Inc. Smooth jazz/Blues
WSLP 93.3 FM Saranac Lake North Country Radio, Inc. Adult contemporary
WNGG 90.9 FM Gloversville Northeast Gospel Broadcasting Inc.
WNGN 91.9 FM Argyle Northeast Gospel Broadcasting Inc. Contemporary Christian
WVVC-FM 88.1 FM Dolgeville Northeast Gospel Broadcasting Inc.
WNYP-LP 98.7 FM Ripley NY State Thruway Authority
WNYK 88.7 FM Nyack Nyack College Variety
WNYE 91.5 FM New York City NYC Dept. of Information Technology and Telecommunications Variety, Educational
WBAI 99.5 FM New York City Pacifica Foundation, Inc. Community radio
WOPG 1460 AM Albany Pax et Bonum, Inc. Catholic Talk/EWTN
WOPG-FM 89.9 FM Esperance Pax et Bonum, Inc. Catholic Talk/EWTN
WPPB 88.3 FM Southampton Peconic Public Broadcasting Jazz
WELM 1410 AM Elmira Pembrook Pines Elmira, Limited Sports radio
WEHH 1600 AM Elmira Hts-horsehds Pembrook Pines Elmira, Ltd.
WLVY 94.3 FM Elmira Pembrook Pines Elmira, Ltd. Top 40
WOKN 99.5 FM Southport Pembrook Pines Elmira, Ltd. Country Music
WQRW 93.5 FM Wellsville Pembrook Pines Mass Media N.A. Corp. Hot adult contemporary
WLIX-LP 94.7 FM Ridge Pine Barrens Broadcasting Soft adult contemporary
WNYV 94.1 FM Whitehall Pine Tree Broadcasting Company Adult contemporary
WPOB 88.5 FM Plainview Plainview-Old Bethpage School District High School Broadcasting
WCKR 92.1 FM Hornell PMJ Communications, Inc. Country music
WLEA 1480 AM Hornell PMJ Communications, Inc. Talk radio (daytime) & Oldies (nights/weekends)
WLIM 1580 AM Patchogue Polnet Communications, Ltd. Religious
WRKL 910 AM New City Polnet Communications, Ltd.
WCBA 1350 AM Corning PRG LLC Sports
WLIE 540 AM Islip Principle NY Holding Co., LLC
WCNY-FM 91.3 FM Syracuse Public Broadcasting Council of Central New York Classical
WJNY 90.9 FM Watertown Public Broadcasting Council of Central New York Classical
WUNY 89.5 FM Utica PUblic Broadcasting Council of Central New York Classical
WEBO 1330 AM Owego Radigan Broadcasting Group, LLC Adult contemporary & News
WTWK 1070 AM Plattsburgh Radio Broadcasting Services, Inc.
WNYG 1440 AM Medford Radio Cantico Nuevo, Inc.
WJFF 90.5 FM Jeffersonville Radio Catskill, Inc. Classical music and News
WIRD 920 AM Lake Placid Radio Lake Placid, Inc. Adult standards
WLPW 105.5 FM Lake Placid Radio Lake Placid, Inc. Classic rock
WRGR 102.3 FM Tupper Lake Radio Lake Placid, Inc. Classic rock
WAQX-FM 95.7 FM Manlius Radio License Holding CBC, LLC Alternative rock
WBBF 1120 AM Buffalo Radio License Holding CBC, LLC Spanish
WEDG 103.3 FM Buffalo Radio License Holding CBC, LLC Active rock
WGRF 96.9 FM Buffalo Radio License Holding CBC, LLC Classic rock
WHLD 1270 AM Niagara Falls Radio License Holding CBC, LLC Sports
WHTT-FM 104.1 FM Buffalo Radio License Holding CBC, LLC Classic hits
WNTQ 93.1 FM Syracuse Radio License Holding CBC, LLC Top 40 Mainstream
WSKO 1260 AM Syracuse Radio License Holding CBC, LLC Sports talk
WXTL 105.9 FM Syracuse Radio License Holding CBC, LLC Classic rock
WABC 770 AM New York City Radio License Holdings LLC News/Talk/Oldies
WPLJ 95.5 FM New York City Radio License Holdings LLC Hot adult contemporary
WYSL 1040 AM Avon Radio Livingston, Ltd.
WRVP 1310 AM Mt. Kisco Radio Vision Cristiana Management
WWRV 1330 AM New York City Radio Vision Cristiana Management Corp. Spanish Christian Music & Teaching
WBLH 92.5 FM Black River Radioactive, LLC Adult hits
WNMR 107.1 FM Dannemora Radioactive, LLC
WZXP 97.9 FM Au Sable Radioactive, LLC
WJJF 94.9 FM Montauk Red Wolf Broadcasting Corporation
WFSO 88.3 FM Olivebridge Redeemer Broadcasting, Inc. Christian
WRFA-LP 107.9 FM Jamestown Reg Lenna Center for the Arts, Inc. Community radio
WCKM-FM 98.5 FM Lake George Regional Radio Group, LLC Classic hits
WCQL 95.9 FM Queensbury Regional Radio Group, LLC Hot adult contemporary
WWSC 1450 AM Glens Falls Regional Radio Group, LLC
WNDR-FM 103.9 FM Mexico Renard Communications Corp. Classic hits
WRPI 91.5 FM Troy Rensselaer Polytechnic Institute College
WRIP 97.9 FM Windham RIP Radio, LLC Adult contemporary
WITR 89.7 FM Henrietta Rochester Institute of Technology College
WSKS 97.9 FM Whitesboro Roser Communications Network Top 40
WSKU 105.5 FM Little Falls Roser Communications Network Top 40
WBGK 99.7 FM Newport Village Roser Communications Network, Inc. Real Country
WBUG-FM 101.1 FM Fort Plain Roser Communications Network, Inc. Country music
WUTQ-FM 100.7 FM Utica Roser Communications Network, Inc. Full service (Soft adult contemporary)
WVTL 1570 AM Amsterdam Roser Communications Network, Inc. Adult contemporary
WFLK 101.7 FM Geneva RSK Communications, Inc. Country Music
WSHR 91.9 FM Lake Ronkonkoma Sachem Central School District Holbrook
WSUF 89.9 FM Noyack Sacred Heart University, Inc. News/Talk/Classical music
WFIZ 95.5 FM Odessa Saga Communications of New England, LLC Top 40
WHCU 870 AM Ithaca Saga Communications of New England, LLC News/Talk
WIII 99.9 FM Cortland Saga Communications of New England, LLC Classic rock
WNYY 1470 AM Ithaca Saga Communications of New England, LLC
WQNY 103.7 FM Ithaca Saga Communications of New England, LLC Country
WYXL 97.3 FM Ithaca Saga Communications of New England, LLC Adult contemporary
WMCA 570 AM New York City Salem Media of New York, LLC Christian
WNBZ 1240 AM Saranac Lake Saranac Lake Radio, L.L.C.
WYZY 106.3 FM Saranac Lake Saranac Lake Radio, L.L.C. Adult Top 40
WSDE 1190 AM Cobleskill Schoharie Broadcasting, LLC
WGWE 105.9 FM Little Valley Seneca Broadcasting, LLC Full-service/classic hits
WVCR-FM 88.3 FM Loudonville Siena College Variety
WSPN 91.1 FM Saratoga Springs Skidmore College Freeform
WENI 1450 AM Corning Sound Communications, LLC Talk radio
WENI-FM 97.7 FM Big Flats Sound Communications, LLC Adult contemporary
WENY 1230 AM Elmira Sound Communications, LLC Talk radio
WENY-FM 92.7 FM Elmira Sound Communications, LLC Adult contemporary
WGGO 1590 AM Salamanca Sound Communications, LLC Adult standards
WGMM 98.7 FM Corning Sound Communications, LLC Classic hits
WKPQ 105.3 FM Hornell Sound Communications, LLC Country music
WMXO 101.5 FM Olean Sound Communications, LLC Top 40
WOEN 1360 AM Olean Sound Communications, LLC Adult standards
WQRS 98.3 FM Salamanca Sound Communications, LLC Classic rock
WZKZ 101.9 FM Alfred Sound Communications, LLC Country Music
WFGB 89.7 FM Kingston Sound of Life, Inc. Christian
WGKR 105.3 FM Grand Gorge Sound of Life, Inc. Christian
WGWR 88.1 FM Liberty Sound of Life, Inc. Christian
WHVP 91.1 FM Hudson Sound of Life, Inc. Christian
WLJH 90.7 FM Glens Falls Sound of Life, Inc. Christian
WLJP 89.3 FM Monroe Sound of Life, Inc. Christian
WPGL 90.7 FM Pattersonville Sound of Life, Inc. Christian
WRPJ 88.9 FM Port Jervis Sound of Life, Inc. Christian
WSSK 89.7 FM Saratoga Springs Sound of Life, Inc. Christian
WJIH-LP 95.9 FM Oneonta Spirit and Truth Christian Assembly Christian
WSBU 88.3 FM St. Bonaventure St. Bonaventure University Alternative rock, Hip-hop, Classic rock
WAIH 90.3 FM Potsdam State University of New York Mixed
WBNY 91.3 FM Buffalo State University of New York Campus radio
WBSU 89.1 FM Brockport State University of New York Pop, Rock, Rap
WCDB 90.9 FM Albany State University of New York Freeform/Alternative
WETD 90.7 FM Alfred State University of New York Variety
WFNP 88.7 FM Rosendale State University of New York College
WGSU 89.3 FM Geneseo State University of New York Alternative
WNYO 88.9 FM Oswego State University of New York College
WONY 90.9 FM Oneonta State University of New York College
WQKE 93.9 FM Plattsburgh State University of New York Freeform
WRVD 90.3 FM Syracuse State University of New York Public radio
WRVH 89.3 FM Clayton State University of New York
WRVJ 91.7 FM Watertown State University of New York Public radio
WRVN 91.9 FM Utica State University of New York Public radio
WRVO 89.9 FM Oswego State University of New York Public radio
WUSB 90.1 FM Stony Brook State University of New York Freeform
WXXE 90.5 FM Fenner State University of New York Variety
WHRW 90.5 FM Binghamton State University of New York at Binghamton Other
WSUC-FM 90.5 FM Cortland State University of New York at Cortland Variety
WMSA 1340 AM Massena Stephens Media Group Massena Oldies
WVLF 96.1 FM Norwood Stephens Media Group Massena Adult contemporary
WRCD 101.5 FM Canton Stephens Media Group Massena, LLC Classic rock
WNCQ-FM 102.9 FM Canton Stephens Media Group Ogdensburg, LLC Country music
WPAC 98.7 FM Ogdensburg Stephens Media Group Ogdensburg, LLC Oldies
WYSX 96.7 FM Morristown Stephens Media Group Ogdensburg, LLC Top 40
WCIZ-FM 93.3 FM Watertown Stephens Media Group Watertown Classic hits
WFRY-FM 97.5 FM Watertown Stephens Media Group Watertown Country music
WNER 1410 AM Watertown Stephens Media Group Watertown Sports
WTNY 790 AM Watertown Stephens Media Group Watertown Talk
WFKL 93.3 FM Fairport Stephens Media Group – Rochester, LLC Variety Hits
WRMM-FM 101.3 FM Rochester Stephens Media Group – Rochester, LLC Adult contemporary
WZNE 94.1 FM Brighton Stephens Media Group – Rochester, LLC Alternative
WGNY 1220 AM Newburgh Sunrise Broadcasting Corporation Sports
WJGK 103.1 FM Newburgh Sunrise Broadcasting Corporation Adult contemporary
WKWZ 88.5 FM Syosset Syosset Central School District Educational
WAER 88.3 FM Syracuse Syracuse University Public radio
WPIE 1160 AM Trumansburg Taughannock Media, LLC Sports radio
WSIA 88.9 FM Staten Island The College of Staten Island Modern active rock
WCGR 1550 AM Canandaigua The Fingerlakes Radio Group, Inc. Country Music
WBRV 900 AM Boonville The Flack Broadcasting Group L.L.C. Oldies
WBRV-FM 101.3 FM Boonville The Flack Broadcasting Group L.L.C. Country music
WLLG 99.3 FM Lowville The Flack Broadcasting Group L.L.C. Country Music
WQFM 107.1 FM Hancock The Scranton Times, L.P. Classic rock
WREM 88.7 FM Canton The St. Lawrence University Public radio
WSLG 90.5 FM Gouverneur The St. Lawrence University
WSLJ 88.9 FM Watertown The St. Lawrence University Public radio (News/Talk, Classical music, AAA)
WSLL 90.5 FM Saranac Lake The St. Lawrence University Public radio (News/Talk, Classical music, AAA)
WSLO 90.9 FM Malone The St. Lawrence University Public radio (News/Talk, Classical music, AAA)
WSLU 89.5 FM Canton The St. Lawrence University Public radio (News/Talk, Classical music, AAA)
WSLZ 88.1 FM Cape Vincent The St. Lawrence University
WXLB 91.7 FM Boonville The St. Lawrence University Public radio (News/talk, Classical music, AAA)
WXLD 89.7 FM Lowville The St. Lawrence University
WXLE 105.9 FM Indian Lake The St. Lawrence University
WXLG 89.9 FM North Creek The St. Lawrence University Public radio (News/talk, Classical music, AAA
WXLH 91.3 FM Blue Mountain Lake The St. Lawrence University Public radio (News/talk, Classical music, AAA
WXLL 91.7 FM Lake Placid The St. Lawrence University
WXLS 88.3 FM Tupper Lake The St. Lawrence University Classic hits
WXLU 88.1 FM Peru The St. Lawrence University Public radio (News/talk, Classical music, AAA
WABH 1380 AM Bath Tower Broadcasting, LLC Sports
WVIN-FM 98.3 FM Bath Tower Broadcasting, LLC Adult contemporary
WAAL 99.1 FM Binghamton Townsquare Media Binghamton License, LLC Classic rock
WHWK 98.1 FM Binghamton Townsquare Media Binghamton License, LLC Country Music
WNBF 1290 AM Binghamton Townsquare Media Binghamton License, LLC News/Talk
WWYL 104.1 FM Chenango Bridge Townsquare Media Binghamton License, LLC Top 40
WYOS 1360 AM Binghamton Townsquare Media Binghamton License, LLC Sports/Talk
WDBY 105.5 FM Patterson Townsquare Media Danbury License, LLC Country Music
WFRG-FM 104.3 FM Utica Townsquare Media Licensee of Utica/Rome, Inc. Country
WIBX 950 AM Utica Townsquare Media Licensee of Utica/Rome, Inc. News/Talk
WLZW 98.7 FM Utica Townsquare Media Licensee of Utica/Rome, Inc. Adult contemporary
WODZ-FM 96.1 FM Rome Townsquare Media Licensee of Utica/Rome, Inc. Classic hits
WGNA-FM 107.7 FM Albany Townsquare Media of Albany, Inc. Country Music
WQBJ 103.5 FM Cobleskill Townsquare Media of Albany, Inc. Classic rock
WQBK-FM 103.9 FM Rensselaer Townsquare Media of Albany, Inc. Classic rock
WTMM-FM 104.5 FM Mechanicville Townsquare Media of Albany, Inc. Sports
WBLK 93.7 FM Depew Townsquare Media of Buffalo, Inc. Urban contemporary
WBUF 92.9 FM Buffalo Townsquare Media of Buffalo, Inc. Adult hits
WMSX 96.1 FM Buffalo Townsquare Media of Buffalo, Inc. Adult contemporary
WYRK 106.5 FM Buffalo Townsquare Media of Buffalo, Inc. Country Music
WBKT 95.3 FM Norwich Townsquare Media Oneonta License, LLC Country music
WCHN 970 AM Norwich Townsquare Media Oneonta License, LLC
WDHI 100.3 FM Delhi Townsquare Media Oneonta License, LLC Oldies
WDLA 1270 AM Walton Townsquare Media Oneonta License, LLC
WDLA-FM 92.1 FM Walton Townsquare Media Oneonta License, LLC Country Music
WDOS 730 AM Oneonta Townsquare Media Oneonta License, LLC Country Music
WIYN 94.7 FM Deposit Townsquare Media Oneonta License, LLC Silent
WKXZ 93.9 FM Norwich Townsquare Media Oneonta License, LLC Hot adult contemporary
WSRK 103.9 FM Oneonta Townsquare Media Oneonta License, LLC Adult contemporary
WTBD-FM 97.5 FM Delhi Townsquare Media Oneonta License, LLC Adult hits
WZOZ 103.1 FM Oneonta Townsquare Media Oneonta License, LLC Classic hits
WCZX 97.7 FM Hyde Park Townsquare Media Poughkeepsie Licenses, LLC Hot adult contemporary
WEOK 1390 AM Poughkeepsie Townsquare Media Poughkeepsie Licenses, LLC Regional Mexican
WKNY 1490 AM Kingston Townsquare Media Poughkeepsie Licenses, LLC AC/Talk
WKXP 94.3 FM Kingston Townsquare Media Poughkeepsie Licenses, LLC Country Music
WPDA 106.1 FM Jeffersonville Townsquare Media Poughkeepsie Licenses, LLC Album-oriented rock
WPDH 101.5 FM Poughkeepsie Townsquare Media Poughkeepsie Licenses, LLC Mainstream rock
WRRB 96.9 FM Arlington Townsquare Media Poughkeepsie Licenses, LLC Alternative rock
WRRV 92.7 FM Middletown Townsquare Media Poughkeepsie Licenses, LLC Alternative rock
WZAD 97.3 FM Wurtsboro Townsquare Media Poughkeepsie Licenses, LLC Country Music
WQSH 105.7 FM Malta Townsqure Media of Albany, Inc. Gen-X Classic hits
WLHV 88.1 FM Annandale-on-Hudson Tri-State Public Communications, Inc.
WLNL 1000 AM Horseheads Trinity Media, Ltd. Christian
WKCR-FM 89.9 FM New York City Trustees of Columbia University in New York College
WHCL-FM 88.7 FM Clinton Trustees of Hamilton College Variety
WRUC 89.7 FM Schenectady Trustees of Union College Freeform
WKAL 1450 AM Rome Tune in Broadcasting, LLC Talk radio
WOSS 91.1 FM Ossining Union Free School District #1 Variety
WTHE 1520 AM Mineola Universal Broadcasting of New York, Inc.
WRUR-FM 88.5 FM Rochester University of Rochester Broadcast Corp. AAA/NPR News
WQBU-FM 92.7 FM Garden City Univision Radio License Corporation Regional Mexican
WPNR-FM 90.7 FM Utica Utica College Variety
WVKR-FM 91.3 FM Poughkeepsie Vassar College College
WOXR 90.9 FM Schuyler Falls Vermont Public Radio Classical
WPUT 90.1 FM North Salem Vineyard Public Radio, Inc.
WELJ 104.7 FM Montauk Volt Radio, LLC, as Trustee Hot adult contemporary
WCPV 101.3 FM Essex Vox AM/FM, LLC Sports radio
WEAV 960 AM Plattsburgh Vox AM/FM, LLC Talk
WXZO 96.7 FM Willsboro Vox AM/FM, LLC Top 40
WADO 1280 AM New York City WADO-AM License Corp. Spanish News and Talk
WXNY-FM 96.3 FM New York City WADO-AM License Corp. Tropical Top 40
WANR 88.5 FM Brewster WAMC Public radio
WCAN 93.3 FM Canajoharie WAMC Public radio
WCEL 91.9 FM Plattsburgh WAMC Public radio
WOSR 91.7 FM Middletown WAMC Public radio
WRUN 90.3 FM Remsen WAMC Public radio
WWES 88.9 FM Mt. Kisco WAMC Public radio
WAMC 1400 AM Albany WAMC, Inc. Public radio
WAMC-FM 90.3 FM Albany WAMC, Inc. Public radio
WAMK 90.9 FM Kingston WAMC, Inc. Public radio
WANC 103.9 FM Ticonderoga WAMC, Inc. Public radio
WANZ 90.1 FM Stamford WAMC, Inc. Public radio
WSUL 98.3 FM Monticello Watermark Communications Adult contemporary
WVOS 1240 AM Liberty Watermark Communications Classic hits
WVOS-FM 95.9 FM Liberty Watermark Communications Classic hits
WPDM 1470 AM Potsdam Waters Communications Inc. Classic country
WSNN 99.3 FM Potsdam Waters Communications Inc. 80s Hits
WAVR 102.1 FM Waverly WATS Broadcasting, Inc. Adult contemporary
WUUF 103.5 FM Sodus Waynco Radio Country Music
WACK 1420 AM Newark Waynco Radio, Inc. News/Talk Information
WBLS 107.5 FM New York City WBLS-WLIB License LLC Urban adult contemporary
WLIB 1190 AM New York City WBLS-WLIB License LLC
WCSS 1490 AM Amsterdam WCSS IZ Communications Classic hits
WGLU-LP 106.1 FM Newport West Canada Christian Resources Christian
WIRQ 104.7 FM Rochester West Irondequoit Central School District Alternative
WARY 88.1 FM Valhalla Westchester Community College Variety
WBFO 88.7 FM Buffalo Western New York Public Broadcasting Association Public radio
WNED-FM 94.5 FM Buffalo Western New York Public Broadcasting Association Classical music
WNJA 89.7 FM Jamestown Western New York Public Broadcasting Association Classical music
WOLN 91.3 FM Olean Western New York Public Broadcasting Association Public radio
WUBJ 88.1 FM Jamestown Western New York Public Broadcasting Association Public radio
WCLX 102.9 FM Westport Westport Broadcasting AAA, progressive, blues, R&B, jazz & folk
WPLB 100.7 FM Plattsburgh West Westport Radio Partners, LLC Adult contemporary
WGBB 1240 AM Freeport WGBB-AM, Inc.
WENT 1340 AM Gloversville Whitney Radio Broadcasting, Inc.
WNYH 740 AM Huntington Win Radio Broadcasting Corporation
WJPZ-FM 89.1 FM Syracuse WJPZ Radio, Inc. Rhythmic contemporary
WEXT 97.7 FM Amsterdam WMHT Educational Telecommunications Adult album alternative
WMHT-FM 89.1 FM Schenectady WMHT Educational Telecommunications Classical
WRHV 88.7 FM Poughkeepsie WMHT Educational Telecommunications Classical
WOLF 1490 AM Syracuse Wolf Radio Inc. Sports (FSR)
WMBO 1340 AM Auburn Wolf Radio, Inc. Country music
WMVN 100.3 FM Sylvan Beach Wolf Radio, Inc. Rhythmic adult contemporary
WWLF-FM 96.7 FM Oswego Wolf Radio, Inc.
WIOX 91.3 FM Roxbury WSKG Public Telecommunications Council
WSKG-FM 89.3 FM Binghamton WSKG Public Telecommunications Council Public radio
WSQA 88.7 FM Hornell WSKG Public Telecommunications Council Public radio
WSQC-FM 91.7 FM Oneonta WSKG Public Telecommunications Council Public radio
WSQE 91.1 FM Corning WSKG Public Telecommunications Council Public radio
WSQG-FM 90.9 FM Ithaca WSKG Public Telecommunications Council Public radio
WSQN 88.1 FM Greene WSKG Public Telecommunications Council
WSQX-FM 91.5 FM Binghamton WSKG Public Telecommunications Council Public radio
WSKQ-FM 97.9 FM New York City WSKQ Licensing, Inc. Tropical
WVTK 92.1 FM Port Henry WTVK Radio, LLC
WXXI 1370 AM Rochester WXXI Public Broadcasting Council News/Talk/Public radio
WXXI-FM 91.5 FM Rochester WXXI Public Broadcasting Council Public radio
WXXY 90.3 FM Houghton WXXI Public Broadcasting Council Public radio
WZUN 102.1 FM Phoenix WZUN Communications LLC

Some of the on air talent, hosts and celebrity radio personalities available for advertising and endorsed ad spots in the market are listed below:

Mike Adam (host)
Alex Sensation
Jim Ameche
Damon Amendolara

Stanley Barbot
Dick Bartley
John Batchelor
Jon Belmont
Len Berman
Martin Block
Oscar Brand
May Singhi Breen
Bob Brinker
Himan Brown
Mika Brzezinski
Gene Burns

Chris Carlin
Rich Conaty
Brian Corsetti
Les Crane
Milton Cross
Anthony Cumia

Dennis Daniel
Ken Dashow
Gordon Deal
Johnny Donovan
Edwin B. Dooley
Jane Dornacker
Gary Dunes
George Duran

Dennis Elsas
Elvis Duran

Fred Facey
Jimmy Fink
John Fisk
Laura Flanders
Pete Fornatale
Leslie Fram
Joe Franklin
Alan Freed

Don Geronimo
Charlamagne Tha God
Arthur Godfrey
Whoopi Goldberg
Amy Goodman
Bob Grant (radio host)
Charlie Greer
Tom Gregory
Gil Gross

Sean Hannity
Harry Harrison (radio)
Ben Harvey
Erica Hayden
Mrs. Julian Heath
Ellis Henican
Spencer Holst
Gregg Hughes

Don Imus
Dan Ingram

Murray the K

Vic Latino
Chuck Leonard
Robert Q. Lewis
Tom Leykis
Rush Limbaugh
Ron Lundy

Tom Marr
Jason Mattera
Al Matthews
Jack McCarthy (television)
Charles McCord
Graham McNamee
George Michael (sportscaster)
Scott Allen Miller
John Minko
Herbert Morrison (announcer)
Bruce Morrow
Scott Muni

Christine Nagy

Tim Page (music critic)
Steve Post
Joseph Potasnik

Robin Quivers

David Race
David Rakoff
David Randolph
Kool DJ Red Alert
B. Mitchel Reed
Evan Roberts (radio personality)
Peter Rosenberg

Soupy Sales
Michael Savage
Joe Scarborough
Vin Scelsa
Phil Schaap
Laura Schlessinger
Todd Schnitt
Jonathan Schwartz (radio)
Zvee Scooler
Jay Severin
Bob Shannon (radio personality)
Jean Shepherd
Mark Simone
Ben Sisario
Harry Smith (journalist)
Charley Steiner
Howard Stern
Don Swaim

Donald Trump

Veronica Vasicka

Ruth Westheimer
Brian Whitman
William B. Williams (DJ)

In-stream audio advertising and marketing under $5 CPM

line art of a laptop computer. To advertise on streaming radio stations and platforms at the lowest cost per 30m or 60 second spot – Call today 888-449-2526. Here are the industry details from many credible sources making then case for online streaming radio as the future of radio advertising. Get costs, rates and free quotes & Proposals here.
In-stream audio advertising and marketing opportunities:
Marketers should look to sites such as Pandora and iHeartbstreami9ng radio for audio advertising.
With many music-streaming services following ad-supported models, and the majority of United States adults unwilling to pay to access these services, marketers would be wise to take advantage of this market, according to a report by Forrester Research.
According to the study, over 40 percent of U.S. online adults and 20 percent of European online adults stream music on their desktop or mobile phones. Only six percent of U.S. online adults are willing to pay to access streaming online radio services, and 5 percent are willing to pay to access streaming on-demand radio services.
The advertising relationship for in-stream audio is permission-based, said Anthony Mullen, analyst at Forrester, New York. ―Online display pretends like it is permission- based, but consumers have to jump through a lot of hoops to block in advertising in browsers.
With audio platforms consumers sign up to ad-supported model, and they can’t avoid the advertising, it’s also a guaranteed impression unlike the display world, he said.
Audio advertisements are only played one at a time in serial unlike Web pages which present multiple messages in parallel which dilutes the awareness effect.
Untapped opportunity
In traditional over-the-air radio, marketers can only roll out blanket campaigns that
cannot target specific demographics. With online streaming, however, marketers can now measure and target ads in the audio domain.
The digital audio audience is fairly diverse, with a balanced gender split, half married, almost half with children, a little more than half owning homes and 22 percent earning an household income of $100,000 or more.
Online streaming sites let users share or recommend via social networks.
Many online streaming sites use a freemium model, so consumers are aware that they will be receiving ads in exchange for not having to pay to listen to music.
Additionally, only one in-stream ad is played at a time, so marketers have the full attention of their audience.
There are currently around 500 licensed digital music services, which means there is plenty of room for advertising.
According to the study, 55 percent of respondents stream music on Pandora, with the runner up at 22 percent being their local radio station online.
Thirty-one percent of respondents stream Internet radio on a mobile phone, and ten percent stream on a tablet. Nineteen percent stream Internet music on demand on a mobile phone, and 11 percent on a tablet.
Push mobile advertising problems
Traditional push advertising is having some difficulty connecting with consumers.
According to the report, 83 percent of U.S. online adults and 85 percent of European online adults mistrust ads on Web sites. Consumers often choose to block online advertising with tools such as AdBlocker.
Consumers also may not like the clutter of ads on their Web sites.
In a Burst Media survey, 52.4 percent of respondents had a less-favorable opinion of an advertiser when an ad appeared on a cluttered Web page. Additionally, 29.9 percent said they would immediately leave a site if they thought it was cluttered.
On mobile, these issues are even more pronounced since the screens are smaller and ads take up more space. Consumers are also more likely to click on unwanted ads.
With in-stream audio ads, many of these problems are solved, according to Forrester. In- stream audio ads do not affect the device‘s screen since they are purely audio.
Additionally, users are more aware that they will be receiving ads in exchange for free streaming, so the ads come as less of a surprise.
According to Mr. Mullen, marketers should approach mobile in-stream audio advertising differently than desktop in-stream audio advertising.
On mobile, consumers will typically not have a lot of real estate to play with and their streaming player may well be in the background while they do other things, running, walking, commuting et cetera, so their ability to respond to complementary display advertising will be lower than on desktop,‖ Mr. Mullen said.
So, for mobile, brands should run with audio-only advertising to begin with, on desktop they could explore audio and complementary banners,‖ he said. ―Some smarter solutions detect if the consumer is interacting with the device – i.e. transport controls of the player – and only serve complementary display ads if they know the consumer is looking at the device.
Finally, mobile users will have useful contextual data like location, so that can help narrow which ad is right to serve them.
Brands and bands: Advertisers partner with broadcasters on client-branded streams. Moving beyond spot campaigns to integrate their message directly into the content, large national advertisers are increasingly working with broadcasters to launch client-branded online radio stations. Walmart, Macy’s, Pepsi, Toyota, Wendy’s and Supercuts are among the brands that have pressed play on custom streams. ―Branded stations are becoming more popular and more requested, says Clear Channel EVP of digital sales Rick Song. ―When the marriage is right, they work really well. So-called native advertising is regarded as premium real estate, often sold at a flat fee rather than on a cost-per-thousand impressions basis. Buyers like the exclusivity and the flexibility to experiment with different message lengths, copy points and the content itself. For instance, the music on Walmart’s Songs of the Season station on iHeartRadio changes to coincide with the retailer’s seasonal campaigns: love songs around Valentine’s Day, holiday
tunes around Christmas. ―The value lies in the ability to customize for the advertisers so that they can have a relationship with the audience that’s in that channel that’s better than just being one of many on another channel, says Maribeth Papuga, EVP & director of local investment and activation at ad agency MediaVest. Papuga says they’re most effective as part of a larger campaign that touches consumers across other channels and platforms. As part of a larger – Great Late digital marketing campaign targeting young Millennial males, Wendy’s partnered with Clear Channel on Wendy’s Late Night, Great Night Radio. Playing music from emerging acts, the stream is tied into a streaming concert series, contesting and social media. ―They wanted to use music to drive awareness not only of their late night menu but also of Wendy’s association with music, Song says
Don’t like that song? Listeners to broadcast radio streams can now skip it. With most internet radio pureplays and even satellite radio letting listeners skip past songs they don’t want to hear, song-skipping is becoming a fundamental expectation for many online radio users. Now the feature is making its way to broadcast radio streams. Federated Media hot AC WMEE, Fort Wayne, IN (97.3) is beta-testing a feature that allows people listening to its online stream on PCs to skip up to six songs an hour. The premise is that allowing a reasonable number of skips per hour will ultimately increase listening times and grow audiences by discouraging listeners from tuning out when a song comes on that they don’t want to hear. For now, when a WMEE listener hits the skip button, they player randomly serves them a replacement song in its entirety from a separate library of about 100 songs that currently aren’t in rotation. The Abacast-developed system buffers and synchronizes the stream so the listener receives a seamless broadcast-like experience with all non-music content intact. The last song going into a stopset is designated as non-skippable to make sure listeners rejoin the live stream in time for the break. ―The player is simple, to focus just on skip functionality, Abacast SVP of products and marketing Jim Kott says, adding that more sophisticated functions will come later. Eventually it will tie into the station’s playlist, enabling artist and song separation capabilities. WMEE’s regular stream is running 300 audio spots (with a companion banner ad) Monday-Friday and another 1,000 over the weekend promoting the feature. On-air promotion will be added later. Federated Media chief strategy officer James Derby says the station could separately monetize the skippable stream by reducing spotloads and offering it to advertisers at a premium.

In-stream audio is an “untapped opportunity.” Advertisers, you don’t know what you are missing. That’s the message of a detailed report on the state of in- stream audio advertising prepared by the well-regarded Forrester Researcher. In a point by point review of the marketplace, analyst Anthony Mullen says in-stream audio advertising is becoming a more ―sophisticated‖ medium and it’s able to overcome a number of issues faced by marketers. Mullen says in-stream ads have so far been hurt by an inability by advertisers to put it into either the radio or digital bucket. But upon looking more closely, he points out it overcomes many of the problems that advertisers have with digital — most notably the clutter of visual media. Mobile phones, he says the small real estate of a smartphone screen doesn’t change a web radio commercial. ―Due to the direct connection of the medium with consumers and to strong targeting and measurability, audio advertising delivers strong ROI, Mullen concludes. He tells advertisers they’re actually falling behind consumers, who are adopting streaming at a far greater rate around the world than at which marketers are committing dollars to the medium – while choosing ad-supported options over subscription services. As targeting for digital radio has moved beyond the basic format breakouts that once put truck ads on country stations, Mullen says audio ad targeting now has parity with other web- based technologies, thanks to more detailed demographic data that’s allowing web networks to fine-tune who hears a spot. Real-time bidding and audio ad exchanges, like Triton Digital’s a2x, are also making web radio more attract, Mullen says. ―The growth of in-stream audio advertising has not kept pace with the growth of the streaming market, he concludes.

Digital: Like radio, only different. Forrester Research analyst Anthony Mullen says in-stream audio advertising is similar to traditional radio in many ways, but advertisers need to realize there are key differences that actually work in streaming‘s favor. ―Transferring local radio online allows traditional over- the-air stations to move quite quickly from broad messaging to a more personalized advertising fueled by data and behaviors, he points out, telling advertisers that ―deeper engagement is good for their brands. He also notes there‘s less clutter in streaming audio in general, thanks largely to the pureplay companies that limit spots to 3 or 4 minutes per hour. There‘s also a way to make radio visual with synced banner ads. The Forrester report may not break any new ground in the minds of broadcasters. But as an objective research firm coming to many of the same conclusions as radio has presented to advertisers, it‘s sure to help convince some brands to take a second look at in-stream audio ad

New survey of ad agencies documents growing advertiser interest in online radio. On the heels of record-breaking digital revenue for the radio industry, a new survey compiled by STRATA suggests the largest growth is yet to come. Nearly six in ten (58%) media buyers who took part in the survey say they‘re more interested in streaming/online radio than a year ago. Close to nine in ten (86%) said their clients were interested in traditional radio at the same level or less than last year, representing the lowest rate of interest for radio seen in 19 quarters. Broadcast radio isn‘t the only traditional media where interest is shifting to digital platforms. Focus on television advertising has hit a three-year low as the gap between TV and digital narrowed to its closest point ever. TV advertising still remains the top advertising medium for 44% of buyers. Digital is the second most popular medium at 35%, the largest share of interest it has received in the quarterly survey‘s five-year history. Many of the non-traditional media continued to gain advertiser attention last quarter with three in ten saying they will have a greater spend in digital than traditional in 1-3 years while 27% say they don‘t ever anticipate a greater spend in digital. ―Moving forward, we expect to
see ad dollars split even more evenly between traditional media and the newer avenues that continue to gain market share, such as mobile and social media, STRATA‘s John Shelton say. The ad economy generally
Survey: Nearly half of public radio listeners are time-shift programming. Whether you call it audio- on-demand, podcasting or time-shifted programming, public radio listeners are doing it. A Jacobs Media survey finds nearly half (46%) of public radio users choose for themselves when to consume the programming. For many public outlets, it‘s validation of a strategy to create specialty on-demand programming targeting techies, foodies and even fans of Alec Baldwin, who hosts a podcast for New York Public Radio. Baby Boomers still make up the bulk of the public radio audience and so 83% of listening still goes to traditional FM/AM over-the-air signals. But Gen X and Millennial listeners are consuming public radio on their own schedule. Six-in-ten of those younger demos stream content at least once a week. Already 16% of public radio consumption is done online. It‘s also getting easier to do with six-in-ten public radio fans holding a smartphone and half owning a tablet. ―Mobile and mobility continue to have steep upward trajectories while on-demand programming is becoming even more popular, Jacobs Media president Fred Jacobs says. The survey also finds that half of public radio listeners can now plug their smartphone or mp3 player into their dashboard. ―This extremely well-educated radio audience is actively accessing information from a growing variety of media sources, and changing the way that media outlets provide their content, the report says. The results are based on an online survey conducted April 15-May 13 among listeners to 56 public radio stations.
Online streaming Web based radio will reach over half of America in 2016.
After years of consistent growth, internet radio is moving from niche to mass media. The combination of digital broadcasts of over-the-air radio stations and digital-only stations will reach roughly half of the overall population (49.9%) or 159 million monthly listeners next year, according to a new forecast.

By 2016 a majority of Americans will listen to online radio monthly — 52.4% of the population or about
168.4 million, new estimates from eMarketer show. Internet radio currently reaches 46.5% of the population each month or 147 million people. The current figure is slightly higher than the 45% estimate from Arbitron and Edison‘s Infinite Dial study earlier this year. Confirming earlier reports by broadcasters, web pureplays and Triton Digital, eMarketer shows online radio consumption is increasingly shifting to mobile devices. Nearly half of all digital radio listeners will likely listen to streaming music on their mobile phones this year, the digital marketing and media forecaster says, a practice helped along by the rise of smart phones.
Emarketer finds a smaller but still sizable audience for listeners to streaming and download music services, such as Spotify and iTunes. More than one in five Americans will listen to such music services on their mobile phones this year according to estimates, after usage nearly doubled in 2012. Listening to digital music services on their phones is now a regular activity for more than 70 million people in the U.S., and double-digit growth is expected to continue through 2015, when well over a third of all mobile phone users will participate.
The digital forecaster bases its estimates on analysis of survey and traffic data from research firms and regulatory agencies, historical trends, company-specific data and demographic and socioeconomic factors.
One of the hot topics in radio for several years – but reaching a fascinating apex at this point in time – revolves around streaming and whether stations are getting proper credit and compensation for their audience usage numbers.
As pure-plays continue to grow their reach, as radio grapples with single-line reporting, as the automotive world moves even faster to a Wi-Fi environment, and as consumers become even more comfortable with accessing audio via streams, we are witnessing major shifts in how content is consumed even among radio‘s biggest fans. Yes, FM tuners in smartphones will help broadcasters, especially as the concept expands to different carriers and handsets. But it won‘t stop the speeding bullet train that is streaming – something that AM/FM radio stations need to embrace, manage, market, and ultimately monetize.
In this blog, we have urged radio to ―eat its own dog food – monitor your stream to experience it just like consumers do. But beyond the CX – or customer experience – the stream‘s contribution to a radio brand‘s reach and image position is a big issue.
I was reminded of this the other day while reading an article in the Wall Street Journal. Kevin Reilly, Fox TV‘s head of entertainment, was speaking in front of a group of television critics, and noted that while conventional ratings are the key measure of winners and losers, this data is ―becoming increasingly a sliver of the story.
Reilly went on to note that TV is losing credit for viewership on DVRs, on-demand, and streaming video sites. Pointing to The Following, he noted that ―the audiences are still enormous across multiple platforms. But too many advertisers are just focused on traditional ratings.
Radio programmers and managers can relate, because in many cases, strong brands are attracting usage that goes well beyond listenership on traditional radios in cars, at work, at home, or at school. Of course, streaming is at the epicenter of additional listening. A recent eMarketer study reaffirms streaming growth, noting that by 2015, a majority of Americans will listen to Internet radio monthly.

And much of that consumption will take place on mobile devices – the other sea change facing radio brands. Over 70 million people stream audio on their smart phones in this country, a stat that should be very top-of-mind for broadcasters.
To get a better sense for how this impacts the radio business, we built a usage question into both Techsurvey9 and its companion study for public radio, PRTS5. The idea was to have respondents think back to the previous week and how they consumed content from the station that sent them the survey. We provided a list of sources and participants assigned a percentage – totaling up to 100%.
The fact that an estimated 14% of their consumption to their favorite stations‘ content offerings are on the digital side of the street is telling. And of course, it varies greatly by format, running considerably higher among fans of Sports Radio and Christian music stations.
Some of radio‘s biggest fans are accessing station content from computers, smartphones, and tablets – a trend that will only grow over time.
Secondly, radio needs to fully embrace the streaming platform as digital competitors actively seek out touch points, outlets, and channels.
And finally, there‘s this issue of the Three M‘s – the need to more accurately measure AM/FM streaming, merge it with usage data from broadcast radio in a format that is acceptable to agencies and buyers, and then monetize these bigger numbers. That‘s the Holy Grail of this rapidly integrating media world in which we live, where the need to bring ratings companies, streaming providers, agencies, and broadcasters together so that all can benefit from these changes is paramount.

Otherwise, guys like Reilly, Westin, Weatherly, and Farley are going to continue to whine about not getting proper credit for their grand brands.
And they‘ll be right.

When it comes to buying and consuming different forms of media, there is no one-size- fits-all preference. Some of us tend to be on the cutting edge of technological advances, while others enjoy reading, watching and listening in more established ways. And consumer preferences have as much to do with spending power as they do with ethnic background.
According to Nielsen‘s recent U.S. Consumer Entertainment Report, purchasing power affects the type of entertainment that consumers buy as well as the format that it comes in. Purchasing behavior also varies by ethnicity.
Take music for example. Physical CD buyers were least likely to be Asian-American, while streaming music buyers were most likely to be Asian-Americans.
What‘s more, Asian-American Internet users were also most likely to be at the point of sale when it came to buying movie and TV content, regardless of delivery. In fact, adult internet users who shelled out bucks for streaming services were 73 percent more likely than the average U.S. adult online to be Asian-American.
When it came to streaming service and digital music purchasers, Hispanic Internet users were more likely than the average Internet consumer. Adult internet users who purchased streaming services were 28 percent more likely to be Hispanic, and when it came to buying digital tunes, they were 5 percent more likely to be Hispanic.
Stitcher.com, provider of mobile on demand news, entertainment, sports and talk radio, revealed the results of a nationwide survey demonstrating an overwhelming preference for on demand viewing/listening to radio, television and movies among younger Americans. The survey also found that 57% of American adults believe that in five years, Americans will primarily listen to streaming radio options vs. traditional AM/FM radio. The study surveyed 2,066 U.S. adults, and was conducted online by Harris Interactive on behalf of Stitcher in April.
The survey also found that students may be leading the shift to on demand and streaming media. More than 71% of U.S. adults who are students predict Americans will be primarily listening to streaming radio over AM/FM radio within five years. And, Americans aged 18-34 are far more likely to currently prefer to watch movies, television, and listen to music always or mostly on demand than their older counterparts.
Additional survey findings:
52% of 18-34 year olds who watch movies, prefer to watch always or mostly on demand
46% of 18-34 year olds who listen to music, prefer to listen always or mostly on demand; this demographic is more than twice as likely to listen to music on demand than 35-54 year olds (23%)
41% of 18-34 year olds who watch television, prefer to watch always or mostly on demand; this demographic is nearly twice as likely to watch television on demand than those 55+ (21%)

81% of U.S. adults who prefer to watch the listed entertainment types (movies, TV shows/programs, music, news, sports) always or mostly on demand do so in order to watch/listen at a later date or time that is more convenient 68% of U.S. adults who prefer to watch the listed entertainment types always or mostly on demand do so because they can avoid commercials/advertising

RBR-TVBR observation: Well, these aren‘t necessarily facts, but opinions. But, let‘s face it. The radios consumers used to buy typically had a CD player or cassette deck. Those are almost hard to find now, buried in the back row of a display isle of you‘re lucky to find them. In five years, who knows where they‘ll be? HD Radios never took off because people who bought them often returned them—they just don‘t receive HD stations as well as analog and very few available are actually portable. Car radios still offer AM/FM, but are featuring dashboard options like SiriusXM, Slacker, Pandora and iHeart. Terrestrial AM/FM will likely stay in the car, but will not be needed as much with a full cellular internet connection to listen to radio stations. Your favorite station will never fade out as you drive. The audio stream listening of terrestrial stations is increasing to fill the void of terrestrial listening. Consumers want local news, information, entertainment and personalities—no matter what means delivers it. Again, our mantra: The smartphone is the new radio. Connect some battery-powered speakers (available everywhere) to it and you have a boombox. Technology evolves and the content—and ad dollars–move with it
The fact that terrestrial radio endures in the era of Genius playlists and mobile apps is mind-blowing. Sure, we‘ll always need it for backup–in case one portentous BuzzFeed slideshow takes down the entire internet–but given our druthers, we‘d rather use one of these eight apps.
Let’s be honest: FM radio is not what it used to be. Of all the music, news, commentary, and other audio content available in the world, the FM dial only captures a tiny–and bland–percentage of it. If this wasn’t obvious before, it’s been made clear by the advent of podcasting and the explosion of smart, personalized audio apps available on computers, phones, and tablets. Why tune in to a commercial-packed parade of the same top 40 hits when you can listen to music based on your own tastes? Why bother with whoever happens to be rambling on talk radio right this very moment, when your favorite host is a tap away? The Internet is far better at delivering audio to people than radio waves are.
So why does FM radio persist? For one, it still makes money. It’s also built into just about every car on the road. And as magical as the Internet is, FM radio waves are still more ubiquitous and reliable (you never hear about the radio going down).
But web-based music technology is improving quickly and everyone knows it‘s giving FM a run for its money. We have 4G mobile devices and new cars with audio apps built into the dashboard. A simple Bluetooth connection can paste your playback UI of choice from the tiny screen to the dashboard or the controls on the steering wheel.

Since cars are such a mainstay of FM radio, bridging the user experience gap between phones and automobiles is going to be a crucial part of overhauling what we today know as “radio.” It’ll be a while before FM is rendered unrecognizable, but a handful of today’s most innovative players seem especially well-positioned to help forge that future. Here they are.
Stitcher Radio

What most makes Stitcher Radio feel like a viable replacement for the FM dial isn’t the app’s personalized radio stations. Nor is it the smart discovery features built in throughout the interface. Those things are great, but what makes it feel like radio is something far simpler: The audio is infinite.

Once you load Stitcher with the podcasts and non-commercial FM streams of your choice, it starts to learn what you love. You can build out “stations” of programs (I have stations for tech, world news, and music commentary, for instance). As you listen and tap the Pandora-style thumbs up/down buttons, it gets even smarter. Using this knowledge, it builds out a customized station of recommended programs, fueling the discovery of new audio shows.
Most crucially of all, listening to Stitcher is a “lean back” experience. When one program or segment is finished, it jumps to the next one automatically. This simple feature (along with the FM streams) is what sets it apart from other podcasting apps. It’s also what saves you from careening to your tragic and untimely demise while you’re listening in the car. It even has a “Car Mode” to simplify the controls should you need to access them.
One of the biggest obstacles apps face in their quest to replace FM radio is their own interfaces. In order to compete with radio, apps need to be pleasant and safe to use while driving. In the car, more so than any other context, simplicity is key.
Swell takes this mantra to an extreme, stripping out much of the functionality one expects to see in a mobile audio app and giving the user very little opportunity to stare down at a screen and make decisions. Billing itself as a sort of “Pandora for news,” Swell lets users select broad topic areas like “technology” or “music” and then auto-generates a playlist of public radio and podcast audio content that cycles through itself without user intervention. The only audio controls the user has are to listen, pause, swipe to skip, or jump 30 seconds forward or backward. Over time, Swell learns what you like and hones its playlists accordingly. Think Stitcher, but more serendipitous.

NPR
You don’t have to be a VC-funded tech startup to master mobile digital radio. The folks at NPR have long been forward-thinking about new platforms and technologies, and the smartphone revolution did not catch them off guard. The organization’s mobile apps sport the perfect blend between live public radio streams and on-demand NPR shows. This combo single-handedly eliminates the need to touch the FM dial to hear what’s on now, while simultaneously serving up an archive of your favorite shows on demand. The app’s playlist builder encourages hands-free, lean-back playback wherever the user may be.
It’s not just about phones and tablets, though. NPR’s digital team has been very proactive about ensuring the organization’s content is available on as many platforms as possible. That, of course, means offering a variety of apps for iOS, Android, and other prominent mobile platforms. But it also means integrations with smart TV platforms and, most importantly, teaming up with car manufacturers. Old media, my eye.
Pandora
The notion that Pandora could disrupt terrestrial radio isn’t exactly a new one. On the surface, it’s almost too obvious to mention. But Pandora’s position at the forefront of Internet radio should not be taken for granted. The company faces fierce competition from huge players like Google and Apple and its struggle to reduce onerous music licensing costs has won it more bad press than progress.
Still, Pandora has two huge advantages. For one, its music recommendation and playlist generation technology–fueled both by machines and the human expertise of trained musicians–is still superior to that of its competitors. Some are gaining ground, but there’s still something to be said for hiring real- life musicians to feed the algorithms (and eight solid years of data generated by millions of listeners doesn’t hurt either). Pandora’s other key asset is its strategic focus on cross-platform availability. The company is partnering with more and more car manufacturers to ensure that its smart music discovery engine is effortlessly available where most people do their radio listening.
Spotify
The obvious one: Spotify. At its core, it‘s not an Internet radio service. But the preeminent all-you- can-stream music subscription service has bolted on its own Pandora-like radio product of its own and its new “Discover” tab is very, very good at surfacing music you either already love or are bound to enjoy. Crucially, both features are available on Spotify’s mobile apps, which makes them a Bluetooth connection or audio cable away from supplanting whatever top 40 fluff is blaring through the fuzz of FM.

By combining on-demand music with Pandora-style Internet radio, Spotify offers the best of both worlds. You can curate your own listening experience like an iPod with unlimited capacity or you can let the algorithms pick songs for you. In this case, that automated curation is powered by the Echo Nest, a music intelligence engine that deserves a nod of its own. The service also fuels Rdio‘s radio feature, iHeartRadio, and a long list of Internet radio apps out there.
What gives Spotify the radio crown is its combination of personalized stations, top-notch curated discovery, and on-demand streaming of albums and songs galore. Spotify‘s radio and playlists make for a more hands-free, and thus safer experience for drivers. With the liberty to browse your favorite subset of Spotify’s 20 million songs (not to mention your own library, which you can sync with Spotify’s mobile apps), there’s even less of a reason to tune in to the commercially motivated whims of some deejay.
SoundCloud
One doesn’t usually associate SoundCloud with Internet radio. Unlike the likes of Spotify, iTunes, and Google Play, SoundCloud doesn’t even have a feature with “radio” in its name. They’re not trying to compete with Pandora. But in its quest to become the YouTube of audio, the growing social audio service is unwittingly building out an experience that could soon rival radio.
SoundCloud started as a repository for bedroom demos, fan-made remixes, and tracks from independent artists. It has since blossomed into something utilized by labels big and small and that established artists use to float new material. The amount of music available on SoundCloud (much of which is absent from Spotify and other streaming services) is staggering. To top it all off, the Berlin- headquartered company has been actively courting podcasters, public radio outlets, and known radio personalities, encouraging them to use SoundCloud as a supplementary publishing platform. The result is a hyper-varied selection of audio content that makes terrestrial stations feel staler than ever.
Shuffler.fm
It doesn’t get anywhere near as much attention as these other apps, but Shuffler.fm deserves a nod for its crack at music curation. Rather than relying on algorithms or even its own team of music experts, the service turns prominent music bloggers collectively into deejays. The service mines some of the hottest music blogs, crawls them for audio and video and aggregates it all by genre, effectively creating crowd-curated radio stations and turning the modern variety of music tastemakers–bloggers, that is–into something more analogous to disc jockeys of yesteryear. But there‘s a twist: Instead of playlists generated by the traditional methods of radio programming, with a crowdsourced, blogosphere-fueled twist.
Touting itself as a ―Flipboard for music, the iOS app and its browser-based counterpart do an excellent job of digging up the gems making the rounds on more under-the-radar music blogs. And the genres go beyond the broad and expected. If terms like ―shoegaze, ―chillwave, and ―future garage mean anything to you, you‘ll appreciate what Shuffler.fm is doing.
iHeartRadio
For all the wonder of algorithms and APIs, there‘s still something to be said for the old-fashioned way of curating music, if it‘s done right. If the future features a hybrid of the old and new, then Clear Channel‘s iHeartRadio will undoubtedly play a central role in forging it.

On the surface, iHeartRadio feels more like a defensive reaction than a bold act of innovation. But by merging terrestrial FM streams with Echo Nest-powered, personalized Internet radio stations, the delightfully cross-platform app stakes out the middle ground between what was and what‘s next. You‘ve got to give Clear Channel credit. This is more forward-thinking than anything the newspaper industry tried when it was poised to be gutted by technological change. Sometimes, rather than waiting around, it makes more sense to try and disrupt yourself.
And in fact, a look at other pure-plays reveals the same use of traditional radio language to describe their products – stations, formats, playlists. These services may be new, trying to create a unique niche in the Internet space, but they‘re all trying to create the radio experience. Is it any wonder that most of their programming and sales hires are also former radio broadcasting pros, who are working hard to create a better version of products they‘ve been connected with their entire careers?
It‘s a similar situation when you focus on ―connected car technologies, whether it‘s the kinds that automotive companies are creating (Uconnect, Entune, CUE, etc.) or brands like Panasonic, Pioneer, and other Tier 1′s rushing to create technologies and aftermarket products. They are all designed to mimic radio technology, its appearance, and the customer experience. It‘s why the knobs are returning on many new vehicle ―center stacks. Consumers are most comfortable with the simple, clean radio interface they‘ve used since they first sat in the passenger seat when they were adolescents.
All of these companies – hardware and software – are in a race to try to improve the radio experience – coming up with ostensibly better ways to make audio more entertaining, personal, and compelling to consumers.
For consumers: If you‘re looking for a true ―radio-style experience, try listening to the radio. It is the real deal, with DJs, commercials, and true curation – you never know exactly what‘s coming next.
And for radio companies: All this activity should tell us – once again – that many companies, much funding, and armies of smart people are working hard to try and create a better of what you do every day. Who better than traditional radio companies to play quarterback? The radio broadcasting industry should be leading that charge to innovate a better, more customized, engaging experience.
Radio has historically lacked a CX focus – for decades. It has been about making radio that gets ratings and revenue. No problem with those goals, but now it‘s the consumer‘s turn at the controls. Radio would do well to turn its energies, resources, and people toward bettering an already amazing product that has stood the test of time and continues to be central to most audio entertainment menus, as well as consumers‘ lives.
The competition is coming at radio with guns ablazing. It‘s time to go back to the Marketing 101 playbook and start acting like there‘s a war going on. No group is better suited to create a better ―radio-style experience than radio people
Will broadcasters relinquish radio to Apple and Pandora?
AccuRadio COO Gehron exhorts b’dcasters to stake their claim to streaming
What if AM broadcasters hadn’t applied for FM licenses? What if the FCC hadn’t limited simulcasting and required all radios to be built as AM/FM? What if all broadcasters had followed the Westinghouse lead, and simply gave up on their FM licenses?
What if non-broadcasters had ended up controlling the FM band?
This “alternate reality” may in fact be taking shape today as many broadcasters remain reluctant to embrace Internet radio. Among major radio groups, only Clear Channel has made a major effort to carve out a position in streaming radio.
Just as in the early days of FM, when simulcasts of AM signals attracted little audience interest, simulcast streams of on-air content show little additive value to radio’s listenership — they only represent about 3% of the typical broadcast station’s listening.
Remember what ignited FM’s growth? Separate programming and identity. Programming that offered more music variety and lower commercial load. Successful FMs offered an identity separate from that of their AM sister stations, offering a fresh new listening experience for an audience weary of AM programming.
Internet radio can offer certain clear programming advantages over broadcast radio, representing a shift as radical as FM was to AM. Streaming services offer lower commercial loads and more variety of content — practically infinite variety, in fact, because there’s no “scarcity of frequency.” Internet radio can offer “the long tail.”
The big attraction is personalization. Broadcast radio is a “push” model, while the Internet is all about “pulling” the information you want, when you want it. Listeners don’t have to wait for their favorite songs. This is the same reason music videos will never return to MTV: Why wait when you can see it instantly on YouTube? Internet radio is the YouTube for audio.
Apple’s jump into Internet radio accelerates the trend of non-broadcasters dominating this space.
In the late 90s broadcasters had a chance to be a part of satellite radio and, interestingly, only Clear Channel invested. Today, satellite radio has 25 million subscribers and a $30 billion dollar market cap. Now broadcasters run the risk of being left out of Internet radio too. Major players are carving out their positions while broadcasters watch from the sidelines. Pandora already has over 71 million registered users and a market cap of $3 billion.
FM licenses.
Other than Clear Channel, it’s as if non-broadcasters had bought up all the
I think traditional radio companies need to be in this space. Many broadcasters are not convinced there is a workable business model, but I believe the current streaming players will be in a position to influence and change realities that today are holding back the industry.
The FCC spurred FM growth by limiting simulcasting and by requiring all radios be AM/FM-capable. I think Congress, the Copyright Royalty Board, record labels, artists, and Internet radio companies will find a solution to royalty cost issues.
Part of it is the issue of “parity” with other media. But more importantly, a proper dialogue will help all to recognize that an equitable deal can help the music business expose far more music to consumers than ever before. Pandora’s offer to talk with labels and artists is an example of working in a positive direction, as opposed to just threatening action for royalty fairness.
And revenue is in play as well. Media buying is evolving across the board, and real-time bidding for highly targeted consumer-clusters will increasingly become the norm for all advertising, including broadcast. Radio-only companies will continue to see AQH and CPPs erode.
Twenty years ago you could get music in two places: record stores, and the radio. Today the music consumer has so many more choices, and is even more demanding. Most record stores are gone. Will radio be next, or will radio embrace the new consumer model and thrive?
How many ads are right for station apps? Study links in-app ads to smartphone battery drain. As unlimited data plans give way to data metering, smartphone owners who spend an inordinate amount of time listening to online radio could see their monthly mobile bill go up. They also could see their battery life go down. A new report from Microsoft Research in association with UC Berkeley looked at the energy consumption of popular apps on Android and Windows phones. The researchers found that a typical mobile app refreshes its ads every 12-120 seconds, which forces the phone‘s network to be constantly re-awakened, after which the app will keep its 3G connection open for another 25 seconds. This period, known as ―tail time, results in the high-energy overhead incurred by ads. The report is being circulated by Adblock, a company whose tool allows users to block advertising considered to be intrusive.
―The use of in-app advertising has enabled an ecosystem of free apps for many people‘s enjoyment, but we have to consider the impact this is having on battery drain, Adblock
managing director Till Faida says. ―Smartphones are advancing every day; unfortunately their batteries are not developing as fast.
Selling advertisers on the connected car is still in the slow lane. The opportunity to flash an advertisement to a driver as they pass a store or restaurant is one of the great marketing upsides of a connected dashboard. But the focus for now is largely on building a technology backbone and an audience. As Pandora works to build scale, drivers will continue to receive it commercial-free through at least January 2014, director of auto business development Geoff Snyder told a CE Week audience yesterday in New York. But the webcaster is thinking about how to sell ads against those users. Snyder said the current plan is to use the ZIP codes provided by those who register, not GPS-specific data. Pandora‘s focus in the meantime is snatching local ad dollars from broadcast radio. ―That‘s a huge opportunity for us to really attack that radio paradigm, he said. TuneIn VP Carl Rohling sees geo-location as the sweet spot for web radio in the car. ―It opens up a whole slew of advertising opportunities if you know where someone is based and what type of device they‘re on — it becomes a lot more valuable for ad targeting, he points out. TuneIn has disclosed little about its advertising plans, but it apparently includes ad insertion. Rohling said the online audio aggregator plans to start serving local ads to listeners tuning into an out-of-market station. ―We‘re capable of doing it today, he said, but added it will hold off until it has more in-car users to attract marketers‘ attention. ―With radio advertising it‘s all about scale [so] there needs to be growth before you can go out and get radio buys on a local basis, Rohling said.
GroupM Study shows web listeners are curious about iTunes Radio. One-third (34%) of internet radio users say they’d be open to switching from their current web radio service to Apple’s forthcoming iTunes Radio. That’s according to a GroupM Next survey of 1,000 web radio listeners. GroupM Next director of consumer insights Jesse Wolfersberger says it could ―cut deeply‖ into other webcast audiences. The results were fairly consistent across the various options that already exist. The survey found 46% of Pandora users would consider defecting. It’s the same for iHeartRadio, while 47% of Spotify users say they’d contemplate a switch. ―If these early insights are a glimpse of reality, Apple’s entry into this market could completely shift the landscape, Wolfersberger says. Slacker users were slightly less loyal, with 54% of them open to converting. And 66% of AOL Radio users said they would switch to Apple. Among heavy web radio users — those who spend at least 20% of their radio listening time digitally — the survey found 70% would be interested in iTunes Radio and 49% said they would switch from their current favorite product. But Clear Channel CEO Bob Pittman doesn’t seem all that worried about Apple however, saying the new radio feature will help make iTunes ―a little sexier and zippier. He told the Wall Street Journal that could help keep people buying songs rather than just subscribing to services like Spotify. Wolfersberger thinks the launch of an Apple product will be an―absolute game-changer in the digital audio market‖ and predicts it will be ―another big win‖ for Apple. Wolfersberger also says the tech giant can thank music apps like iHeartRadio and Pandora for getting people into the habit of listening to music streamed online.
The world‘s move to digital meands radio stations need to make sure they are streaming their signals, establishing their brands online, and not assuming that transmitters will always be the only means of distribution.
Clearly we‘re seeing the beginnings of digital‘s real impact. Even though radio remains very
strong, the Pandoras of the world are fierce competitors — Pandora has at times said it ranks number one in listening in several major cities, though there‘s no way to verify that claim.
Right now, much of the focus in online radio is on music stations. But the entire basis of online
radio was established by Mark Cuban and AudioNet, which later became Broadcast.com — the early streaming service that made Cuban a billionaire when it was acquired by Yahoo! And all Cuban and partner Todd Wagner wanted to do was listen to their home sports teams‘ broadcasts online.

Adopting streaming more broadly and pushing for a more digital world (though the investment in transmission infrastructure is another compelling reason).
There is, however, no such elephant in the room for spoken word radio. Talk radio, Sports radio,
News/Talk and other forms of talk, not saddled with the high costs of music licensing, will become the great opportunity for the radio industry online, and will become the first streaming opportunity to be genuinely embraced by broadcasters. Spoken word programming offers a unique, defensible position, whereas music stations owned by broadcast companies have a hard time competing with the almost commercial-free environment of many of the online services.
Though anyone can create a podcast, and there are some highly successful podcasts making
incredible profits, it‘s difficult for most to emulate the strength and experience of radio broadcasters in spoken word formats. Music programming is easy to knock off, but talk presents a unique, defensible position.
There is no motivation better than the need to reinvent. We know the power of the spoken word.
And we also know the highly polarizing nature of political Talk radio in a politically correct environment is making it more difficult for some in the Talk sector to find advertisers willing to support those who, in their opinion, cross the line. I believe there is a digital frontier for new spoken word formats, beyond the political, that are yet to be invented.
Study: Online radio listeners more receptive to advertising. Data shows revenue has yet to catch up with fast-growing web radio audiences. But the tide may be turning. GroupM Next, the division of ad giant WPP charged with analyzing digital trends, has been studying radio and digital and concludes web radio listeners are less likely to skip ads and more likely to buy advertised products. The agency’s survey of 1,000 radio listeners uncovered a ―desirable audience‖ by any brand’s standards. ― Int ernet radio
listenerare more engaged with their services and more receptive to advertising, making the platforms much more valuable to marketers, the report concludes. The data shows that most people not only prefer an ad- supported service, but one-third of users said they actually didn’t mind the advertising. GroupM Next says online radio listeners are also less likely to try to avoid commercials, with only 17% reporting they take avoidance steps like switching stations or closing a browser. Insights manager Steve Sherfy characterizes them as ―the very definition of low-hanging fruit. Even more noteworthy: streaming audio advertising is working. The agency’s research shows big users of internet radio — defined as those who spend 21% of their listening time with streaming radio — are twice as likely to buy a product they’ve heard advertised on web radio in the past month compared to those who’ve only listened to FM/AM radio.
A ubiquitous earbud generation ready for targeting. Big users of web radio are younger: 34 years old on average, compared to heavy FM/AM radio listeners, whose average age is 47. That‘s probably not all that surprising. Neither is GroupM Next‘s finding that streaming listeners tend to skew slightly more male. But it was the ubiquity of usage that took the agency researchers by surprise. GroupM Next says it discovered that people who listen to streaming radio services seem to listen to it ―everywhere. The biggest percentage tune-in at home (91%) but more than 40% said they also listen at every location listed in the study, including at work, in the car, at the gym, and while running errands. The data shows big internet radio listeners are almost twice as likely to tune in web radio at the gym compared to broadcast radio users listening to FM/AM radio there. ―The workplace and the gym are new ‗earbud markets‘ where advertisers can target consumers with audio ads at a higher rate than ever before, the report says. GroupM Next forecasts these trends will accelerate as more drivers have a digital dashboard.
Companies like Google, Apple and Facebook are eyeing the streaming and on-demand music business now dominated by smaller niche companies such as Pandora and Spotify. When they do — and most analysts agree it’s really just a matter of time — they could give nearly everyone the ability to listen to whatever they want, whenever they want — and mostly for free,” wrote San Jose Mercury News’ Heather Somerville yesterday.
If true, this brings up a whole host of issues, some of which Somerville explores, like the impact on artists, consumers’ relationship with music, and others. But where does it leave Internet radio: both pureplays like Pandora, and music broadcasters who’ll rely more and more on digital efforts to grow? Smaller companies will have to become even more creative and agile to offer a value proposition the larger companies can’t — a sort of “boutique” existence, catering to niche and local audiences.
“There is no doubt that when companies this large enter into the field, it will be disruptive,” Jonathan Handel, a media and entertainment attorney, told the paper.
WSJ: ESPN CONSIDERS PAYING CARRIERS TO KEEP CUSTOMERS MOBILE
The Wall Street Journal is reporting that ESPN is considering a plan to pay wireless carriers for the mobile content used by subscribers. When users reach their data limit, they log off to avoid overage charges. That also means they will no longer see mobile ads being served up by companies like ESPN. The Journal says ESPN is discussing, with at least one carrier, subsidizing connectivity on behalf of users.
The company would pay a carrier to guarantee that people viewing ESPN mobile content wouldn’t have that usage counted toward their monthly data caps. According to the Journal report, ESPN has received feedback from at least one big carrier that significant numbers of its mobile users reach their monthly cap before the end of the month, after which their usage drops off.
The ESPN digital brand is huge. According to the Journal, ESPN now has 45 million digital users, including about 16 million that access ESPN content exclusively from mobile devices. The mobile offerings include a website with news and streaming video, and a host of mobile apps, including WatchESPN which streams the live signals from ESPN’s TV channels over the Web. ScoreCenter, its top mobile app, has been downloaded more than 40 million times. Over the last three years, ESPN’s average users per day on mobile Web and apps has more than tripled, from 3.2 million in 2010 to more than 10.3 million so far this year.

Emmis-engineered NextRadio app would launch. Smulyan didn’t mention Sprint by name and an Emmis spokesperson said later that the company has a non-disclosure agreement with the wireless provider. The radio industry in January committed $45 million in advertising inventory to Sprint over three years to get FM on 30 million Android and Windows smartphones. Brokered by Smulyan, the deal revolves around the NextRadio app which will allow listeners to access and interact with FM broadcasts. Smulyan is optimistic that consumers will embrace the new technology. ―If the American public responds as we hope they will, and they see radio can perform in a whole new light on a device they carry with them, we think it’s a game changer for the industry, he said. Smulyan said it will increase radio listening and could create ―a tremendous amount of new revenue for the industry through enhanced ads enabled by the app’s IP-connection. ―Radio needs a shot in the arm, he said, suggesting that it will change both the trajectory and perception of the industry.
Online radio crosses mobile threshold. New Triton Digital listening data confirms it’s a mobile world for online radio. More than half of internet radio listening (56%) occurred on mobile devices in March, up from 46% one year earlier. Mobile consumption was the fastest growing online audio segment in March. But pureplays are growing mobile audiences faster than broadcasters. Mobile listening to pureplays during the Monday-Sunday, 6am-midnight daypart leapt 23% from February to March while broadcast streams had a 5% increase. In January, Triton showed broadcast radio streams with an 80/20 split in favor of listening on desktops, while pureplay publishers tracked in the opposite direction with a 70/30 split in favor of mobile listening.
Hispanics listen to online radio more:
Findings from a top ten market study reveal that 32.7% of all Hispanics have logged on in the past month to an Internet radio website such as Pandora, iHeartRadio, Radio.com or Slacker.com. The figure represents
4.2 million Hispanic Internet radio listeners in The Media Audit’s top ten markets. Top ten markets for the Media Audit study include New York City, Los Angeles, Chicago, San Francisco, Dallas, Houston, Boston, Philadelphia, Washington, D.C. and Atlanta.
Among all adults in the same top ten markets, 22.8% reported having listened to Internet radio within the past week, making Hispanics 35% more likely to be listening to Internet radio when compared to the general population.
Among Hispanics in the top ten markets, 28.7% reported having logged on in the past month to Pandora Radio, while 8.4% logged on to iHeartRadio.com, and 1.9% logged on to Radio.com.
Additionally, 29.8% of Hispanics listened to Internet radio in the past week, suggesting nearly the same amount are logging on weekly as they are in a typical 30 day period.
While some terrestrial radio stations do better than others in terms of converting weekly listeners to loyal frequent listeners, it would appear that Internet radio is headed in a positive direction, says the report. With 91% of Hispanic monthly Internet radio visitors listening on a weekly basis, the preliminary data suggests that many Hispanics are becoming loyal to Internet radio listening.
The findings reflect the growing importance of this segment, as Hispanics now total 50.5 million or 16% of the total U.S. population who are of Hispanic or Latino descent, according to the most recent 2010 Census data. The data is also significant because Hispanic Internet radio listeners in those markets represent slightly more than half of the estimated 8.2 million total Hispanic Internet radio listeners across the 69 markets in which Internet radio data has been measured and reported.
The numbers show dramatic change in Hispanic Internet radio listening behavior from a year ago, when only 13.5% of Hispanics listened to Pandora Radio. As a result, the year over year growth rate is 142% for Hispanics accessing Pandora Radio. Furthermore, only 3.9% of Hispanics accessed iHeartRadio in 2011, resulting in a 182% increase in monthly visits year-over-year, while access to Radio.com increased 52% during the same period.
The study also found that among top Hispanic radio markets, Pandora and iHeartRadio remain competitive when compared to Hispanic- programmed local radio stations that heavily focus on the Hispanic market. In LA, 25.9% of the metro area’s 3.9 million Hispanics reported having listened to Pandora Radio within the past week, a figure that represents more than 1 million weekly listeners and topping weekly listening of all Hispanic-programmed stations or radio clusters.
In the NYC metro area, Pandora reaches 34% of the metro area’s 3.2 million Hispanics weekly, followed by 17.1% who listened to iHeartRadio within the past week. The weekly figures represent more than 1.1 million weekly listeners for Pandora, and 560,000 weekly listeners for iHeartRadio.
Among Miami’s 1.7 million Hispanics, nearly one in four listened to Pandora Radio within the past week, again ranking the service number one among all Hispanic-programmed stations or radio clusters.
Combined with the fact that more than half of Hispanic consumers are now accessing web content via a smart phone or a connected device such as an IPad, the findings suggest a narrowing digital divide between Hispanics and Caucasian consumers, thus making them more attractive to mobile and digital marketers. According to Pandora Radio, more than 75% of Pandora’s listening occurs on a mobile or other connected device.
It is estimated that by 2050, the number of Hispanics in the U.S. will grow to 132.8 million, strengthening the group’s collective purchasing power which is estimated to reach $1.4 trillion in 2013.
According to The Media Audit, areas in which Hispanics will have a strong economic impact include groceries, automotive, furniture, and clothing. Findings:

–One in four U.S. consumers planning to buy a home in the next two years are Hispanic
–19.2% of all U.S. consumers planning to buy a new or used vehicle in the next 12 months are Hispanic
–Nearly half of all Hispanics spend $150 or more per week on groceries, a figure that is 18% higher when compared to the general population
As a result of typically having larger families, Hispanics in the U.S. are 34% more –likely than the general population to frequently purchase children’s clothing
21% of Hispanics plan to buy furniture within the next 12 months, while 19.4% plan to remodel their home.
A Fourth of Americans Age 6 to 34 Are Hispanic
According to a new report from Experian Marketing Services, the largest racial/ethnic minority group in the United States, the Hispanic population, is only growing larger. In 2012, 16% of Americans age six and older identified as Hispanic or Latino, up from 14% in 2006. While the Hispanic population is increasing in share across all age cohorts, the fact that Hispanics already represent a much larger share of younger cohorts foretells even greater growth and influence in the years to come. Nearly a quarter of Americans age 6 to 34 today are Hispanic compared with less than 10% among those age 50 and older.
Hispanic households account for 10% of all discretionary spending in the United States, with annual expenditures of $164.2 billion on non-essentials in 2012, up from $143.9 billion in 2011. In fact, discretionary spending of Hispanic households grew 14% in the past year while spending among non-Hispanic households remained relatively flat.
Regionally, Hispanic households in the South and West control a much larger share of the region’s total expenditures on non-essentials than in the Northeast and Midwest.
Hispanic Internet Radio Listening Survey
As the percent of Hispanics who use mobile devices continues to climb, even more impressive is Internet radio’s reach with the growing Hispanic market. Findings from a top-10 market study reveal that 32.7% of all Hispanics have logged on in the past month to an Internet radio website such as PANDORA RADIO, iHEARTRADIO, RADIO.COM or
SLACKER.COM. The figure represents 4.2 million Hispanic Internet radio listeners in THE MEDIA AUDIT’s top-10 markets.
Additionally, THE MEDIA AUDIT found 29.8% of Hispanics listened to Internet radio in the past week, suggesting nearly the same amount are logging on weekly as they are in a typical 30-day period. While some terrestrial radio stations do better than others in terms of converting weekly listeners to loyal frequent listeners, it would appear that Internet radio is headed in a positive direction. With 91% of Hispanic monthly Internet radio visitors listening on a weekly basis, the preliminary data suggests that many Hispanics are becoming loyal to Internet radio listening.
Among all adults in the same top-10 markets, 22.8% reported having listened to Internet radio within the past week, making Hispanics 35% more likely to be listening to Internet radio when compared to the general population.
Top Internet Radio Stations:
Among Hispanics in the top-10 markets, 28.7% reported having logged on in the past month to PANDORA, while 8.4% logged on to iHEARTRADIO and 1.9% logged on to RADIO.COM. The preliminary findings reflect the growing importance of this segment, as Hispanics now total 50.5 million or 16% of the total U.S. population who are of Hispanic or Latino descent, according to the most recent 2010 Census data. The data from THE MEDIA AUDIT’s top-10 markets is significant because Hispanic Internet radio listeners in those markets represent slightly more than half of the estimated 8.2 million total Hispanic Internet radio listeners across the 69 markets in which Internet radio data has been measured and reported. Year-Over-Year Growth in Internet Radio.\
The figures represent a dramatic change in Hispanic Internet radio listening behavior from a year ago, when only 13.5% of Hispanics listened to PANDORA. As a result, the year-over-year growth rate is 142% for
accessed iHEARTRADIO in 2011, resulting in a 182% increase in monthly visits year-over-year, while access to RADIO.COM increased 52% during the same period.
Internet Radio Competitive In Top Hispanic Markets
The study further found that among top Hispanic radio markets, PANDORA and iHEARTRADIO remain competitive when compared to Hispanic-programmed local radio stations that heavily focus on the Hispanic market. In LOS ANGELES, 25.9% of the metro area’s 3.9 million Hispanics reported having listened to PANDORA within the past week, a figure that represents more than 1 million weekly listeners and topping weekly listening of all Hispanic-programmed stations or radio clusters.
In the NEW YORK CITY metro area, PANDORA reaches 34% of the metro area’s 3.2 million Hispanics weekly, followed by 17.1% who listened to iHEARTRADIO within the past week. The weekly figures represent more than 1.1 million weekly listeners for PANDORA, and 560,000 weekly listeners for iHEARTRADIO.
Among MIAMI’s 1.7 million Hispanics, nearly one in four listened to PANDORA within the past week, again ranking the webcaster #1 among all Hispanic-programmed stations or radio clusters.
Combined with the fact that more than half of Hispanic consumers are now accessing web content via a smart phone or a connected device such as an iPAD, the findings suggest a narrowing digital divide between Hispanics and Caucasian consumers, thus making them more attractive to mobile and digital marketers. According to PANDORA RADIO, more than 75% of PANDORA’s listening occurs on a mobile or other connected device.

It is estimated that by 2050, the number of Hispanics in the U.S. will grow to 132.8 million, thus strengthening the group’s collective purchasing power, which is estimated to reach $1.4 trillion in 2013.
Pandora audience as much smaller than what webcaster claims . Pandora says it had 8.05% of total U.S. radio listening in March from 69.5 million active users. That’s an increase from 5.73% a year ago. But Katz Radio Group has run its own analysis of the ratings data, and says those numbers appear to be inflated. By Katz analysis, digital listening represents only 7.6% of audio consumption — and Pandora’s share is closer to 4.4%. Pandora has repeatedly declined to reveal the formula for how it comes up with its monthly statistics. Katz says it used a combination of Arbitron and Triton Digital data. While that’s not ideal,
According to the Digital Audio Benchmark and Trend Study conducted by Parks Associates, over one-third of people who listen to Internet radio also tune in via a connected TV device, including Xbox console setups. Some 42% of U.S. households with broadband access listen to Internet radio, and 22% of these have a household income over $100,000.
Overall, the size of the U.S. Internet radio audience is expected to increase from 147.3 million in 2013 to 176.5 million in 2016, according to separate data from eMarketer, representing an increase from 46.1% to 53.7% of the total U.S. population.\
On the advertising front, 58% of online radio listeners can recall having seen or heard an online radio ad in the last 30 days. The TargetSpot network allows advertisers to target listeners using a variety of factors, including geography (to the ZIP code level), time of day and listening preferences.
In addition to the Xbox Music service, the TargetSpot digital audio network currently counts over 85 online partners, including broadcast radio groups and pure-play digital audio platforms like CBS Radio, ABC News Radio, Univision, Entercom, Live 365, and Slacker. In February, TargetSpot announced that it had added six new pure-play partners: Songza, Radionomy, just hear !t, Thefuture.fm, Soundtracker and HulkShare.
Xbox announced that Triton will serve audio advertising for Xbox Music, as well as provide measurement, campaign management and ad insertion technology to allow delivery of contextually appropriate ads.
Microsoft announced a deal to offer the Slacker Radio app for free via the Xbox Live Marketplace for Gold subscribers. Back in 2011, Clear Channel struck a deal with Microsoft that brought its iHeartRadio application to the Xbox Network.
CBS Radio News announced a partnership that streams audio versions of the network‘s most popular news programming and top podcasts to people in cars. Drivers can safely listen to the CBS Evening News, 60 Minutes, Face the Nation, World News Roundup and more from CBS News, never missing out on their program because they are stuck in traffic or on the go. In addition, users can now also get the latest news whenever they need it, just by navigating to the CBS Radio News 24/7 stream, which incorporates all the latest news with a variety of fascinating feature content.
Millions of CBS fans spend significant time every day in the car or commuting to work; Aha allows CBS News to be wherever they are, delivering high quality programming on any device, even in the car, said Harvey Nagler, Vice President of CBS Radio News.
―Smartphones have shattered content boundaries and forever shifted consumer expectations toward an ―always on lifestyle. With Aha, CBS is on the cutting edge to deliver some of the world‘s most loved programming wherever our viewers go.
Top CBS Radio News podcasts such as What‘s In the News, CBS News Weekend Roundup and Reporters Notebook are also available as streaming audio stations with Aha. These programs are instantly available on demand to anyone with Aha‘s free app for iOS and Android.
Acura, Chrysler, Dodge, Ford, Honda, Jeep, Scion, Subaru and Porsche are the first brands to launch vehicles with Aha-compatible stereo systems this year. Alpine, Kenwood and Pioneer sell Aha-enabled aftermarket car stereos, as well as the Griffin iTrip Auto.
Younger Listeners Ditching AM/FM For Internet Radio (Study)
Internet radio and streaming services accounted for nearly four out of 10 minutes heard by young listeners in the fourth quarter, according to new figures released by the NPD Group.
Internet radio services like Pandora and iHeartRadio accounted for 23% of listening time for consumers between the ages of 13 and 35, up six percentage points from 17% a year earlier. Digital files took up 15% of listening time, while on-demand services such as Spotify accounted for 14% of listening time.
Mobile is a key part of Internet radio engagement. NPD found that more than half of Pandora and iHeartRadio listeners used their mobile phones to access those services. Time spent on mobile is another issue, however. In its “Infinite Dial 2013” study, Arbitron found that 18% of smartphone owners use the devices for Internet radio on a daily basis compared to 32% who use them daily to listen to downloaded music.
Listeners over 35 had different habits than the younger demographic, according to NPD. AM/FM radio accounted for 41% of listening. Internet radio accounted for just 13% of the older group’s listening. AM/FM radio is indeed a format for the middle-aged. According to Arbitron, the heavy radio user has a median age of 42 and spends a self- reported six hours and 23 minutes per day listening to AM/FM radio.
NPD found that Pandora is used by 39% of listeners from ages 13 to 35 and has a big lead over other streaming services. iHeartRadio is second with 11%. The free version of Spotify is third with 9%. All others are in the low single-digits: Grooveshark at 3% and Slacker, Pandora One (the paid subscription service), TuneIn, Last.fm and Xbox Music each at 2%. Arbitron also found that Pandora has a wide lead over its competitors. The “Infinite Dian 2013” study found that 47% of smartphone owners had downloaded the Pandora app, while 15% had downloaded iHeartRadio and 6% had downloaded Spotify
A survey of 7,600 Americans aged 13 and over by the market research group NPD revealed that, during the fourth quarter of 2012, 23 percent of the average weekly music listening time among teens and young adults (ages 13-35) was spent listening to Internet radio, up 17 percent from the previous year. Meanwhile, among the same group and during the same period, traditional AM/FM radio fell two points, to 24 percent of listening time. Among older adults, AM/FM is still strong, accounting for 41 percent of listening time compared to 13 percent spent listening to Internet radio.
Advertising
It may be too soon to sound the death knell for traditional radio, at least when it comes to audience numbers, but the impact of the Internet and mobile technology is undeniable, says NPD vice president Russ Crupnick. One service in particular, Pandora, enjoys 39 percent of total Internet radio listenership among teens and young adults. Other forms of music delivery, such as CDs and digital files, are decreasing in popularity. The survey also reports that 51 percent of teens and young adults most often listen to music in their cars, which Crupnick says points to the role of music — regardless of its source — “in the American driving and commuting experience.”
The weekly internet radio audience now numbers 86 million. Fueled by the rise of smartphones, the online radio audience has been growing steadily since 2010. One in three Americans aged 12 and older now listen to some form of online radio on a weekly basis, an estimated 86 million people. But the vast majority of online radio listeners (8 in 10) also listen weekly to AM/FM radio while 2 in 10 (or 15.5 million) do not. Like Triton Digital’s server-side listening data, the new Arbitron-Edison Research Infinite Dial survey shows Pandora continuing on an upward trajectory: one in five Americans said they listened to the web pureplay last week, up from 16% one year earlier. But the survey also shows iHeartRadio catching up — at least in terms of awareness. Clear Channel’s all-in-one web radio service showed a significant year-over- year increase in awareness, growing from one-third of Americans last year to 45% this year, putting it closer to Pandora’s awareness level (69%). There’s a larger gap between the two in app downloads: nearly half of smartphone owners have downloaded the Pandora app versus 15% for iHeart, 9% for an AM/FM station app and 6% for Spotify. ―Online radio is on a roll, and it’s attracting new competitors in addition to new listeners, Arbitron SVP of marketing Bill Rose says.
―It’s crucial to have a strategy to cut through the clutter and make it easy for the audience to find you online. In addition to promoting their digital platforms on-air, Rose says broadcasters may want to consider cross-promoting their digital content on commonly-owned stations, such as sister stations in a market cluster.
NPD Group: Internet radio neck-and-neck with AM/FM among younger listeners. Arbitron and
Edison Research didn‘t break out web radio listening by age groups in their new survey but a new study by NPD Group shines a light on the demographics of streaming audio listening. Free and subscription-based internet radio services accounted for 23% of the average weekly music listening time for consumers aged 13-35 in the fourth quarter, the market research firm reports. That‘s up from a market share of 17% the previous year. AM/FM radio maintained a razor-thin lead in the demo, grabbing 24% of music-listening time, down by 2 percentage points. Broadcast radio occupies a more dominant position in the 36+ demo with a 41% share versus 13% for internet radio. ―Driven by mobility and connectivity, music-streaming services are rapidly growing their share of the music listening experience for teens and young adults, at the expense of traditional music listening methods, NPD SVP of industry analysis Russ Crupnick says. So who‘s winning the web radio war so far? Four in ten respondents aged 13-35 report using Pandora, compared to one in ten for iHeartRadio and one in ten for the free version of Spotify.
Smartphone users like to use the devices to listen to music, and that’s a trend that is on the upswing, according to new information from NPD Group. 56% of smartphone users listen to music on their devices, with 39% of them doing that daily. Of those, they mostly listen t o Internet radio (65%), but also stream on demand services like Spotify or Rhapsody (30%) and listen to their own music. Music listening on mobile devices extends to tablets as well, with 40% of tablet users listening to music on those devices.
Norm Pattiz’s company, Launchpad Digital Media, has hired Edison Research to create standard metrics to measure podcasts. Edison will collect and audit data from all Launchpad podcasts and generate monthly figures. Pattiz, who is a keynote at Convergence next month, said, ―We formed Launchpad to apply proven, successful monetization methods to the expanding world of on-demand digital media. To do that you need to speak the advertisers‘ language. These new metrics will put the sizable podcast audience in terms advertisers can understand and utilize effectively.”
Edison Research President Larry Rosin said, “We are excited to begin this new relationship with Launchpad Digital Media. The metrics Edison will be providing will further help legitimize podcasting for advertisers and help emphasize its growing prominence as a platform for listeners to consume and control their content.
Launchpad is a division of Norm Pattiz‘s Courtside Entertainment Group and currently represents on- demand and streaming podcast programming, which delivers over 90 million downloads every month.
Internet radio trumps on-demand services among smartphone users. Mobile devices are increasingly being used as portable music players but it’s free internet radio services like Pandora and iHeartRadio that are seeing the most action. Six-in-ten smartphone users say they use the device for music listening. Within that group, two-thirds report using free internet radio — more than double those using their smartphone for on-demand services like Spotify. More than half say they’re using the device more for music compared to a year ago. Tablets, too, are being used as portable music players more often. NPD director of industry analysis Ben Arnold credits ―the app ecosystem‖ for making it easy for portable device users to connect to internet radio. Smartphones and tablets have freed web radio listening from a fixed position like a desktop to anywhere there’s a 3G or 4G connection. That’s turning web radio into a portable soundtrack for everyday
activities. Services like iHeartRadio have jumped on the trend by offering web-only stations designed to accompany a specific activity. Consumers are also matching the device to their listening activity or environment, such as using a small MP3 player at the gym, a smartphone while walking around the mall, or a tablet while computing at Starbucks. ―We have more opportunities to listen to music and different devices fit those opportunities better than they used to, Arnold says.
Radio faces a new TSL reality. Though radio’s cume remains remarkably steady at 92% of the
U.S. population, time spent listening among persons 12+ dropped by 3.2% from April 2010– March 2012, according to Arbitron RADAR data. The decline may be slightly inflated since 15 of the 240 markets measured by RADAR were transitioning to PPM in 2010. The data shows TSL declines appear to be larger among younger demos. That may sound alarming, but CBS Radio SVP of programming Greg Strassell doesn’t believe it’s a universal problem. ―The big brands that do it well are holding TSL, he says pointing to young adult L.A. powerhouses like KROQ, KIIS and KPWR, where year-over-year TSL is holding steady or growing. To remain relevant to younger listeners, Strassell says radio must not just reflect the buzz but help create it. Radio is hardly alone in confronting digital disruption. In the past year, three of the big four broadcast TV networks experienced audience drops ranging from 2% to 8%, according to Nielsen. And the percent of U.S. adults who say they read a newspaper yesterday (print or online) has declined steadily to 43%, according to Scarborough. More fragmentation is a virtual certainty. ―You will see satellite, Pandora and Spotify decline as more entertainment becomes available, Entercom SVP of programming Pat Paxton says. Emmis CEO Jeff Smulyan believes some listening has shifted over to radio’s digital platforms. ―We live in a fragmented world and people have more choices, he says.
More digital choices are expanding the radio landscape. Radio’s first inclination may be to
wave the finger of blame for TSL declines at internet radio, and there’s evidence it is a factor. Web radio has exploded during the past four years, experiencing a 243% increase in domestic Average Active Sessions from 2009 – 2012, according to Triton Digital data. With smartphone penetration gaining critical mass, internet radio hit a dramatic inflection point in late-2011 as listening sessions skyrocketed 60% from third quarter 2011 to fourth quarter 2012 (see chart). The issue may not be whether listening to streaming is cannibalizing broadcast radio but rather how much it is increasing listening to broadcast radio brands. ―Overall audio listening is increasing as more options are available to the listener, DTE Research CEO Dr. Tom Evans says. ―It does not mean that a listener decides to switch to one device over another as much as new options make for easier listening For example, a sports fan may listen to his local ESPN Radio affiliate when he’s in town but tune to ESPN Radio on satellite radio when he can no longer pick up the local station on his car radio. A KIIS-FM, Los Angeles listener may tune to the station in the car but listen to the station stream on her smartphone or desktop computer at work. In both cases the brand is increasing its listening but may not receive full credit for it in Arbitron ratings.
Radio’s inherent strengths hold key to winning against new competitors. Digital platforms have made it easier for listeners to spend more time with radio while swinging the door wide open to
new competitors. In December web pureplays accounted for 78% of all U.S. web radio listening measured by Triton Digital, compared to 22% for broadcast streams. That’s practically an inverse from three years ago.

Although it launched in 2006, today is the first time Slacker has focused on a concentrated effort to market the company, rather than its offering. Jim Cady, its CEO, says that over the years, it has been quietly building a scalable business that now has more than 500,000 paying subscribers and over 4 million monthly average users. He believes that 2013 will be a ―blockbuster‖ year as it seeks to finally ramp up its marketing initiatives and expand its audience
Abacast has announced a new cloud based ad insertion technology that offers significant enhancements to streaming broadcasters. Generally, broadcasters deliver their online audio product in a single stream where all listeners are hearing the same thing at the same time. This is different than the technology that more interactive services like Pandora use, where each listener is hearing a personalized stream. The single stream approach, while cost efficient, has offered limited targetability of ads. With Abacast’s patent pending cloud-based ad insertion, each listener can receive individualized in-stream audio ads.
Abacast’s targeting capabilities make it possible to choose options that, for example, include “all smartphone listeners,” “all listeners in the top 20 DMAs that are on iPhones,” “all male listeners in the 25-34 age range in a group of zip codes,” “all listeners listening on the TuneIn player,” and more, according to Rob Green, Abacast CEO. Abacast’s cloud-based ad insertion is specifically designed for all broadcaster sizes and is deployed on the Abacast streaming network as well as on Akamai and Amazon.
“This was a huge hole in the radio industry,” ESPN Digital Audio senior manager Blair Cullen told Adweek. “Before, it was one stream to thousands of people, and it didn’t make sense that we were targeting women with a lot of the ads that were running. Now, hundreds of thousands of people are going to get different ad breaks. You could be in the same car as your friend wearing different headsets, and you’ll still be served a different ad than that person,” he said.
This is impressive news from Abacast that has game changing potential for single stream broadcasters with large, geographically or demographically diverse audiences. More targeted ad delivery nets higher cpms, and positions those services to better compete for digital dollars.
Arbitron pegs radio’s digital web cume at more than 5 million. While it continues to have a long, drawn-out dialogue with its customers about measuring listening across platforms, Arbitron for the first time has broken out digital listening data from its national network radio ratings service.
18-49 make up the majority of the streaming audience, numbering 3.5 million people in an average week. The streaming estimate is dramatically lower than the 76 million weekly online radio listeners that Arbitron and Edison reported one year ago in their annual Infinite Dial study but that larger number reflected both pureplays and broadcast streamers. Methodological differences could also be at play. The Infinite Dial study is specifically intended to probe listening on emerging digital platforms and involved a telephone survey of 2,020 people. The new RADAR data is culled from Arbitron‘s syndicated measurement service and involves a roughly 50-50 mix of PPM and diary survey data from 395,844 persons aged 12+ over a one-year period.

It was announced that the upcoming beta release of our new song-skipping feature for live radio streams. This feature will enable listeners to skip songs that they don’t want to hear when listening to live radio online. The announcement generated a fair amount of publicity as well as some questions as to how it works and what the ramifications are for the radio industry, the program director, the audience, and more. In this article I’ll explain why we think this feature will be beneficial to the radio industry, how it works under the covers, the controls we are providing PDs around this feature, and how we view it being used.
What’s Great About Radio
As we all know, competition to broadcast radio has proliferated recently with playlist services like Pandora and Slacker. Today, consumers have more options for listening to the music they love and discovering new music than they ever had in the past. The ability to have some control over the music—emphasizing music that they like and avoiding music that they don’t– has proven to be a very appealing feature to audiences, and as a result Pandora and its peers have built up sizable audiences.
However, when we talk to consumers about what they like about traditional radio, there are key differentiators that radio has over the playlist services. Listeners like the live aspect and immediacy of radio. They like local content relevant to them and their community. Finally they like the on-air personalities and the narrative they create and information they relay about the music and the happenings in the community and world. These three things – live, local content woven together by on-air personalities–are the core differentiators that traditional radio has over today’s playlist services.
Digital Provides New Capabilitie
The great thing about digital delivery of radio is that it enables radio to maintain its differentiators over playlist services, yet it provides additional capabilities that radio can take advantage of. With an eye towards enabling traditional radio to do what it does best yet capitalize on new capabilities in digital (and give consumers what they’re asking for), we developed our live stream song-skipping technology.
In short, our live-stream song skipping technology (admittedly a mouthful and thus code-named Hammer) gives listeners the ability to skip songs that they don’t want to listen to. Hammer works on top of Abacast’s patent pending Cloud Insertion and Personalized Live Radio technologies. When a listener chooses to skip a song that is currently being played, another song from the station’s playlist will be played immediately and in its entirety for that listener. Hammer’s individualized buffering and insertion functionality ensures that the rest of the stream, including songs, DJs, and commercials, is played seamlessly and in its entirety as well
Benefits to Broadcasters and Advertisers
When listeners have the ability to skip songs that they don’t want to hear, we believe that broadcasters will benefit from increased listening times as well as audience growth. One could argue that there has always been song skipping technology – just change the channel! However, that is one less listener for that broadcaster. With Hammer they’ll instead be able to skip the song but remain on the station. Consumers have indicated that they love the ability to skip certain songs, and we think they’ll favor services that offer this capability. We plan on releasing detailed listening time and audience size metrics at or shortly after we release this feature in Q2 2012.
As part of this feature we’ll offer some new advertising opportunities that should appeal to advertisers. For example, if someone chooses to skip a song, you know that they are engaged with the player and that they may be a candidate for a visual ad or a visual branding experience.
Benefits to Listeners
Consumers for the most part don’t want to constantly fiddle with their content–they want to just lean back and enjoy it. In today’s digital world however, they also expect some level of control. We see live-stream song-skipping technology as giving consumers a level of control. Not to constantly fiddle with the content, but to just skip a song every once in a while that they’re tired of hearing, is by an artist they don’t care for or just don’t want to listen to for whatever reason.
What About the “Radio Experience
When we announced our song skipping technology, we heard from some in the industry that this feature just wasn’t what radio traditionally is—a one-to-many model programmed for mass audiences. Giving people the ability to selectively skip songs from a well thought-out playlist is a departure from the way things have been done in the past.
We heard from other people that this feature de-emphasizes and marginalizes the job of the program director . Since the PD takes a lot of time programming the songs why are we enabling listeners to just skip them?
We realize that this feature is a departure from traditional one-to-many broadcast radio. We are thus building controls into the system to allow broadcasters to experiment with it to see how it works best for them. Song- skipping can be day-parted so that it is only available during certain days or hours. This allows broadcasters to get comfortable with it and get audience feedback at their own pace.
Also, certain songs can be designated by the PD as non-skip able. We call these ―sticky songs, and they can be power songs that the PD wants everyone to hear or artists that promotions are being built around.
A key benefit for PDs will also be the data that we’ll capture for them from the service. This will be real data, not surveys, that shows what songs are being skipped by audiences and at what frequency. This can only make their programming better.
We believe that stations will start out with tight controls as they get used to this capability. They’ll probably start out with tight day-parts to see how it’s used and designate many songs as sticky (non-skip able) until they get comfortable with it. Ultimately however, we feel that as they see consumers using this feature (as they do on other digital audio services) and listening times increase, they’ll open up the feature to broad use.
What About Royalties?
Because performance royalties must be paid any time any portion of a song is heard, the question we’ve gotten is ―won’t royalties be higher as a result of this feature? Yes, royalties must be paid if any part of a song is heard. Because of this we will limit the number of skips in a session or in an hour. We are thinking the number will somewhere between three and six skips an hour but will be doing extensive testing on this during our Q2 beta . We can also choose to play an ad on a skip event after the first few skips to organically reduce the number of skips. We believe that a policy of allowing a reasonable number of skips per hour will ultimately be the thing to do to increase listening times, attract and grow audiences, and ultimately lead to more digital profits.

Contributing to Radio’s Success in a Digital World
Abacast is focused on helping radio stations to compete and thrive in a digital world. In short, we think that live-stream song skipping is a revolutionary enhancement in the history and progression of radio. It enables radio stations to preserve their differentiators over playlist services – namely live, local content with engaging personalities – yet give the audience a measure of control that they are expecting nowadays. We look forward to our release in Q2 2012 and welcome any feedback or input on this service
CBS Radio turns to digital ad exchange to monetize streaming ad inventory. With some radio companies choosing a simulcast model to monetize their streams, CBS Radio is heading in the opposite direction. The company has become the first broadcaster to join Triton Digital’s a2x ad exchange, which allows advertisers to buy inventory through real-time bidding and uses behavioral targeting. CBS has 127 broadcast radio stations and another roughly 200 online-only streams. The a2x ad exchange sells audio ads similar to how most web display and video advertising is transacted. When CBS or another audio publisher puts inventory up for bid, the purchase price for an ad impression is determined via a real-time auction rather than a predetermined fixed rate. The technology establishes a minimum price at which the impression can be sold for. It also relies on behavioral targeting — enabled by tracking cookies used by webcasters to collect information on the web activities, systems and devices used by their listeners — to deliver the most relevant ad to listeners, regardless of the content they’re listening to. The goal is higher CPMs (cost per thousand impressions) for sellers and a more targeted buy with less waste for buyers. CBS Local Digital Media president Ezra Kucharz says the company will continue to sell digital audio ads through traditional sales means. Joining the exchange will create additional demand and allow it to ―participate in a new revenue stream targeting mobile and digital budgets, he says. Triton Digital COO Mike Agovino says a beta phase of the ad exchange ―is nearly complete‖ and additional advertisers are using it every week.
Sprint has already had offered some phones with FM chips in the past (I had it on my HTC Evo two years ago), this is the first time FM will be offered on a wide variety of devices.
Why is this a big deal? As I have written in the past, radio transmitters work when the power is down and when cell phone towers are not working. An FM chip can send emergency messages to all enabled phones during a storm, a power outage, or a national emergency. The cell companies can’t do that without placing expensive generator plants at all cell tower locations, a virtual impossibility.
Additionally, some claim the carriers cannot possibly keep up with ever- growing bandwidth consumption, and this will allow radio listening on a phone without the need for streaming. Phones may soon be able to transparently switch between streaming and a local radio signal, saving both bandwidth and battery life.
Radio’s big win here is that now we have expanded our potential reach. We’re in 100 percent of cars and now on more smartphones. Though it’s only Sprint so far among the major carriers and won’t include Apple devices, this sends a giant pro-radio signal to the marketplace, offering Sprint a competitive advantage until others catch up. After all, radio listening remains strong, and we will see increases in listening with the convenience of a radio in the pocket.
Will others follow? Hard to tell, but this is great news and a giant leap for radio, thanks to the leadership of Emmis CEO Jeff Smulyan, who has made this his top mission for the industry.
Last year Radio Ink and Dick Orkin’s Radio Ranch made radio spots available to put pressure on wireless providers and consumer electronics manufacturers to offer radio in cell phones. Many stations are still running these spots, and they continue to be available here.
Emmis and the NAB have been developing a tuner called NextRadio, which is expected to be available later this year. The tuner will be the “app” on the face of select Android and Windows smartphones that will allow consumers to listen to their favorite local radio stations. It will also enable the radio industry and Sprint to generate additional ad revenue.
Behavioral ad targeting comes to audio streaming. In a deal that could give broadcasters a better path to monetizing their station streams, Triton Digital has partnered with data management provider eXelate to integrate behavioral data into its ad-targeting platform. Triton says it will announce several broadcast and pureplay clients for the service in the coming weeks, along with participating agencies and advertisers. Efforts to monetize station streams have been

hampered by a lack of data on the streaming audience — beyond just simple listener counts — due to reluctance among most broadcasters to require listeners to provide basic information about themselves through a registration process.
Moving away from the current broadcast radio sales model used by Triton and other ad networks to a targetable digital model will allow streamers to tap into digital agency ad budgets. That, he says, will cause current streaming Cost Per Thousand (CPM) rates to at least double from their current $2-$4 CPM range.
For Consumers – Live Radio Song Skipping
Listeners have wanted to skip songs ever since the dawn of radio. Let‘s face it, sometimes you‘re not in the mood to hear the current “it” pop song for the sixth time today. With Abacast‘s live stream song skipping, listeners can skip past songs they don‘t want to hear, finally giving them control of their live radio experience.
For Broadcasters – Longer Listening Times
Instead of listeners changing the channel when they don‘t want to hear a song, they‘ll now be able to simply skip past it. The key is that they‘ll remain on your station, lengthening average listening times.
Built on Abacast Patent Pending Cloud Insertion Technology
When a listener chooses to skip a song that is currently being played, another song from the station‘s playlist will be played immediately and in its entirety for that listener. Abacast‘s patent pending Cloud Insertion Technology provides individualized stream buffering and insertion functionality, ensuring that the rest of the stream, including songs, DJ‘s, and commercials, is played seamlessly and in its entirety as well.
Song-skipping comes to broadcast radio streams. The ability to skip songs is one feature listeners like most about internet radio yet it remains MIA on most broadcast streams. Federated Media intends to change that by beta-testing a song-skipping technology on some of its station streams. The backbone comes from streaming services provider Abacast. When a listener hits the skip button on a broadcast radio stream, the system will immediately substitute another song from the station’s playlist. Abacast says buffering and insertion functionality will ensure that the rest of the stream — including songs, DJ’s, and commercials — plays in its entirety. Skips will initially be limited to about six per hour. With rampant consumer choice for streaming audio, Federated Media chief strategy officer James Derby says the feature will ―differentiate us from our competitors and more importantly provide our customers and clients a better listening experience. A poll of over 41,000 Americans conducted by Alan Burns & Associates and Triton Digital found nearly two-thirds of listeners aged 34 and younger said they’d listen to radio more if they could skip songs. Abacast SVP Jim Kott expects the technology to ―lengthen listening times and grow audiences. He says the company will release average listening time and audience growth metrics after the skip feature is formally released in the second quarter.
Streaming video has gained significant attention in recent times as the market continues to grow. This USA Touch Points analysis looks at the extent to which TV, Movie and Radio/Audio content is streamed in the average week by different age cohorts.
Interestingly, the results clearly show that while the majority of industry buzz is around streaming video, in all age groups analyzed, TV and Movies (individually and combined) were outstripped by the total reach of streaming Radio / Audio.
While this may seem counterintuitive to some, a possible explanation may be a plus of audio content — it does not require fixed attention or even for the individual to remain in place. Also, Radio and any other kind of streaming can be done on the computer while working on the same device — whether for the purpose of providing background music, sports commentary or other forms of talk-based content.
Services such as Pandora will also account for some of this sector.
The difference between streaming TV Movies was never more than 4% (in the 18-24 cohort) and that difference diminished steadily until both TV and Movies attained the same reach (3%) among the 54-64 year-olds.
Across all three types of content, we see the expectation that younger cohorts will engage more in these sorts of behaviors. The result is that reach among the 18-24 year-olds is highest — 11%, 15% and 40% weekly reach for Movies, TV and Radio/Audio, respectively. Then, the decline in reach is steady and consistent as we look at increasingly older age groups, with hierarchy of reach remaining constant throughout.
Recall and response to streaming audio advertising up sharply study shows. As broadcasters strive to convert digital dimes into dollars, they can tout new research demonstrating a dramatic improvement in a pair of metrics important to advertisers: ad recall and response. Nearly six in ten internet radio listeners (58%) recall having seen or heard a web radio ad in the last 30 days, up 12% from last year. Of those who remembered an ad, 44% responded to it in some way, up 10% from a year ago. The findings are from newly released results of a TargetSpot-commissioned study by Parks Associates of 1,000 adult U.S. internet radio listeners in broadband households in January. While the most common ad response was visiting the advertiser’s website (20%), responses went beyond the click to include searching online fr more information about the advertised product or service (17%) or becoming a fan or clicking ―like (12%). ―Traditionally, terrestrial radio has always been a high-engagement medium, Internet Advertising Bureau (IAB) VP Michael Theodore says. ―Digital audio cranks up the volume of engagement, so to speak, and as a result the audience becomes even more involved and engaged. And when content is customized and advertising is targeted, consumer attitudes and behaviors can change dramatically. When it comes to getting listeners to respond to web radio advertising, relevance is the name of the game, the study finds. More than half of listeners who don’t normally click on ads (52%) say a relevant ad might lead them to visit an advertiser’s website later. And more than one-third (35%) of consumers who responded to a digital audio ad believe they were personally targeted. A majority of internet radio listeners don’t mind ads if they think they’ll get back something in return, the study finds. Six in ten (59%) like to get coupons, special offers or discounts
(59%) while more than half (55%) don’t mind ads as long as they have free access to favorite stations. Nearly four in ten (37%) are willing to ―like an ad in order to receive discounts or special promotions for the product/service. Synchronized display advertising is another big response driver: three in ten (30%) are more likely to respond to an audio ad if there is an accompanying display ad on the web page.

Streaming equivalent of “button punchers” more likely to respond to ads. One of the raps against internet radio is that listeners minimize the player after tuning in, making all those synched banner ads and rich media content akin to that proverbial falling tree in the forest that nobody hears. But a Parks Associates-TargetSpot study debunks that myth: six in ten web radio listeners – 67% indicate they often check the player to see the name of a song or artist. The act of changing stations frequently results in listeners seeing a new ad message and that appears to be helping improve both ad recall and ad response for webcasters. Listeners who use more than one internet radio site are 14% more likely to recall seeing an ad and 18% more likely to respond to an ad in some way than single-site listeners. They’re also far more likely to feel ads are specifically speaking to them: Nearly 39% of respondents to internet radio ads who listen to multiple stations daily believe they are being targeted by ads, versus 21% of those who listen to only one internet radio station. With streaming consumption out-pacing monetization, the study could help webcasters turn their upside down business model around. It makes the case that the online audio audience is in the purchasing funnel: 57% say they buy products online while listening and 56% research products for future purchase. And that they create a ripple effect by sharing with their friends: six in ten visits social networking sites while listening. While privacy concerns have made digital advertising tricky for some companies, the survey finds consumers are less worried when it comes to internet radio. Two-thirds of web radio users say they’re comfortable receiving ads based on their personal profiles. Seven-in-ten say they’re okay with getting ads based on what they’ve listened to. The
Key findings include the importance of perceived value for the listener, proper targeting and customized messaging in order to maximize advertising recall and response.
It‘s true—small screens are not as effective with visual ads as the laptop or PC. With audio, it makes no difference what the size of the device is.
Digital Audio listeners already derive additional value from their listening experience through the interactive elements that the medium provides. The same expectation applies to Digital Audio advertising: the majority of listeners don‘t mind ads if they think they will receive something in return. 59% of Digital Audio listeners like to get coupons, special offers or discounts; 55% don‘t mind ads as long as they have free access to favorite stations, and 37% are willing to ―like an ad in order to receive discounts or special promotions for the product/service.
Listeners are also happy to receive branded stations and playlists from advertisers because they value the content. In fact, 34% said they are more likely to remember an advertiser if the media player has the advertiser‘s logo or design, 30% said that branded stations improved their perception of the sponsoring advertiser and 27% said they were more inclined to buy products from the sponsoring brand.
Mobile devices provide another platform for advertisers to reach a receptive and ever- increasing Digital Audio audience. 27% of Digital Audio listeners do not mind getting ads on their mobile device for products/services they are interested in and the same percentage does not mind being targeted based on their physical location.

Advertising to the interested
Digital Audio listeners are highly accepting of targeted advertising: 65% are comfortable receiving ads based on their personal profiles and 70% are comfortable receiving ads based on their Internet Radio usage and/or content preference. Additionally, listeners to multiple Internet Radio stations are 65% more comfortable being targeted based on their profile and 52% more comfortable being targeted based on their usage and content preferences than are single-site listeners.
Targeted advertising content resonates with Digital Audio listeners because it speaks directly to specific audiences and appeals to their individual interests. Correctly targeting the listener is critical, as is the creative messaging, since 35% of consumers who responded to a Digital Audio ad believe they were personally targeted. Additionally, Internet Radio listeners who listen across multiple Internet Radio sites are even more likely to feel ads are specifically speaking to them compared to single-site listeners. Nearly 39% of respondents to Internet Radio ads who listen to multiple stations daily believe they are being targeted by ads, versus 21% of those who listen to only one Internet Radio station.
Digital Audio advertising effectiveness metrics indicate that recall and response are high and increasing year over year. 58% of Internet Radio listeners recall having seen or heard an Internet Radio ad in the last 30 days, up 12% from last year. Of those who recalled an Internet Radio ad, 44% responded to it in some way, up 10% from last year.
And, since one way Digital Audio users maintain a connection to their listening experience is by changing stations, it correlates that multi-site listeners are even more responsive to advertising: 66% recall seeing or hearing an Internet Radio ad, and of these, 52% responded to it in some way — 18% more than single-site listeners.
Relevance and proximity are key drivers of response. 52% of listeners who do not normally click on ads say that a relevant ad might lead them to visit an advertiser‘s web site later. 30% are more likely to respond to an audio ad if there is an accompanying display ad on the web page.
Personally relevant ads appeal to digital audio listeners and drive high response rates. However, even when digital audio listeners do not perceive ads to be particularly pertinent to them, they are more accepting of them and less likely to stop listening than are listeners to traditional Broadcast AM/FM Radio. 26% of Broadcast AM/FM listeners stopped listening because they did not find an ad personally relevant, compared to only 20% of Internet Radio listeners.
Internet Radio Ads Drive 14% of Hispanic Listeners to Purchase Hispanic internet radio listeners show significant response rates to digital audio ads, according to [pdf] an August 2012 study from TargetSpot, conducted by Parks Associates. 14% of Hispanic listeners responded to an ad by making a purchase, while 26% visited a company‘s website and 22% searched online for more information about a product or service. Other actions taken include: clicking on an ad (18%), becoming a fan or friend (17%), and visiting a retail location (12%).

Overall, Hispanics demonstrate higher response rates to digital audio ads when compared with the general population listening sample. 61% of Hispanic listeners recalled seeing or hearing an internet radio ad in the previous 30 days, and 61% responded to the ad in some way as well, compared to 58% recall and 44% response from the general population.
A July 2012 study from Terra, conducted by comScore, also revealed that Hispanics are more responsive to digital advertising than the general population. According to that report, they are 80% more likely to say that they usually remember the brands they see advertised online, across all devices (20% vs. 16%), and 73% more likely to report having been motivated by an online ad to visit a retail store for the product or service advertised.
Hispanic Listeners Put Their Mobiles to Use
Data from ―TargetSpot Digital Audio Benchmark and Trend Study, 2012: Hispanic Insights‖ indicates that Hispanic internet radio listeners are slightly more likely than the general population sample to listen on tablets (75% vs. 73%), and about 10% more likely to do so on on in-car devices (95% vs. 86%). They are particularly more open than the general population sample to listening over mobile phones, at 70% and 55%, respectively.
Hispanics also are more likely than African American internet radio listeners to tune in via tablets, mobile phones, and in-car devices.
78% of Hispanic internet radio listeners report spending between 1 and 3 hours a day listening to internet radio, and, their time spent listening by device has increased significantly over the prior 12 months. 40% report spending more time listening on a computer than over the previous year, 37% spend more time listening on a smartphone, and 50% spend more time listening on a tablet.
Hispanics have more time to spend on internet radio, as the Terra and comScore report revealed they spend less time on a weekly basis than non-Hispanics watching TV (8.3 hours vs. 10.9 hours), but more time on mobiles (4.1 hours vs. 3.6 hours). They also spend more time on the internet across all screens than watching TV (8.7 hours vs. 8.3 hours).
Hispanic Listeners Research, Shop While Tuned In
The TargetSpot study also finds that Hispanic radio listeners provide a fertile environment for advertisers: 62% research a product for future purchase while they listen to internet radio, and 58% also shop. Other popular activities include emailing (73%), searching (68%), reading (60%), and playing games (59%).
Radio advertisers can also leverage Hispanics‘ use of social media while listening to internet radio. 7 in 10 listeners reported visiting a social network while listening, and these listeners are more likely than the general sample to engage in a variety of social network activities including sharing stations, bands, or artists (47% vs. 37%) and looking at what others are listening to (44% vs. 36%).

Other Findings:
55% of Hispanic internet radio listeners are male, 44% are married, and 46% own a home.
93% own a computer, 66% own a smartphone and 33% own a tablet – generally in line with the general population – but more than twice as many own an in-car device as do radio listeners overall (37% vs. 14%).
TargetSpot, the largest digital audio advertising network, released results of the industry‘s first multicultural Digital Audio studies. Conducted by Parks Associates, the reports unveil key insights about the Hispanic and African American audiences and their interaction with Internet Radio. Highlights include the growing role of connected devices in facilitating listening, the increase in social interactions while listening, and extremely high advertising recall and response rates, well beyond the click.
With Digital Audio listenership spanning to 42% of the US population, audience make- up is now quite established — the majority of listeners are married and own their own homes, many have children, and this audience also has significant purchasing power. The Hispanic and African American Digital Audio listeners are highly desirable. The African American audience is 56% male and 44% female; 43% own their own home; 31% are married and 43% are households with kids. The Hispanic audience is 55% male and 45% female; 46% own their own home; 44% are married and 54% are households with kids.
The study showed that African American and Hispanic Digital Audio listeners are more mobile and connected than the general population. Specifically, African Americans and Hispanics listen more on tablets than the general population – among owners of these devices, 85% of African Americans and 75% of Hispanics listen on tablets as compared to 73% of the general population. The same is true when it comes to mobile phone and in-car listening. 70% of Hispanic and 60% of African American listeners tune in via mobile phones compared to 55% of the general population. And, 95% of African Americans and 91% of Hispanics tune in digitally in their vehicles, versus 86% of the general population.
Hispanic and African American Digital Audio consumption is significant and consistent with that of the general population. Nearly 80% of Hispanics listen to Internet Radio 1-3 hours per day, and this audience‘s listening day is in keeping with that of the general population, spanning between 10 a.m. – 10 p.m. The vast majority of African Americans also listen for 1-3 hours a day, but this audience‘s peak listening occurs between 10 a.m. – 7 p.m.
Compared to 2011, Hispanics report spending 50% more time listening to Internet Radio on a tablet, 40% more time listening on a computer, and 37% more time listening on a mobile phone; while 41% of African American listeners report spending more time listening to Internet Radio on a computer, 34% more time listening on a mobile phone, and 27% more time listening on a Tablet.

Increased connectivity has been a catalyst to drive digital listening across all audiences.
This is evidenced by the fact that Digital Audio use among both African Americans and
Hispanics has surpassed Broadcast Radio listening both at home and at work. 80% of African Americans listen to Digital Audio at home and 58% listen at work, while 46% listen to Broadcast Radio at home and 16% at work. The comparison is similar for Hispanics with 75% listening to Digital Audio at home and 62% at work, as compared to Broadcast Radio listening rates of 45% at home and 18% at work.
The study reveals that both audiences often look at the player to see the name of a song or artist, are highly engaged with their content experience, changing stations on the same Internet Radio website and changing Internet Radio websites at least once per day, and do not keep their players minimized throughout their listening session, another telling indicator of engagement.
Social media is extremely intertwined with both the Hispanic and African American Internet Radio experience. Both of these audiences are even more engaged in social media while listening than the general population, with 63% of African Americans and 70% of Hispanics visiting social networking sites while listening, compared to 60% of the general population. Additionally, while a strong 35% of the general population links an Internet Radio profile to a social network, 44% of Hispanics and 53% of African Americans are sharing this information with their friends.
Hispanic and African American advertising recall and response rates exceed the already extraordinary rates of the general population. 61% of Hispanics and 59% of African Americans recall having seen or heard an Internet Radio ad within the last 30 days. Of those listeners, 61% of Hispanics and 56% of African Americans responded to an Internet Radio ad in one way or another. This is compared to 58% recall and 44% response rates among the general population.
Similar to the general population, while more African American and Hispanic consumers listen to Digital Audio than ever before, they are not paying for this content. In fact, 81% of African American Internet Radio listeners and 78% of Hispanic Internet Radio listeners do not pay a fee for access to premium Digital Audio services. This means the vast majority of listeners prefer free ad-supported services, and are choosing to receive ads.
Mobile music listening growth outpaces both Research from comScore finds 27% of mobile subscribers have listened to music on their devices – Smartphone-wielding folks now use apps more than mobile web browsers. So found comScore in a new study, which also discovered that growth in mobile music listening outpaced other activities like playing games or using apps in general.
More than half of mobile subscribers (51.1%) said they used apps, compared to 49.8% who said they used the web browser, according to comScore. App usage grew 1.6% from the three month period ending February 2012 to the three month period ending May 2012.
That growth was surpassed by the usage of music services on mobile devices, which increased 2.2% over the same time period. Now 27% of mobile subscribers say they’ve listened to music on their device.

A new forecast from eMarketer predicts the number of U.S. tablet users will more than double this year from 33.7 million to nearly 70 million, or about 29% of the country’s Internet users. Responsible for most of that growth is the iPad, which remains the dominant tablet model, with more than three-quarters of the market in 2012.
The latest tablet findings were released Monday, as Apple launched the latest version of its iOS operating system for iPhones, iPads and iPod Touches.
The eMarketer report projects the number of iPad users will grow 90% this year to 53.2 million, down from 144% last year. That growth rate is expected to continue declining to 12% in 2015, when the number of iPad users will have reached 90.8 million. Likewise, the Apple tablet’s market share will gradually decline from a peak of 88% in 2010 to 68% in 2015 as competing devices gain some ground.
In terms of the total U.S. population, 16.8% are expected to use an iPad at least once per month this year, up from 8.9% in 2011. Among Internet users, that translates to 22.2% penetration, up from 12.1% last year. By 2015, more than a third (35.3%) of Internet users will have an iPad.
More than half (51.9%) of Internet users — or 133.5 million Americans
— will have a tablet of some kind by then, eMarketer predicts. The 29% penetration the research firm projects this year would more than double last year’s 14.5% reach.
eMarketer estimates more than half of tablet users this year to be men (54%), but the gender split is expected to be roughly even in three years. With 26.2% penetration in 2012, Asians are the most likely racial or ethnic group to use a tablet, followed by Hispanics (24%), whites (21.4%) and blacks (21.5%).
Audio Streaming on Smart phones will continue to increase:
6/12 More than a quarter of mobile subscribers listened to music on their phones in April, according to new data from comScore. 25.8% of US mobile subscribers used their mobile device to listen to music, a number that is up 1.3% from the first quarter stat. Texting is the most popular activity at 74.1%.
Device proliferation is triggering an increase in internet radio listening survey finds. Growing adoption of connected devices, such as tablets and smartphones, is leading to increased internet radio listening, according to a new study conducted by Parks Associates for web radio network TargetSpot. The online survey shows an 87% year-over-year increase in tablet ownership and a 22% jump in ownership of smartphones among web radio listeners. Conversely, computer ownership remained flat and basic mobile phone ownership declined among web radio listeners. The study portrays listeners to broadcast streams and web pureplays as device agnostic, wanting access via the most convenient delivery option. That’s driven usage up by 8% from last year with more than four in ten (42%) of Americans 18+ now listening. Dialing in via connected TVs and in-car internet radio players is also on the rise with more than one-third of streaming audio listeners regularly tuning in on a connected TV device and 14% listening on an in-car internet radio player( Edison has the figure at 17%). Among those who have in- car web radio access, more than half (54%) use an internet radio player built into the car’s audio system and one-third use a portable internet radio player with apps built into the device. Another 15% manually plug a smartphone or tablet into the car’s device outlet.
nternet radio listeners are more socially engaged with the medium than they were a year ago. Six in ten say they visit a social networking site while listening, 39% chat with friends while listening,
37% recommend or share streaming stations or websites and 32% like to see songs and websites others are listening to on social network sites. The study included 1,000 adult U.S. internet radio listeners in broadband households who listen to the medium once a month to daily
Internet radio listeners are interacting more with media players. As consuming radio online becomes a more habitual activity, listeners are more frequently interacting with their web radio players and connecting with content, according to a forthcoming Parks Associates study commissioned by TargetSpot. Six-in-ten web radio listeners say they don’t keep the player minimized through the listening session and two-thirds (67%) say they often look at the player to see the name of a song or artist. That’s up from 46% one year ago. Three quarters (76%) change internet radio stations at least once a day while 64% change from one internet radio service to another at least once a day. The study portrays the online radio audience as the crème de la crème of listeners: 22% have a household income of $100,000 or greater, up 29% from last year, while 64% own their own home . ―As more and more people flock into this and it becomes more mainstream, the purchasing power is really growing very rapidly.

Los Angeles Radio Advertising cost and rates – Southern California Ad Agency

Los Angeles, CACall 1-888-449-2526 to advertise for less money in Los Angeles and all of Southern California. Please call for rates! 888-449-2526 – How much does it cost to advertise on the radio or cable TV or regular TV in So-Cal and in Los Angeles CA? The cost or price to buy ads in any city and on any radio station ranges from $3 CPM to as much as $15 CPM depending on the day-part, show and station audience reach. Demographics and type of advertising message can also affect the prices and cost. For example a direct response campaign with a hard offer may have a different rate than a direct response advertising message with a soft offer or branding message. Additionally, political advertising rates in election windows can be fixed at the lowest rate in that cycle. We independently negotiate every ad buy to insure the most coverage in the DMA for the lowest cost. Also, for DR campaigns we steer our advertising clients towards Talk Radio as Talk Radio listeners are actively engaged in the discussion – Music radio listeners are more passive as music radio is attracting more of a passive listening audience. For a complete proposal and accurate rates, audience data, radio station ratings and rankings call the radio advertising professionals here at RAW Media. Awarded as one of the best radio ad agency and media buying companies in America! Call 888-449-2526 for a complete media planning and strategy consultation.

Advertising Options and rates for Los Angeles CA

 

Demographic data for advertising and marketing in Los Angeles CA:

Population definition and source info Population, 2014 estimate 3,928,864 38,802,500
Population definition and source info Population, 2010 (April 1) estimates base 3,792,657 37,254,503
Population, percent change – April 1, 2010 to July 1 definition and source info Population, percent change – April 1, 2010 to July 1, 2014 3.6% 4.2%
Population definition and source info Population, 2010 3,792,621 37,253,956
Persons under 5 years, percent definition and source info Persons under 5 years, percent, 2010 6.6% 6.8%
Persons under 18 years, percent definition and source info Persons under 18 years, percent, 2010 23.1% 25.0%
Persons 65 years and over, percent definition and source info Persons 65 years and over, percent, 2010 10.5% 11.4%
Female persons, percent definition and source info Female persons, percent, 2010 50.2% 50.3%

White alone, percent definition and source info White alone, percent, 2010 (a) 49.8% 57.6%
Black or African American alone, percent definition and source info Black or African American alone, percent, 2010 (a) 9.6% 6.2%
American Indian and Alaska Native alone, percent definition and source info American Indian and Alaska Native alone, percent, 2010 (a) 0.7% 1.0%
Asian alone, percent definition and source info Asian alone, percent, 2010 (a) 11.3% 13.0%
Native Hawaiian and Other Pacific Islander alone, percent definition and source info Native Hawaiian and Other Pacific Islander alone, percent, 2010 (a) 0.1% 0.4%
Two or More Races, percent definition and source info Two or More Races, percent, 2010 4.6% 4.9%
Hispanic or Latino, percent definition and source info Hispanic or Latino, percent, 2010 (b) 48.5% 37.6%
White alone, not Hispanic or Latino, percent definition and source info White alone, not Hispanic or Latino, percent, 2010 28.7% 40.1%

Living in same house 1 year & over, percent definition and source info Living in same house 1 year & over, percent, 2009-2013 85.1% 84.2%
Foreign born persons, percent definition and source info Foreign born persons, percent, 2009-2013 38.8% 27.0%
Language other than English spoken at home, pct age 5+ definition and source info Language other than English spoken at home, pct age 5+, 2009-2013 60.2% 43.7%
High school graduate or higher, percent of persons age 25+ definition and source info High school graduate or higher, percent of persons age 25+, 2009-2013 74.5% 81.2%
Bachelor Bachelor’s degree or higher, percent of persons age 25+, 2009-2013 31.1% 30.7%
Veterans definition and source info Veterans, 2009-2013 107,622 1,893,539
Mean travel time to work (minutes), workers age 16+ definition and source info Mean travel time to work (minutes), workers age 16+, 2009-2013 29.2 27.2

Housing units definition and source info Housing units, 2010 1,413,995 13,680,081
Homeownership rate definition and source info Homeownership rate, 2009-2013 37.6% 55.3%
Housing units in multi-unit structures, percent definition and source info Housing units in multi-unit structures, percent, 2009-2013 54.6% 31.0%
Median value of owner-occupied housing units definition and source info Median value of owner-occupied housing units, 2009-2013 $446,100 $366,400
Households definition and source info Households, 2009-2013 1,320,960 12,542,460
Persons per household definition and source info Persons per household, 2009-2013 2.83 2.94
Per capita money income in past 12 months (2013 dollars) definition and source info Per capita money income in past 12 months (2013 dollars), 2009-2013 $27,829 $29,527
Median household income definition and source info Median household income, 2009-2013 $49,497 $61,094
Persons below poverty level, percent definition and source info Persons below poverty level, percent, 2009-2013 22.0% 15.9%
Business QuickFacts Los Angeles California
Total number of firms definition and source info Total number of firms, 2007 450,108 3,425,510
Black-owned firms, percent definition and source info Black-owned firms, percent, 2007 5.8% 4.0%
American Indian- and Alaska Native-owned firms, percent definition and source info American Indian- and Alaska Native-owned firms, percent, 2007 1.4% 1.3%
Asian-owned firms, percent definition and source info Asian-owned firms, percent, 2007 13.7% 14.9%
Native Hawaiian and Other Pacific Islander-owned firms, percent definition and source info Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007 0.2% 0.3%
Hispanic-owned firms, percent definition and source info Hispanic-owned firms, percent, 2007 21.0% 16.5%
Women-owned firms, percent definition and source info Women-owned firms, percent, 2007 30.3% 30.3%

Manufacturers shipments definition and source info Manufacturers shipments, 2007 ($1000) 41,805,565 491,372,092
Merchant wholesaler sales definition and source info Merchant wholesaler sales, 2007 ($1000) 49,819,882 598,456,486
Retail sales definition and source info Retail sales, 2007 ($1000) 36,672,803 455,032,270
Retail sales per capita definition and source info Retail sales per capita, 2007 $9,705 $12,561
Accommodation and food services sales definition and source info Accommodation and food services sales, 2007 ($1000) 8,271,789 80,852,787

 

Some of the on air talent, hosts and celebrity radio personalities available for advertising and endorsed ad spots in the market are listed below:

Devon Anjelica
Robert Arthur (radio announcer)
Bill Ballance
Doug Banks
Jillian Barberie
Thom Beck
Brian Beirne
Dick Biondi
Harry Birrell
Irma Blanco
Martin Block
Anthony Dias Blue
Jonathon Brandmeier
Marco Collins
Dave Dameshek
Raechel Donahue
Larry Elder
Larry Finley
Marc Germain
Don Geronimo
John Gilliland
Norman Goldman
Bob Grant (radio host)
Johnny Grant (radio personality)
Toni Grant

Steve Harvey
Jim Hawthorne
Tami Heide
Phil Hendrie
Anthony J. Hilder
Sie Holliday

Michael Jackson (radio commentator)

Tony Kahn
Khloé Kardashian
Skip Kelly
Bob Kevoian

Jim Ladd
Tom Leykis
Sandra Tsing Loh

Larry Mantle
Rich Marotta
Doug McIntyre
Captain Mikey
Gary Miller (sportscaster)
Elliot Mintz
Robert W. Morgan
Patt Morrison

Jack Oakie
Warren Olney IV
Jimmy O’Neill (DJ)
Gary Owens

Frank Pastore
Henry Pollack (broadcaster)
Dennis Prager
Bob Prince
Carl Princi
Joe Pyne

B. Mitchel Reed
José Rizo (disc jockey)
Ric Romero
Laurie Roth

Laura Schlessinger
Ben Shapiro
Siamak Ghahremani
Nikki Sixx
Barry Smolin
Don Steele
Ralph Story
Kathleen Sullivan (journalist)
Karen Summer

Ruth Ashton Taylor
Leo Terrell

Cenk Uygur

Gary Wagner (disc jockey)
Brian Whitman
Dick Whittinghill
Jon Wiener
Marcellus Wiley

Radio Stations to advertise on in Los Angeles:

88.1 FM KKJZ Jazz 23.3 miles Long Beach, CA
88.3 FM KCLU Public Radio 33.8 miles Thousand Oaks, CA
88.5 FM KCSN Adult Alternative 19.1 miles Northridge, CA
88.7 FM KSPC Alternative 37.6 miles Claremont, CA
88.7 FM KISL Public Radio 51.5 miles Avalon, CA
88.9 FM KXLU Variety 8.3 miles Los Angeles, CA
88.9 FM KTLW Religious 54.3 miles Lancaster, CA
88.9 FM KUCI Variety 43.2 miles Irvine, CA
89.1 FM KCRU Public Radio 39.1 miles Oxnard, CA
89.3 FM KPCC News/Talk 20.2 miles Pasadena, CA
89.5 FM KJAI Religious 51.6 miles Ojai, CA
89.9 FM KCRW Public Radio 2.4 miles Santa Monica, CA
90.1 FM KSAK Variety 29.6 miles Walnut, CA
90.1 FM KBPK Adult Contemporary 25.9 miles Buena Park, CA
90.3 FM KMRO Spanish Christian 50.8 miles Camarillo, CA
90.7 FM KPFK News/Talk 20.2 miles Los Angeles, CA
91.1 FM KDSC Classical 51.5 miles Thousand Oaks, CA
91.5 FM KUSC Classical 20.0 miles Los Angeles, CA
92.3 FM KRRL Urban 20.2 miles Los Angeles, CA
92.7 FM KYLA Christian Contemporary 46.5 miles Fountain Valley, CA
92.7 FM KYRA Christian Contemporary 26.6 miles Thousand Oaks, CA
93.1 FM KCBS Adult Hits 20.1 miles Los Angeles, CA
93.5 FM KQAV Classic Rock 54.8 miles Rosamond, CA
93.5 FM KDAY Hip Hop 5.6 miles Redondo Beach, CA
93.5 FM KDEY Hip Hop 46.3 miles Ontario, CA
93.9 FM KXOS Top 40 11.6 miles Los Angeles, CA
94.3 FM KEBN Spanish 34.8 miles Garden Grove, CA
94.3 FM KBUA Spanish 14.7 miles San Fernando, CA
94.7 FM KTWV Adult Contemporary 20.3 miles Los Angeles, CA
95.1 FM KBBY Hot AC 39.1 miles Ventura, CA
95.5 FM KLOS Classic Rock 20.2 miles Los Angeles, CA
95.9 FM KFSH Christian Contemporary 36.9 miles La Mirada, CA
95.9 FM KQEE-LP 12.4 miles North Hollywood, CA
96.3 FM KXOL Spanish Rhythmic 9.9 miles Los Angeles, CA
96.7 FM KLJR Spanish Oldies 41.3 miles Santa Paula, CA
96.7 FM KWIZ Tropical 38.6 miles Santa Ana, CA
97.1 FM KAMP CHR 20.2 miles Los Angeles, CA
97.9 FM KLAX Regional Mexican 11.6 miles East Los Angeles, CA
98.3 FM KRCV Spanish Oldies 32.2 miles West Covina, CA
98.7 FM KYSR Adult Alternative 2.4 miles Los Angeles, CA
99.5 FM KKLA Religious 11.6 miles Los Angeles, CA
100.3 FM KSWD Classic Rock 2.4 miles Los Angeles, CA
101.1 FM KRTH Classic Hits 20.2 miles Los Angeles, CA
101.9 FM KSCA Regional Mexican 20.2 miles Glendale, CA
102.3 FM KJLH Urban AC 6.2 miles Compton, CA
102.7 FM KIIS CHR 20.2 miles Los Angeles, CA
102.9 FM KXLM Regional Mexican 48.4 miles Oxnard, CA
103.1 FM KDLE Regional Mexican 46.4 miles Newport Beach, CA
103.1 FM KDLD Regional Mexican 4.9 miles Santa Monica, CA
103.5 FM KOST Soft Adult Contemporary 20.3 miles Los Angeles, CA
103.7 FM KMLA Regional Mexican 50.9 miles El Rio, CA
103.9 FM KRCD Spanish Oldies 5.5 miles Inglewood, CA
104.3 FM KBIG Adult Contemporary 20.2 miles Los Angeles, CA
104.7 FM KCAQ Rhythmic CHR 40.7 miles Oxnard, CA
105.1 FM KKGO Country 20.2 miles Los Angeles, CA
105.5 FM KBUE Spanish 18.0 miles Long Beach, CA
105.5 FM KVVS CHR 54.3 miles Rosamond, CA
105.9 FM KPWR Urban 20.2 miles Los Angeles, CA
106.3 FM KGMX Hot AC 47.7 miles Lancaster, CA
106.3 FM KALI Ethnic 37.6 miles Santa Ana, CA
106.7 FM KROQ Alternative 10.2 miles Pasadena, CA
107.1 FM KSSE Spanish Hits 21.0 miles Arcadia, CA
107.5 FM KLVE Spanish AC 20.2 miles Los Angeles, CA
107.9 FM KWVE Religious 54.9 miles San Clemente, CA

570 AM KLAC Sports 10.5 miles Los Angeles, CA
590 AM KTIE News/Talk 61.7 miles San Bernardino, CA
610 AM KAVL Sports 44.3 miles Lancaster, CA
640 AM KFI News/Talk 25.2 miles Los Angeles, CA
670 AM KIRN Ethnic 25.2 miles Simi Valley, CA
710 AM KSPN Sports 6.4 miles Los Angeles, CA
740 AM KBRT Religious 50.2 miles Avalon, CA
790 AM KABC News/Talk 4.0 miles Los Angeles, CA
830 AM KLAA Sports 44.9 miles Orange, CA
870 AM KRLA News/Talk 9.3 miles Glendale, CA
900 AM KALI Spanish 25.5 miles West Covina, CA
910 AM KOXR Regional Mexican 45.0 miles Oxnard, CA
910 AM KRAK Sports 60.0 miles Hesperia, CA
930 AM KHJ Regional Mexican 3.2 miles Los Angeles, CA
980 AM KFWB Sports 10.5 miles Los Angeles, CA
1020 AM KTNQ Spanish News/Talk 22.8 miles Los Angeles, CA
1070 AM KNX News 15.7 miles Los Angeles, CA
1110 AM KDIS Kids 21.7 miles Pasadena, CA
1150 AM KEIB News/Talk 22.8 miles Los Angeles, CA
1190 AM KGBN Ethnic 31.0 miles Anaheim, CA
1220 AM KTMZ Spanish Sports 38.0 miles Pomona, CA
1220 AM KHTS Adult Contemporary 26.2 miles Canyon Country, CA
1230 AM KYPA Ethnic 6.6 miles Los Angeles, CA
1240 AM KEZY Spanish Christian 61.3 miles San Bernardino, CA
1260 AM KMZT News/Talk 12.1 miles Beverly Hills, CA
1280 AM KFRN Religious 21.2 miles Long Beach, CA
1300 AM KAZN Ethnic 17.0 miles Pasadena, CA
1330 AM KWKW Spanish Sports 4.9 miles Los Angeles, CA
1350 AM KTDD Sports 61.6 miles San Bernardino, CA
1370 AM KWRM Ethnic 49.8 miles Corona, CA
1380 AM KOSS News/Talk 44.7 miles Lancaster, CA
1390 AM KLTX Spanish Christian 17.4 miles Long Beach, CA
1400 AM KUNX News/Talk 44.2 miles Santa Paula, CA
1430 AM KMRB Ethnic 17.0 miles San Gabriel, CA
1440 AM KFNY News/Talk 58.4 miles Riverside, CA
1450 AM KVEN Sports 50.9 miles Ventura, CA
1460 AM KTYM Gospel 5.5 miles Inglewood, CA
1470 AM KUTY Regional Mexican 45.1 miles Palmdale, CA
1480 AM KVNR Ethnic 35.3 miles Santa Ana, CA
1510 AM KSPA Adult Standards 43.7 miles Ontario, CA
1520 AM KKZZ Talk 43.7 miles Port Hueneme, CA
1540 AM KMPC Ethnic 11.0 miles Los Angeles, CA
1570 AM KPRO Religious 57.1 miles Riverside, CA
1580 AM KBLA Spanish 6.8 miles Santa Monica, CA
1590 AM KVTA Spanish Talk 48.4 miles Ventura, CA
1600 AM KAHZ Ethnic 37.4 miles Pomona, CA
1650 AM KFOX Ethnic

Cheap Advertising rates on National or Local TV and Radio

Cheap TV and Radio ad rates on National and local media outlets. Remnant Advertising with lower costs. Get rates & Media Kits! Schedule your remnant ad buy for radio or TV today! Call 888-449-2526 – Free 30 second radio ad script and production with minimum buy.
Cheap advertising, affordable, cost effective, by any name is a good thing for businesses with limited ad budgets or frugal ad buyers. It have its ups and downs, good and bad points, but here at RAW Media we like to say Cheaper is  always better when buying ad space. It’s all about frequency over time to real audiences. Let us place your remnant campaign on Radio or TV today! Print is also available,  Newspapers, Magazines and websites are often open to remnant buyers. (If they have cash) Call to schedule or to get rates, media kits and audience data. 888-449-2526.

Advertising and marketing with low cost print, buy print advertising cheap in newspapers and magazines at remnant and stand by rates local, national and nationwide. Best prices, lowest rates and cost. call now 888-449-2526

Remnant advertising refers to the advertising space that a media company has been unable to sell.

Depending on the medium, it could be ad space or time. Often it can be bought at a steep discount. Advertising time and space is a perishable commodity. If it is not sold, it is lost, used for a “house ad”, or given away for public service announcements or some other non-revenue producing filler. However, instead of taking a loss for unsold airtime or ad space, media outlets will often take far less than their usual retail fees to unload their remnant space. This means advertisers can buy what is typically expensive media for a great deal less money than normal. Although the space and/or time is sold at a steeply discounted rate, media sellers benefit as well, monetizing inventory that would have otherwise gone to waste.

Remnant ad buys in radio, TV, Print, newspapers, magazines and on websites on the internet – Is advertising space and/or time is preempt-able. Preempt-able rates can cause competition between advertisers when bidding for general market advertising space as well as remnant advertising space. Whoever bids the higher amount with the media company wins the surplus inventory.

Last minute advertising is a means to stretch a company’s advertising budget, it is not the easiest way to operate because it is last minute. Companies must be prepared to act quickly. Have your budget decided, be ready to Bank Wire fast or allow ACH Same day check drafts. See you on the air!

How to advertise on AM Radio – Top 10 Stations & 50 most popular AM and FM Frequencies

AM Radio and FM Radio Advertising deals! Cost to advertise on the top 10 Radio Stations and 50 most popular Am & FM signals – Call 888-449-2526 for Rates, Media kits and Information.
Information and audience data available to advertise on the top 10 billing radio stations in the USA. These radio stations are top billers and very profitable for obvious reasons. To target demographically or geographically – To Geo-Target with your advertising budget, nothing performs like spot market radio. Fast, affordable and almost always profitable. Call today for our media buying and ad agency services. We are a full service agency, we can write the scripts for your 30 and 60 second ad and have it voiced and on the air fast, sometime same day. Call for details. 888-449-2526. See 50 popular radio stations listed below. Remnant rates often available in Radio Station advertising platforms, ask about remnant radio, serious inquiries only, have cash on hand ready to wire if you are interested in remnant – It goes really fast… It’s preempt able inventory. But unsold inventory is regularly sold by our team. AM Radio stations and talk shows work better!

Now you can advertise on the top 10 highest billing and most profitable radio

stations… Call for consulting, tips, advice and media buying services today!

KIIS Los Angeles – $65.9 million –
iHeartMedia – up $4M YOY for 2nd straight year
WTOP Washington DC – $63.5 million – Hubbard
“Z100” WHTZ New York – $51 million – iHeartMedia
880 WCBS New York – $49.2 million – CBS
“104.3 My-FM”KBIG Los Angeles – $42.9 million – iHeartMedia
“106.7 Lite-FM” WLTW New York – $41.5 million – iHeartMedia
1010 WINS New York – $41 million – CBS
660/101.9 WFAN New York – $41 million – CBS
KROQ Los Angeles – $40.5 million – CBS
780 WBBM/105.9 WCFS Chicago – $39.2 million – CBS

Advertising rates and deals on the most popular radio Staions in the USA. (well almost all USA) To plan and place an ad schedule call now! 888-449-2526

1 WABC-AM(New York) Talk Radio ABC Radio
2 MEDIAmazing (Internet-only) Listener Formatted MEDIAmazing
3 WPLJ-FM(New York) CHR/Top 40 ABC Radio
4 RadioMargaritaville(Internet-only) Classic Rock Radio Margaritaville
5 KSFO-AM(San Francisco) Talk Radio ABC Radio
6 KQRS-FM(Minneapolis) Classic Rock ABC Radio
7 WLS-AM(Chicago) News/Talk ABC Radio
8 KGO-AM(San Francisco) News/Talk ABC Radio
9 WBAP-AM(Dallas/Ft.Worth) News/Talk ABC Radio
10 KLOS-FM(Los Angeles) Classic Rock ABC Radio
11 WJZW-FM(Washington, DC) Jazz ABC Radio
12 WRQX-FM(Washington, DC) CHR/Top 40 ABC Radio
13 HardRadio(Internet-only) Album-oriented Rock Internet America
14 Star 98.7/KYSR-FM (Burbank CA) Adult Contemporary CyberAxis
15 The Beat LA/KKBT-FM(LosAngeles) Urban R&B CyberAxis
16 KABC-AM(Los Angeles) TalkRadio ABC Radio
17 3WK Undergroundradio (Internet-only) Alternative Rock 3WK
18 Black Gospel Network (Internet-only) Gospel Oneplace
19 WMAL-AM(Washington DC) News/Talk ABC Radio
20 KXXR-FM(Minneapolis) Rock ABC Radio
21 KBLX-FM(San Francisco) Adult Contemporary GlobalMedia.com
22 WBLS-FM(New York) Urban R&B GlobalMedia.com
23 WPOW-FM(Miami) CHR/Top 40 GlobalMedia.com
24 Mega 92.3/KCMG-FM (Los Angeles) Oldies CyberAxis
25 BluesBoyMusic.com(Internet-only) Blues The Broadcast Web.com
26 CKZZ-FM(Vancouver, BC) CHR/Top 40 GlobalMedia.com
27 WXCD Live(Chicago) Classic Rock ABC Radio
28 KZNZ-FM(Minnesota) Alternative Rock ABC Radio
29 Christian Pirate Radio (Internet-only) Contemporary Christian Christian
30 KSCS-FM(Dallas/Ft. Worth) Country ABC Radio
31 Onda Cero (Internet-only) Spanish Morfeo
32 CKFM-FM(Toronto, Canada) CHR/Top 40 GlobalMedia.com/Standard
33 CJAY-FM(Calgary, Canada) Rock GlobalMedia.com/Standard Radio
34 WSTR-FM(Atlanta) CHR/Top 40 GlobalMedia.com/Jefferson Pilot
35 KIEV-AM(Los Angeles) TalkRadio Oneplace/Salem/Communications
36 WMVP-Live(Chicago) Sports/Talk ABC Radio
37 WPLT-FM(Detroit) Alternative Rock ABC Radio
38 KFI-FM(Los Angeles) News/Talk CyberAxis/Clear Channel
39 CKQB-FM(Ottawa, Canada) Rock GlobalMedia.com/Standard Radio
40 WDRQ-FM(Detroit) CHR/Top 40 ABC Radio
41 CFBR-FM(Edmonton, Alberta) Rock GlobalMedia.com/Standard Radio
42 KMEO-FM(Dallas/Ft.Worth) Oldies ABC Radio
43 WKHX-FM(Atlanta) Country ABC Radio
44 WJR-AM(Detroit) News/Talk ABC Radio
45 3WK Classic Undergroundradio (Internet-only) Classic Rock 3WK
46 WYAY-FM(Atlanta) Country ABC Radio
47 CJFM-FM(Montreal, QC) CHR/Top 40 GlobalMedia.com
48 PLR-Live 1 (Wall Walla, WA) Contemporary Christian
49 jazzmanmusic.com(Internet-only) Jazz The Broadcast Web.com

Advertising costs for radio in Philadelphia PA

Philadelphia, PAAdvertising rates and costs for Philadelphia PA.  Call 888-449-2526. How much does it cost to advertise on the radio in Philadelphia PA? The cost or price to buy ads in any city and on any radio station ranges from $3 CPM to as much as $15 CPM depending on the day-part, show and station audience reach. Demographics and type of advertising message can also affect the prices and cost. For example a direct response campaign with a hard offer may have a different rate than a direct response advertising message with a soft offer or branding message. Additionally, political advertising rates in election windows can be fixed at the lowest rate in that cycle. We independently negotiate every ad buy to insure the most coverage in the DMA for the lowest cost. Also, for DR campaigns we steer our advertising clients towards Talk Radio as Talk Radio listeners are actively engaged in the discussion – Music radio listeners are more passive as music radio is attracting more of a passive listening audience. For a complete proposal and accurate rates, audience data,  radio station ratings and rankings call the radio advertising professionals here at RAW Media. Awarded as one of the best radio ad agency and media buying companies in America! Call 888- 449-2526 for a complete media planning and strategy consultation.

 Video tips for advertising on Philadelphia Pennsylvania:

 

 Demographics for advertising and marketing in Philadelphia PA:

Population

Population estimates, July 1, 2015, (V2015)
NA

Population estimates, July 1, 2014, (V2014)
1,560,297

Population estimates base, April 1, 2010, (V2015)
NA

Population estimates base, April 1, 2010, (V2014)
1,526,006
Population, percent change – April 1, 2010 (estimates base) to July 1, 2015, (V2015)
NA

Population, percent change – April 1, 2010 (estimates base) to July 1, 2014, (V2014)
2.2%

Population, Census, April 1, 2010
1,526,006
Age and Sex

Persons under 5 years, percent, July 1, 2014, (V2014)
7.1%
i
Persons under 5 years, percent, April 1, 2010
6.6%

Persons under 18 years, percent, July 1, 2014, (V2014)
22.2%

Persons under 18 years, percent, April 1, 2010
22.5%

Persons 65 years and over, percent, July 1, 2014, (V2014)
12.5%

Persons 65 years and over, percent, April 1, 2010
12.1%

Female persons, percent, July 1, 2014, (V2014)
52.7%

Female persons, percent, April 1, 2010
52.8%
Race and Hispanic Origin

White alone, percent, July 1, 2014, (V2014) (a)
45.3%

White alone, percent, April 1, 2010 (a)
41.0%

Black or African American alone, percent, July 1, 2014, (V2014) (a)
44.1%
i
Black or African American alone, percent, April 1, 2010 (a)
43.4%

American Indian and Alaska Native alone, percent, July 1, 2014, (V2014) (a)
0.8%

American Indian and Alaska Native alone, percent, April 1, 2010 (a)
0.5%

Asian alone, percent, July 1, 2014, (V2014) (a)
7.2%

Asian alone, percent, April 1, 2010 (a)
6.3%

Native Hawaiian and Other Pacific Islander alone, percent, July 1, 2014, (V2014) (a)
0.1%

Native Hawaiian and Other Pacific Islander alone, percent, April 1, 2010 (a)

Two or More Races, percent, July 1, 2014, (V2014)
2.5%

Two or More Races, percent, April 1, 2010
2.8%

Hispanic or Latino, percent, July 1, 2014, (V2014) (b)
13.6%

Hispanic or Latino, percent, April 1, 2010 (b)
12.3%

White alone, not Hispanic or Latino, percent, July 1, 2014, (V2014)
35.8%

White alone, not Hispanic or Latino, percent, April 1, 2010
36.9%
Population Characteristics
Veterans, 2010-2014
69,602

Foreign born persons, percent, 2010-2014
12.5%
Housing

Housing units, July 1, 2014, (V2014)
670,401
i
Housing units, April 1, 2010
670,171

Owner-occupied housing unit rate, 2010-2014
52.9%

Median value of owner-occupied housing units, 2010-2014
$143,200

Median selected monthly owner costs -with a mortgage, 2010-2014
$1,248

Median selected monthly owner costs -without a mortgage, 2010-2014
$438

Median gross rent, 2010-2014
$915

Building permits, 2014
3,973
Families and Living Arrangements

Households, 2010-2014
580,297

Persons per household, 2010-2014
2.58

Living in same house 1 year ago, percent of persons age 1 year+, 2010-2014
85.8%

Language other than English spoken at home, percent of persons age 5 years+, 2010-2014
21.9%
Education

High school graduate or higher, percent of persons age 25 years+, 2010-2014
81.4%

Bachelor’s degree or higher, percent of persons age 25 years+, 2010-2014
24.5%
Health

With a disability, under age 65 years, percent, 2010-2014
12.1%

Persons without health insurance, under age 65 years, percent
Warning Sign 16.5%
Economy

In civilian labor force, total, percent of population age 16 years+, 2010-2014
59.2%

In civilian labor force, female, percent of population age 16 years+, 2010-2014
56.7%

Total accommodation and food services sales, 2007 ($1,000) (c)
3,051,401

Total health care and social assistance receipts/revenue, 2007 ($1,000) (c)
14,539,824

Total manufacturers shipments, 2007 ($1,000) (c)
18,069,415

Total merchant wholesaler sales, 2007 ($1,000) (c)
11,566,105

Total retail sales, 2007 ($1,000) (c)
11,167,787

Total retail sales per capita, 2007 (c)
$7,299
Transportation

Mean travel time to work (minutes), workers age 16 years+, 2010-2014
32.2
Income and Poverty
i
Median household income (in 2014 dollars), 2010-2014
$37,460

Per capita income in past 12 months (in 2014 dollars), 2010-2014
$22,542

Persons in poverty, percent
Warning Sign 25.8%
BUSINESSES

Total employer establishments, 2013
27,239

Total employment, 2013
582,474

Total annual payroll, 2013
31,026,403

Total employment, percent change, 2012-2013
-2.0%

Total nonemployer establishments, 2013
80,370

All firms, 2007
88,140

Men-owned firms, 2007
48,304

Women-owned firms, 2007
27,983

Minority-owned firms, 2007
33,353

Nonminority-owned firms, 2007
50,416

Veteran-owned firms, 2007
6,620

Nonveteran-owned firms, 2007
76,024
GEOGRAPHY

Population per square mile, 2010
11,379.5

Land area in square miles, 2010
134.10

FIPS Code 42101

Some of the on air talent, hosts and celebrity radio personalities available for advertising and endorsed ad spots in the market are listed below:

Mike Adam (host)
Danny Bonaduce
Bob Brinker
Tony Bruno
Gene Burns
Wally Butterworth
Bill Campbell (sportscaster)
Angelo Cataldi
Couzin Ed
John DeBella
Howard Eskin
Joe Grady
Charlie Greer
Gil Gross
Ben Harvey
Irv Homer
Harry Kalas
Mark Levin
Glen Macnow
Jim McGuinn
Mike Missanelli
Bob Perkins (radio)
Preston & Steve
Joe Pyne
Mike Quick
Ike Reese

Radio advertising cost and Rates in Tampa Bay

radio advertising in Tampa Bay FL

How much does it cost to advertise on the radio in Tampa Bay FL? The cost or price to buy ads in any city and on any radio station ranges from $3 CPM to as much as $15 CPM depending on the day-part, show and station audience reach. Demographics and type of advertising message can also affect the prices and cost. For example a direct response campaign with a hard offer may have a different rate than a direct response advertising message with a soft offer or branding message. Additionally, political advertising rates in election windows can be  fixed at the lowest rate in that cycle. We independently negotiate every ad buy to insure the most coverage in the DMA for the lowest cost. Also, for DR campaigns we steer our advertising clients towards Talk Radio as Talk Radio listeners are actively engaged in the discussion – Music radio listeners are more passive as music radio is attracting more of a passive listening audience. For a complete proposal and accurate rates, audience data, radio station ratings and rankings call the radio advertising professionals here at RAW Media. Awarded as one of the best radio ad agency and media buying companies in America! Call 888-449-2526 for a complete media planning and strategy consultation.

 

 

Demographic Data for advertising in Tampa Bay Florida:
Population definition and source info Population, 2014 estimate 358,699 19,893,297
Population definition and source info Population, 2010 (April 1) estimates base 335,715 18,804,623
Population, percent change – April 1, 2010 to July 1 definition and source info Population, percent change – April 1, 2010 to July 1, 2014 6.8% 5.8%
Population definition and source info Population, 2010 335,709 18,801,310
Persons under 5 years, percent definition and source info Persons under 5 years, percent, 2010 6.4% 5.7%
Persons under 18 years, percent definition and source info Persons under 18 years, percent, 2010 22.6% 21.3%
Persons 65 years and over, percent definition and source info Persons 65 years and over, percent, 2010 11.0% 17.3%
Female persons, percent definition and source info Female persons, percent, 2010 51.1% 51.1%

White alone, percent definition and source info White alone, percent, 2010 (a) 62.9% 75.0%
Black or African American alone, percent definition and source info Black or African American alone, percent, 2010 (a) 26.2% 16.0%
American Indian and Alaska Native alone, percent definition and source info American Indian and Alaska Native alone, percent, 2010 (a) 0.4% 0.4%
Asian alone, percent definition and source info Asian alone, percent, 2010 (a) 3.4% 2.4%
Native Hawaiian and Other Pacific Islander alone, percent definition and source info Native Hawaiian and Other Pacific Islander alone, percent, 2010 (a) 0.1% 0.1%
Two or More Races, percent definition and source info Two or More Races, percent, 2010 3.2% 2.5%
Hispanic or Latino, percent definition and source info Hispanic or Latino, percent, 2010 (b) 23.1% 22.5%
White alone, not Hispanic or Latino, percent definition and source info White alone, not Hispanic or Latino, percent, 2010 46.3% 57.9%

Living in same house 1 year & over, percent definition and source info Living in same house 1 year & over, percent, 2009-2013 78.1% 83.7%
Foreign born persons, percent definition and source info Foreign born persons, percent, 2009-2013 15.6% 19.4%
Language other than English spoken at home, pct age 5+ definition and source info Language other than English spoken at home, pct age 5+, 2009-2013 25.3% 27.4%
High school graduate or higher, percent of persons age 25+ definition and source info High school graduate or higher, percent of persons age 25+, 2009-2013 85.9% 86.1%
Bachelor Bachelor’s degree or higher, percent of persons age 25+, 2009-2013 33.1% 26.4%
Veterans definition and source info Veterans, 2009-2013 22,398 1,569,406
Mean travel time to work (minutes), workers age 16+ definition and source info Mean travel time to work (minutes), workers age 16+, 2009-2013 22.6 25.9

Housing units definition and source info Housing units, 2010 157,130 8,989,580
Homeownership rate definition and source info Homeownership rate, 2009-2013 50.9% 67.1%
Housing units in multi-unit structures, percent definition and source info Housing units in multi-unit structures, percent, 2009-2013 37.7% 30.1%
Median value of owner-occupied housing units definition and source info Median value of owner-occupied housing units, 2009-2013 $162,800 $160,200
Households definition and source info Households, 2009-2013 138,589 7,158,980
Persons per household definition and source info Persons per household, 2009-2013 2.40 2.61
Per capita money income in past 12 months (2013 dollars) definition and source info Per capita money income in past 12 months (2013 dollars), 2009-2013 $29,009 $26,236
Median household income definition and source info Median household income, 2009-2013 $43,242 $46,956
Persons below poverty level, percent definition and source info Persons below poverty level, percent, 2009-2013 21.4% 16.3%
Business QuickFacts Tampa Florida
Total number of firms definition and source info Total number of firms, 2007 38,665 2,009,589
Black-owned firms, percent definition and source info Black-owned firms, percent, 2007 11.3% 9.0%
American Indian- and Alaska Native-owned firms, percent definition and source info American Indian- and Alaska Native-owned firms, percent, 2007 S 0.5%
Asian-owned firms, percent definition and source info Asian-owned firms, percent, 2007 4.0% 3.2%
Native Hawaiian and Other Pacific Islander-owned firms, percent definition and source info Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007 S 0.1%
Hispanic-owned firms, percent definition and source info Hispanic-owned firms, percent, 2007 20.6% 22.4%
Women-owned firms, percent definition and source info Women-owned firms, percent, 2007 27.9% 28.9%

Manufacturers shipments definition and source info Manufacturers shipments, 2007 ($1000) 2,836,469 104,832,907
Merchant wholesaler sales definition and source info Merchant wholesaler sales, 2007 ($1000) 6,460,543 221,641,518
Retail sales definition and source info Retail sales, 2007 ($1000) 6,572,083 262,341,127
Retail sales per capita definition and source info Retail sales per capita, 2007 $19,627 $14,353
Accommodation and food services sales definition and source info Accommodation and food services sales, 2007 ($1000) 1,376,201 41,922,059
Some of the on air talent, hosts and celebrity radio personalities available for advertising and endorsed ad spots in the market are listed below:
Mike Gallagher
A blend of timely political commentary, compelling talk and terrific discussions on social issues and lifestyle topics.
PHIL’S GANG is the brainchild of businessman and talk show host Phil Grande. PHILSGANG.com is an internet company that provides stock market investing education information in financial markets. PHILSGANG.com members are taught with core essential strategies when it comes to investing by using stock charts. PHILSGANG.com was founded by Marta & Phil Grande in 1999, in Venice, Florida. PHILSGANG.com & Phil’s Gang Radio Show were created to raise money for the purpose of helping children who have cancer. PHILSGANG.com members are encouraged to make contributions to St. Jude Children’s Research Hospital & to Camp Boggy Creek.

Captain Matt Bruce is a conservative, independent American voice for freedom emanating from the Tampa Bay area. A veteran soldier and fire-fighter, the Captain approaches news and events both nationally and locally as an American first – period. Democrats, Republicans and Independents are all welcome to join the conversation – because it’s all about the “we” and not the “me”

6:00 AM – 9:00 AM
Bill Bennett
A fast-paced, eye-opening morning show featuring intelligent conversation with top guests from the worlds of politics, media, sports and entertainment.

11:00 AM – 12:00 PM
Best Stocks Now

Bill Gunderson provides listeners with financial guidance that is both experienced and accomplished. As stock market volatility rises to all time high, the need for value and safety rises as well. Gunderson navigates this turbulent environment, seeking out dividends, capital appreciation, performance, and returns

 

Dennis Prager is one of the brightest and most compassionate hosts on the radio. His Brooklyn roots go back to Brooklyn Yeshiva of Flatbush. He migrated to Columbia University and later founded Prager University. He speaks Russian and Hebrew and his new book about American Values “Still the Best Hope” is a New York Times Bestseller.

 

The Michael Medved Show is America’s #1 Show on Pop Culture and Politics. Giving you insightful columns and commentary, videos, movie reviews, and more.

Hugh Hewitt, A broadcast pro who has informed and entertained on radio and television for over a decade.

The Dave Perkins Show, In radio 35 years (including three years hosting morning drive in Cleveland and six as Creative Services Director at Salem’s three station group in Houston), he’s currently one of the news anchors at Glenn Beck’s Blaze Radio Network coast to coast. He loves radio broadcasting, he’s a huge fan of the Founders and an amateur student of history and human nature. Lord Acton said power tends to corrupt and absolute power corrupts absolutely. Dave adds, “power attracts the already corrupt”, and that government is the least efficient and most corrupt means of doing ANYTHING — even the very few things that it alone can and should do. This show won’t be appearing on PBS anytime soon.

Daily Defense Hour with Mark Walters, Armed American Radio is wildly popular in today’s political environment and the program makes no apologies for proudly proclaiming the American birthright to keep and bear arms. The second amendment is not open for debate on Armed American Radio. Mark and his guests discuss the politics of guns and the things important to gun owners as the nation’s second amendment protections face continuous threats from the administration, well funded anti-gun groups and the mainstream media.

The Eric Metaxas Show with Eric Metaxas, Author, Lecturer-at-Large, King’s College, NYC

Radio advertising cost and deals in Minneapolis

Minneapolis, MNYou can get advertising rates and costs for Minneapolis here. Call 888-449-2526. How much does it cost to advertise on the radio in Minneapolis MN? The cost or price to buy ads in any city and on any radio station ranges from $3 CPM to as much as $15 CPM depending on the day-part, show and station audience reach. Demographics and type of advertising message can also affect the prices and cost. For example a direct response campaign with a hard offer may have a different rate than a direct response advertising message with a soft offer or branding message. Additionally, political advertising rates in election windows can be fixed at the lowest rate in that cycle. We independently negotiate every ad buy to insure the most coverage in the DMA for the lowest cost. Also, for DR campaigns we steer our advertising clients towards Talk Radio as Talk Radio listeners are actively engaged in the discussion – Music radio listeners are more passive as music radio is attracting more of a passive listening audience. For a complete proposal and accurate rates, audience data, radio station ratings and rankings call the radio advertising professionals here at RAW Media. Awarded as one of the best radio ad agency and media buying companies in America! Call 888- 449-2526 for a complete media planning and strategy consultation.

Video tips for advertising and Marketing in Minneapolis:

 

Demographics for Marketing and Advertising in Minneapolis MN:

Population

Population estimates base, April 1, 2010, (V2014)
382,599

Population, percent change – April 1, 2010 (estimates base) to July 1, 2014, (V2014)
6.4%

Population, Census, April 1, 2010
382,578
Age and Sex

Persons under 5 years, percent, July 1, 2014, (V2014)

Persons under 5 years, percent, April 1, 2010
6.9%

Persons under 18 years, percent, July 1, 2014, (V2014)

Persons under 18 years, percent, April 1, 2010
20.2%

Persons 65 years and over, percent, July 1, 2014, (V2014)

Persons 65 years and over, percent, April 1, 2010
8.0%

Female persons, percent, July 1, 2014, (V2014)

Female persons, percent, April 1, 2010
49.7%
Race and Hispanic Origin

White alone, percent, July 1, 2014, (V2014) (a)

White alone, percent, April 1, 2010 (a)
63.8%

Black or African American alone, percent, July 1, 2014, (V2014) (a)

Black or African American alone, percent, April 1, 2010 (a)
18.6%

American Indian and Alaska Native alone, percent, July 1, 2014, (V2014) (a)

American Indian and Alaska Native alone, percent, April 1, 2010 (a)
2.0%

Asian alone, percent, July 1, 2014, (V2014) (a)

Asian alone, percent, April 1, 2010 (a)
5.6%

Native Hawaiian and Other Pacific Islander alone, percent, July 1, 2014, (V2014) (a)

Native Hawaiian and Other Pacific Islander alone, percent, April 1, 2010 (a)

Two or More Races, percent, July 1, 2014, (V2014)

Two or More Races, percent, April 1, 2010
4.4%

Hispanic or Latino, percent, July 1, 2014, (V2014) (b)

Hispanic or Latino, percent, April 1, 2010 (b)
10.5%

White alone, not Hispanic or Latino, percent, July 1, 2014, (V2014)

White alone, not Hispanic or Latino, percent, April 1, 2010
60.3%
Population Characteristics

Veterans, 2010-2014
16,731

Foreign born persons, percent, 2010-2014
15.1%
Housing

Housing units, July 1, 2014, (V2014)

Housing units, April 1, 2010
178,287

Owner-occupied housing unit rate, 2010-2014
48.6%

Median value of owner-occupied housing units, 2010-2014
$205,200

Median selected monthly owner costs -with a mortgage, 2010-2014
$1,634

Median selected monthly owner costs -without a mortgage, 2010-2014
$590

Median gross rent, 2010-2014
$854

Building permits, 2014

Families and Living Arrangements

Households, 2010-2014
166,824

Persons per household, 2010-2014
2.26

Living in same house 1 year ago, percent of persons age 1 year+, 2010-2014
75.0%

Language other than English spoken at home, percent of persons age 5 years+, 2010-2014
20.4%
Education

High school graduate or higher, percent of persons age 25 years+, 2010-2014
89.0%

Bachelor’s degree or higher, percent of persons age 25 years+, 2010-2014
47.0%
Health

With a disability, under age 65 years, percent, 2010-2014
8.4%

Persons without health insurance, under age 65 years, percent
Warning Sign 12.6%
Economy

In civilian labor force, total, percent of population age 16 years+, 2010-2014
73.3%

In civilian labor force, female, percent of population age 16 years+, 2010-2014
70.4%

Total accommodation and food services sales, 2007 ($1,000) (c)
1,333,466

Total health care and social assistance receipts/revenue, 2007 ($1,000) (c)
5,775,500

Total manufacturers shipments, 2007 ($1,000) (c)
4,107,488

Total merchant wholesaler sales, 2007 ($1,000) (c)
5,518,606

Total retail sales, 2007 ($1,000) (c)
3,867,032

Total retail sales per capita, 2007 (c)
$10,207
Transportation

Mean travel time to work (minutes), workers age 16 years+, 2010-2014
22.6
Income and Poverty

Median household income (in 2014 dollars), 2010-2014
$50,767

Per capita income in past 12 months (in 2014 dollars), 2010-2014
$32,232

Persons in poverty, percent
Warning Sign 22.6%
BUSINESSES

Total employer establishments, 2013

Total employment, 2013

Total annual payroll, 2013

Total employment, percent change, 2012-2013

Total nonemployer establishments, 2013

All firms, 2007
39,271

Men-owned firms, 2007
19,655

Women-owned firms, 2007
12,615

Minority-owned firms, 2007
5,915

Nonminority-owned firms, 2007
30,648

Veteran-owned firms, 2007
2,558

Nonveteran-owned firms, 2007
33,572
GEOGRAPHY

Population per square mile, 2010
7,088.3

Land area in square miles, 2010
53.97

Some of the on air talent, hosts and celebrity radio personalities available for advertising and endorsed ad spots in the market are listed below:
Dan Barreiro
Tom Barnard
Steve Cannon (radio)
Jeff Dubay
Chad Hartman
Sid Hartman
Phil Hendrie
Leigh Kamman
Mesa Kincaid
Jason Lewis (radio host)
James Lileks
Mark Naftalin
Ian Punnett
Don Shelby
Butch Stearns
Michele Tafoya
Jesse Ventura

Radio advertising and remnant deals in Orlando Florida

radio advertising in Orlando FL

You can get advertising help, rates, costs and prices for Florida here at 888-449-2526. How much does it cost to advertise on the radio in Orlando FL? The cost or price to buy ads in any city and on any radio station ranges from $3 CPM to as much as $15 CPM depending on the day-part, show and station audience reach. Demographics and type of advertising message can also affect the prices and cost. For example a direct response campaign with a hard offer may have a different rate than a direct response advertising message with a soft offer or branding message. Additionally, political advertising rates in election windows can be fixed at the lowest rate in that cycle. We independently negotiate every ad buy to insure the most coverage in the DMA for the lowest cost. Also, for DR campaigns we steer our advertising clients towards Talk Radio as Talk Radio listeners are actively engaged in the discussion – Music radio listeners are more passive as music radio is attracting more of a passive listening audience. For a complete proposal and accurate rates, audience data, radio station ratings and rankings call the radio advertising professionals here at RAW Media. Awarded as one of the best radio ad agency and media buying companies in America! Call 888-449-2526 for a complete media planning and strategy consultation.

Demographic data for advertising and marketing in Orlando Florida area:

People – Orlando Florida
Population definition and source info Population, 2014 estimate 262,372 19,893,297
Population definition and source info Population, 2010 (April 1) estimates base 238,834 18,804,623
Population, percent change – April 1, 2010 to July 1 definition and source info Population, percent change – April 1, 2010 to July 1, 2014 9.9% 5.8%
Population definition and source info Population, 2010 238,300 18,801,310
Persons under 5 years, percent definition and source info Persons under 5 years, percent, 2010 7.1% 5.7%
Persons under 18 years, percent definition and source info Persons under 18 years, percent, 2010 21.9% 21.3%
Persons 65 years and over, percent definition and source info Persons 65 years and over, percent, 2010 9.4% 17.3%
Female persons, percent definition and source info Female persons, percent, 2010 51.4% 51.1%

White alone, percent definition and source info White alone, percent, 2010 (a) 57.6% 75.0%
Black or African American alone, percent definition and source info Black or African American alone, percent, 2010 (a) 28.1% 16.0%
American Indian and Alaska Native alone, percent definition and source info American Indian and Alaska Native alone, percent, 2010 (a) 0.4% 0.4%
Asian alone, percent definition and source info Asian alone, percent, 2010 (a) 3.8% 2.4%
Native Hawaiian and Other Pacific Islander alone, percent definition and source info Native Hawaiian and Other Pacific Islander alone, percent, 2010 (a) 0.1% 0.1%
Two or More Races, percent definition and source info Two or More Races, percent, 2010 3.4% 2.5%
Hispanic or Latino, percent definition and source info Hispanic or Latino, percent, 2010 (b) 25.4% 22.5%
White alone, not Hispanic or Latino, percent definition and source info White alone, not Hispanic or Latino, percent, 2010 41.3% 57.9%

Living in same house 1 year & over, percent definition and source info Living in same house 1 year & over, percent, 2009-2013 71.8% 83.7%
Foreign born persons, percent definition and source info Foreign born persons, percent, 2009-2013 18.2% 19.4%
Language other than English spoken at home, pct age 5+ definition and source info Language other than English spoken at home, pct age 5+, 2009-2013 32.5% 27.4%
High school graduate or higher, percent of persons age 25+ definition and source info High school graduate or higher, percent of persons age 25+, 2009-2013 88.4% 86.1%
Bachelor Bachelor’s degree or higher, percent of persons age 25+, 2009-2013 32.9% 26.4%
Veterans definition and source info Veterans, 2009-2013 12,654 1,569,406
Mean travel time to work (minutes), workers age 16+ definition and source info Mean travel time to work (minutes), workers age 16+, 2009-2013 24.6 25.9

Housing units definition and source info Housing units, 2010 121,254 8,989,580
Homeownership rate definition and source info Homeownership rate, 2009-2013 39.0% 67.1%
Housing units in multi-unit structures, percent definition and source info Housing units in multi-unit structures, percent, 2009-2013 56.9% 30.1%
Median value of owner-occupied housing units definition and source info Median value of owner-occupied housing units, 2009-2013 $165,800 $160,200
Households definition and source info Households, 2009-2013 100,883 7,158,980
Persons per household definition and source info Persons per household, 2009-2013 2.39 2.61
Per capita money income in past 12 months (2013 dollars) definition and source info Per capita money income in past 12 months (2013 dollars), 2009-2013 $25,805 $26,236
Median household income definition and source info Median household income, 2009-2013 $42,147 $46,956
Persons below poverty level, percent definition and source info Persons below poverty level, percent, 2009-2013 19.2% 16.3%
Business – Orlando Florida
Total number of firms definition and source info Total number of firms, 2007 30,564 2,009,589
Black-owned firms, percent definition and source info Black-owned firms, percent, 2007 12.1% 9.0%
American Indian- and Alaska Native-owned firms, percent definition and source info American Indian- and Alaska Native-owned firms, percent, 2007 S 0.5%
Asian-owned firms, percent definition and source info Asian-owned firms, percent, 2007 5.0% 3.2%
Native Hawaiian and Other Pacific Islander-owned firms, percent definition and source info Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007 0.2% 0.1%
Hispanic-owned firms, percent definition and source info Hispanic-owned firms, percent, 2007 18.6% 22.4%
Women-owned firms, percent definition and source info Women-owned firms, percent, 2007 28.6% 28.9%

Manufacturers shipments definition and source info Manufacturers shipments, 2007 ($1000) 5,742,117 104,832,907
Merchant wholesaler sales definition and source info Merchant wholesaler sales, 2007 ($1000) 5,439,593 221,641,518
Retail sales definition and source info Retail sales, 2007 ($1000) 7,481,230 262,341,127
Retail sales per capita definition and source info Retail sales per capita, 2007 $32,493 $14,353
Accommodation and food services sales definition and source info Accommodation and food services sales, 2007 ($1000) 1,514,522 41,922,059
Geography QuickFacts Orlando Florida
Land area in square miles definition and source info Land area in square miles, 2010 102.40 53,624.76

Some of the on air talent, hosts and celebrity radio personalities available for advertising and endorsed ad spots in the market are listed below:

Democracy Now!
Tune into this national, daily, independent, award-winning news program covering public affairs, elections, and the war.

The Stephanie Miller Show
Nationally-syndicated talk show host is a rising star in progressive radio. In a little over six months, her fresh and funny morning show is on dozens of affiliates, including major markets like Los Angeles, Boston, and Washington, D.C.

The Thom Hartmann Program
The host’s progressive approach uncovers corporate lies, rampant confusion in the offices of our politicians, and exposes the “con” in conservative. He takes on pop culture, enthusiastically promotes democracy, and helps listeners make sense of the…

Counterspin
The show provides a critical examination of the major stories every week, and exposes what the mainstream media might have missed in their own coverage. The program exposes and highlights biased and inaccurate news; censored stories; sexism, racism…

Norman Goldman
The Norman Goldman Show, where justice is served. It’s not left or right. It’s right or wrong.

The Young Turks
The first nationwide liberal talk show and first live, daily internet TV show, is a funny, smart, irreverent and entertaining look at politics, sex, news, pop culture, current affairs and personal stories.

Nicole Sandler Show
WINZ/Miami hired Nicole Sandler in July of 2007 to produce The Jim DeFede Show. A year later, Nicole Sandler was promoted to the host’s chair. Upon leaving WINZ, Nicole Sandler launched her blog and podcast at RadioOrNot.com, where she continues to…

Head On with Bob Kincaid
Bob Kincaid masterful knowledge of all things worldly, offers listeners and callers alike the dialogue everyone craves to face the issues Head-On!

The David Pakman Show
The David Pakman Show (TDPS), originally Midweek Politics with David Pakman, is a multiplatform politics and news talk show airing on radio, television, and the internet, hosted by David Pakman, currently airing on a combination of commercial and…

Keepin’ It Real
Rev. Sharpton also hosts a nationally syndicated radio show “Keepin it Real.” The Reverend brings his powerful voice to radio and getting answers to real questions with his entertaining new daily talk program.

The Ed Schultz Show
Our host goes toe-to-toe with conservatives while injecting common sense, intelligence, and humor. He energizes the debate with razor-sharp views on life, politics, and people in America.

The Rachel Maddow Show
The Rachel Maddow Show is a smart look at politics, pop culture, and all the day’s top stories. It’s mind over chatter! Maddow is a political commentator for MSNBC and the Air America Radio network. This podcast brings you the audio from each night’s…

The Mike Malloy Show
If you’re looking for something really unique to listen to, allow us to introduce u to our host. He is a traditional Democrat working to return the Democratic Party to its historic liberal roots.For nearly 20 years, he has been making talk radio like…

Ring Of Fire
Each week, our hosts deliver the message of what’s right and what’s fair in a fiery, straight-forward way that cannot be ignored. They pledge to expose corporate America and follow the money trails wherever they lead, including (and especially) the…

The Alan Colmes Show
Offering a bold take on the news of the day, with guests ranging from prominent political figures to the biggest names in entertainment and pop culture, Alan welcomes any and all opinion, any and all of the time.

Leid Stories with Utrice Leid
Utrice Leid discusses stories and ideas that affect us all.

Free Speech Radio News
This is the only daily half-hour progressive radio newscast in the U.S. It supports peace and social justice and emphasizes decentralized production, and the collective input of Pacifica stations, affiliates and other community media.

Best of the Left – The best of progressive and liberal talk
This podcast is a beautifully executed compilation combining the absolute best in left-leaning political news, commentary and occasional comedy with great music to pull it all together. In each edition I choose a political theme and deliver a variety…

The Zero Hour with RJ Eskow
United States

Culture Freedom Radio Network
The Best In Conscious Talk Radio

Freethought Radio
This is radio for the rest of us! It features slightly irreverent views, news, music and interviews!

The Inside Scoop
Mark Levine is an alternative to Rush Limbaugh, Sean Hannity, and the other right-wing clones. Call it moderate, alternative, or progressive talk radio, but Mark gives his own unique inside-the-beltway perspective that is beyond either conservative or…

State of Belief
State of Belief is based on the proposition that religion has a positive and healing role to play in the life of the nation. The show explains and explores that role by illustrating the vast diversity of beliefs in America – the most religiously…

The Guy James Show
The Guy James Show is working hard to undo the years of deceitful machinations of the Bush Administration by reviving the dying art of using facts to form opinions.

KPFA – Against the Grain
In-depth analysis and commentary on a variety of matters — political, economic, social, and cultural — important to progressive and radical thinking and activism. Hosts: Sasha Lilley and C.S. Soong. For more details, visit againstthegrain.org.
MORE
Stations

WBAI
Positive Mind

Progressive Voices
The Thom Hartmann Program

Progressive Radio Network
Leid Stories with Utrice Leid

KPFK
Radio powered by the people

KBOO Community Radio
Community Radio

KTNF
The Progressive Voice of Minnesota

KPFA
Music of the World

WCPT
The Thom Hartmann Program

The Head On Radio Network
America’s Liberal Voice

Talk 1260
The Thom Hartmann Program

Progressive Talk 1400
The Thom Hartmann Program

Thom Hartmann Radio Program
Renaissance Thinking About the Issues of Our Day

Indiana Talks
The Thom Hartmann Program

For Your Information Nation Network
The Thom Hartmann Program

KPTR
Progressive Talk

WPVM-LP
People’s Pharmacy

FRSC
Liberating the Airwaves since 1995

detour TALK
Don’t Hate The Media, Become The Media

KZFR
Facets of Jazz

Radio Monterey
Progressive Talk
Listen to KKRP AM 1610
KKRP AM 1610

Inner Light Radio
The healing frequency

The Mic 92.1
Madison’s Progressive Talk

KRFP
Alternative Radio

Radio Phoenix
Talk.Sing.Connect
Listen to The Mark Levin Show
The Mark Levin Show

The Peter Schiff Show
The iconoclastic economist, author, and visionary investor, will host a caller-driven program that combines his unique outlook on economic and political developments with humor and practical advice on personal finance.

The World & Everything in It
Hosted by Nick Eicher and Joseph Slife, The World and Everything in It is an engaging, week-in-review radio news magazine that airs weekends on stations nationwide and features reports, interviews, and analysis from WORLD’s editorial team. Send…

Michael Berry
Michael describes his show as a “controversial discussion of issues ranging from politics to pop culture.”

The Rush Limbaugh Show
Rush is known as the media pundit who reshaped the political landscape.

Let My People Think
“Let My People Think” is a 30-minute radio program that powerfully mixes biblical teaching and Christian apologetics. The program seeks to explore issues such as life’s meaning, the credibility of the Christian message and the Bible, the weakness of…

The Dennis Miller Show
With his quick wit, humorous banter and classic rants, he is bound to create a great buzz on talk radio.

The Chad Benson Show
Chad Benson doesn’t look or sound like a typical talk radio host. And that’s a GREAT thing. Conversational, informative, irreverent and very FUNNY. Chad’s take on the issues offers a refreshing sound that gives you the hard news and opinion that you…

The Big One
Bill’s show offers off-the-wall commentary, free (and unsolicited) legal advice, topical information, and local, national and world news and opinion. And you never know who will show up – it could be anyone from a local or state politico, to a…

The Jerry Bader Show
Jerry discusses topics and stories (many you won’t get anywhere else) from a conservative perspective. From politics to pop-culture, he will talk about it here. If you care about issues that concern your corner of the world, then tune in to Jerry’s…

Jay Sekulow Live!
Jay Sekulow Live is the daily radio outreach of the American Center for Law and Justice. This live call-in program airs on over 500 stations nationwide, and focuses on the protection of constitutional freedoms in America. The program includes updates…

The Legal Alert
This is the radio voice of the Christian Law Association. This 90 second informative program, aired on over 1,100 radio outlets around the world, covers legal issues impacting religious freedom in America.

The Dana Show
Dana Loesch hosts her award-winning, #1 rated, daily program from flagship station KFTK-FM, St. Louis and is also featured on stations around the country, including WIBC-FM, Indianapolis. Dana’s original brand of young, punk-rock, conservative…

Kuhner Report
Jeffrey T. Kuhner is the host of the “Kuhner Report,” a daily political talk show on WRKO 680-AM from 11:00 AM-Noon (EST). His official motto is “The Last Honest Man in Washington.” He is also known as “Liberalism’s Worst Nightmare.”

The Herman Cain Show
Herman Cain offers listeners an innovative, entertaining and informative 2-hour live talk show with listener call-in participation bringing the headlines to the bottom line of business and politics. The show is designed to inform the audience of the…

Bill Bennett’s Morning In America
William J. Bennett is one of America’s most important, influential and respected voices on cultural, political, and education issues. Although he is a well-known Republican, Dr. Bennett often has crossed party lines in order to pursue important common…

The Lars Larson Show
I believe that the only way to improve our community, state, and nation is through honest (and at times brutally honest) discussion. Sometimes that means people (including myself) will be made uncomfortable as ideas are challenged. But it’s worth it!…

Laura Ingraham Show
Irreverent, fast-paced, witty, and substantive, Laura Ingraham takes listeners on a wild ride through the colliding worlds of politics, the news media, and Hollywood.

The Mike Gallagher Show
Mike’s blend of timely political commentary, compelling talk topics featuring terrific social issues and lifestyle discussions, and his warm-hearted perspective as a husband and father of four children, has catapulted his show into the fastest-growing…

The Savage Nation
An independent-minded individualist, Michael fits no stereotype. He attacks big government and liberal media bias, but champions the environment and animal rights.

Mark Belling
The show has dominated radio ratings for more than eleven years. It’s is a diverse mix of politics, culture, entertainment and lifestyle and is presented in an intelligent and entertaining format.

The Glenn Beck Program
Compelling, unique, and multifaceted, Glenn talks about the day’s events with passion, humor and sarcasm. He astonishes even those closest to him with his on-air frankness. He expounds on spirituality, family values, and politics.

The Hugh Hewitt Show
Hugh Hewitt is one of the nation’s leading bloggers and a genuine media revolutionary. He brings that expertise, his wit and what The New Yorker magazine calls his “amiable but relentless manner” to his nationally syndicated show each day.

The Dennis Prager Show
Everything in life – from politics to religion to relationships – is grist for Dennis’ mill. If it’s interesting, if it affects your life, then Dennis will be talking about it – with passion, humor, insight and wisdom.

Brian Kilmeade & Friends
Brian Kilmeade from FOX & Friends

 

 

Radio advertising cost and rates in San Francisco – Bay Area

San Francisco, CAWe are happy to help you with advertising rates, costs, prices and media buys here – call 888-449-2526. How much does it cost to advertise on the radio in San Francisco and the Bay Area? The cost or price to buy ads in any city and on any radio station ranges from $3 CPM to as much as $15 CPM depending on the day-part, show and station audience reach. Demographics and type of advertising message can also affect the prices and cost. For example a direct response campaign with a hard offer may have a different rate than a direct response advertising message with a soft offer or branding message. Additionally, political advertising rates in election windows can be fixed at the lowest rate in that cycle. We independently negotiate every ad buy to insure the most coverage in the DMA for the lowest cost. Also, for DR campaigns we steer our advertising clients towards Talk Radio as Talk Radio listeners are actively engaged in the discussion – Music radio listeners are more passive as music radio is attracting more of a passive listening audience. For a complete proposal and accurate rates, audience data, radio station ratings and rankings call the radio advertising professionals here at RAW Media. Awarded as one of the best radio ad agency and media buying companies in America! Call 888-449-2526 for a complete media planning and strategy consultation.

Video tips for advertising and marketing in San Francisco CA:

 

Demographics for advertising and marketing in San Francisco CA:

Population

Population estimates, July 1, 2014, (V2014)
852,469

Population estimates base, April 1, 2010, (V2015)
NA

Population estimates base, April 1, 2010, (V2014)
805,195

Population, percent change – April 1, 2010 (estimates base) to July 1, 2015, (V2015)
NA

Population, percent change – April 1, 2010 (estimates base) to July 1, 2014, (V2014)
5.9%

Population, Census, April 1, 2010
805,235
Age and Sex

Persons under 5 years, percent, July 1, 2014, (V2014)

Persons under 5 years, percent, April 1, 2010
4.4%

Persons under 18 years, percent, July 1, 2014, (V2014)

Persons under 18 years, percent, April 1, 2010
13.4%

Persons 65 years and over, percent, July 1, 2014, (V2014)

Persons 65 years and over, percent, April 1, 2010
13.6% i
Female persons, percent, July 1, 2014, (V2014)

Female persons, percent, April 1, 2010
49.3%
Race and Hispanic Origin

White alone, percent, July 1, 2014, (V2014) (a)

White alone, percent, April 1, 2010 (a)
48.5%

Black or African American alone, percent, July 1, 2014, (V2014) (a)

Black or African American alone, percent, April 1, 2010 (a)
6.1%

American Indian and Alaska Native alone, percent, July 1, 2014, (V2014) (a)

American Indian and Alaska Native alone, percent, April 1, 2010 (a)
0.5%

Asian alone, percent, July 1, 2014, (V2014) (a)

Asian alone, percent, April 1, 2010 (a)
33.3%

Native Hawaiian and Other Pacific Islander alone, percent, July 1, 2014, (V2014) (a)

Native Hawaiian and Other Pacific Islander alone, percent, April 1, 2010 (a)
0.4%

Two or More Races, percent, July 1, 2014, (V2014)

Two or More Races, percent, April 1, 2010
4.7%

Hipanic or Latino, percent, July 1, 2014, (V2014) (b)

Hispanic or Latino, percent, April 1, 2010 (b)
15.1%

White alone, not Hispanic or Latino, percent, July 1, 2014, (V2014)
White alone, not Hispanic or Latino, percent, April 1, 2010
41.9%
Population Characteristics

Veterans, 2010-2014
28,505
i
Foreign born persons, percent, 2010-2014
35.5%
Housing

Housing units, July 1, 2014, (V2014)

Housing units, April 1, 2010
376,942

Owner-occupied housing unit rate, 2010-2014
36.6%

Median value of owner-occupied housing units, 2010-2014
$765,700

Median selected monthly owner costs -with a mortgage, 2010-2014
$3,206

Median selected monthly owner costs -without a mortgage, 2010-2014
$558

Median gross rent, 2010-2014
$1,533

Building permits, 2014

Families and Living Arrangements

Households, 2010-2014
348,832

Persons per household, 2010-2014
2.32

Living in same house 1 year ago, percent of persons age 1 year+, 2010-2014
84.4%

Language other than English spoken at home, percent of persons age 5 years+, 2010-2014
44.6%
Education

High school graduate or higher, percent of persons age 25 years+, 2010-2014
86.7%

Bachelor’s degree or higher, percent of persons age 25 years+, 2010-2014
52.9%
Health

With a disability, under age 65 years, percent, 2010-2014
6.1%

Persons without health insurance, under age 65 years, percent
Warning Sign 11.4%
Economy

In civilian labor force, total, percent of population age 16 years+, 2010-2014
69.2%

In civilian labor force, female, percent of population age 16 years+, 2010-2014
65.0%

Total accommodation and food services sales, 2007 ($1,000) (c)
5,039,171

Total health care and social assistance receipts/revenue, 2007 ($1,000) (c)
7,752,020

Total manufacturers shipments, 2007 ($1,000) (c)
2,077,457

Total merchant wholesaler sales, 2007 ($1,000) (c)
10,562,176

Total retail sales, 2007 ($1,000) (c)
12,399,960

Total retail sales per capita, 2007 (c)
$15,516
Transportation

Mean travel time to work (minutes), workers age 16 years+, 2010-2014
31.0
Income and Poverty

Median household income (in 2014 dollars), 2010-2014
$78,378

Per capita income in past 12 months (in 2014 dollars), 2010-2014
$49,986

Persons in poverty, percent
Warning Sign 13.3%
BUSINESSES

Total employer establishments, 2013

Total employment, 2013

Total annual payroll, 2013

Total employment, percent change, 2012-2013

Total nonemployer establishments, 2013

All firms, 2007
105,030

Men-owned firms, 2007
53,836

Women-owned firms, 2007
31,639
Minority-owned firms, 2007
34,956

Nonminority-owned firms, 2007
61,207

Veteran-owned firms, 2007
4,935

Nonveteran-owned firms, 2007
91,464
GEOGRAPHY

Population per square mile, 2010
17,179.1

Land area in square miles, 2010
46.87

 

Radio Station list for advertising in the Bay Area:

KSFO 560 AM Hot Talk 560 KSFO  Talk ABC News
KEAR 610 AM Family Radio 610 nglish Christian Family Stations, Inc.
KNBR 680 AM KNBR 680 English Sports CBS Sports Radio
KCBS 740 AM All News 740  English News CBS
KGO 810 AM KGO 810 News/Information  English News ABC
KTRB 860 AM ESPN Deportes 860 Spanish Sports ESPN Deportes
KKSF 910 AM Talk 910 Oakland, CA English Talk Fox News Radio
KNEW 960 AM Bloomberg 960  English Business NBC Radio
KNBR 1050 AM KNBR 1050 San Mateo English Sports CBS Sports Radio
KFAX 1100 AM AM 1100  English Christian Salem Communications
KDOW 1220 AM Palo Alto English Business Wall Street Business Network; Salem Communications
KSFB 1260 AM Immaculate Heart Radio San Francisco English Christian IHR Educational Broadcasting
KMKY (AM) 1310 AM KMKY 1310 AM Oakland, CA English Children Radio Disney
KVTO 1400 AM Berkeley, CA Cantonese General Sing Tao Chinese Radio
KSQQ 96.1 FM Morgan Hill Mandarin General Sing Tao Chinese Radio
KEST 1450 AM San Francisco English General

KAWZ 88.1 FM (Los Gatos)
KQED 88.5 FM (Public radio)
KOSC 90.3 FM (KDFC Classical)
KCSM 91.1 FM (Jazz 91 FM)
KALW 91.7 FM (Public radio)
KREV 92.7 FM (The Revolution)
KRZZ 93.3 FM (La Raza)
KYLD 94.9 FM (Wild FM)
KGMZ 95.7 FM (The Game)
KOIT 96.5 FM (KOIT 96.5)
KLLC 97.3 FM (Alice FM)
KISQ 98.1 FM (Kiss FM)
KSOL 98.9 FM (Estereo Sol)
KMVQ 99.7 FM (Now FM)
KBRG 100.3 FM (based in San Jose) (Mas Variedad)
KIOI 101.3 FM (Star FM)
KRBQ 102.1 FM {Q 102)
KOSF 103.7 FM (Big FM)
KITS 105.3 FM (Live FM)
KVVF 105.7 FM (based in Santa Clara) (Hot FM)
KMEL 106.1 FM
KFRC 106.9 FM (Simulcast 740AM)
KSAN 107.7 FM (based in San Mateo) (The Bone)

Independent stations[edit]

Several independent radio stations also operate in the area, including
KSFH 87.9 FM (based in Mountain View)
KSRH 88.1 FM (based in San Rafael)
KECG 88.1 FM (based in El Cerrito)
KCEA 89.1 FM (based in Atherton)
KPFB 89.3 FM (based in Berkeley)
KOHL 89.3 FM (based in Fremont)
KMTG 89.3 FM (based in San Jose)
KPOO 89.5 FM
KFJC 89.7 FM (based in Los Altos)
KCRH 89.9 FM (based in Hayward)
KZSU 90.1 FM (based in Stanford)
KOSC 90.3 FM
KSJS 90.5 FM (based in San Jose)
KALX 90.7 FM (based in Berkeley)
KCSM 91.1 FM (based in San Mateo)
KKUP 91.5 FM (based in Cupertino)
KALW 91.7 FM
KKDV 92.1 FM (based in Walnut Creek)
KSJO 92.3 FM (based in San Jose)
KPFA 94.1 FM (based in Berkeley)
KBAY 94.5 FM (based in Gilroy)
KRTY 95.3 FM (based in Los Gatos)
KGMZ 95.7 FM
KOIT 96.5 FM
KUFX 98.5 FM (based in San Jose)
KBLX 102.9 FM (based in Berkeley)
KSCU 103.3 FM (based in Santa Clara)
KFOG 104.5 FM
KXSC 104.9 FM (simulcast KOSC 90.3 FM San Francisco)
KMEL 106.1 FM
KEZR 106.5 FM
KIQI 1010 AM
KLOK 1170 AM (based in San Jose)
KZSF 1370 AM (based in San Jose)
KVVN 1430 AM (based in Santa Clara)
KSJX 1500 AM (based in San Jose)
KSFN 1510 AM (based in Piedmont)
KZDG 1550 AM
KLIV 1590 AM (based in San Jose)
KDYA 1190 AM (based in Vallejo)
KDIA 1640 AM (based in Vallejo)

Some of the on air talent, hosts and celebrity radio personalities available for advertising and endorsed ad spots in the market are listed below:
Rose Aguilar
Frank Shozo Baba
Bill Ballance
Doug Banks
Ralph Barbieri
Rick Barry
Alex Bennett (broadcaster)
Charles Karel Bouley
Edward Bowes
Damon Bruce
Ric Bucher
Stan Bunger
Gene Burns
Rick Chase
Brian Copeland
The Dog House (talk show)
Raechel Donahue
Tom Donahue
Jim Dunbar
Jim Eason
Art Finley
Bob Fitzgerald
Laura Flanders
Ben Fong-Torres
John Gilliland
Jerry Gordon
Kathy Gori
Dean Goss
Joanie Greggains
Gil Gross
Harry Heilmann
Spencer Hughes
Greg Jarrett (radio personality)
David Lazarus
Joseph E. Marshall
Terry McGovern (actor)
Captain Mikey
Melanie Morgan
Mark Naftalin
Wes Nisker
Ronn Owens
Greg Papa
Gary Radnich
Pierre Robert
Daniel “Monkey Man” Roberts
Don Rose
John Rothmann
George H. Ruge
Michael Savage
Nina Serrano
Don Sherwood (disc jockey)
Barbara Simpson
Joe Starkey
Laura Sullivan
Brian Sussman
Jesse Thorn
Bernie Ward
Bill Wattenburg
Mike Webb (radio host)
Jim Wieder
Pete Wilson (broadcaster)
Lloyd Lindsay Young

radio and TV advertising cost and Rates in San Diego

San Diego, CALet us help you with your advertising and media needs. Free rates, costs pricing and advice for advertising in California. Please call 888-449-2526 – We have great low cost advertising deals in San Diego. How much does it cost to advertise on the radio in San Diego CA? The cost or price to buy ads in any city and on any radio station ranges from $3 CPM to as much as $15 CPM depending on the day-part, show and station audience reach. Demographics and type of advertising message can also affect the prices and cost. For example a direct response campaign with a hard offer may have a different rate than a direct response advertising message with a soft offer or branding message. Additionally, political advertising rates in election windows can be fixed at the lowest rate in that cycle. We independently negotiate every ad buy to insure the most coverage in the DMA for the lowest cost. Also, for DR campaigns we steer our advertising clients towards Talk Radio as Talk Radio listeners are actively engaged in the discussion – Music radio listeners are more passive as music radio is attracting more of a passive listening audience. For a complete proposal and accurate rates, audience data, radio station ratings and rankings call the radio advertising professionals here at RAW Media. Awarded as one of the best radio ad agency and media buying companies in America! Call 888-449-2526 for a complete media planning and strategy consultation.

 

Demographic data for advertising in the San Diego area:

People in San Diego California
Population definition and source info Population, 2014 estimate 1,381,069 38,802,500
Population definition and source info Population, 2010 (April 1) estimates base 1,301,621 37,254,503
Population, percent change – April 1, 2010 to July 1 definition and source info Population, percent change – April 1, 2010 to July 1, 2014 6.1% 4.2%
Population definition and source info Population, 2010 1,307,402 37,253,956
Persons under 5 years, percent definition and source info Persons under 5 years, percent, 2010 6.2% 6.8%
Persons under 18 years, percent definition and source info Persons under 18 years, percent, 2010 21.4% 25.0%
Persons 65 years and over, percent definition and source info Persons 65 years and over, percent, 2010 10.7% 11.4%
Female persons, percent definition and source info Female persons, percent, 2010 49.5% 50.3%

White alone, percent definition and source info White alone, percent, 2010 (a) 58.9% 57.6%
Black or African American alone, percent definition and source info Black or African American alone, percent, 2010 (a) 6.7% 6.2%
American Indian and Alaska Native alone, percent definition and source info American Indian and Alaska Native alone, percent, 2010 (a) 0.6% 1.0%
Asian alone, percent definition and source info Asian alone, percent, 2010 (a) 15.9% 13.0%
Native Hawaiian and Other Pacific Islander alone, percent definition and source info Native Hawaiian and Other Pacific Islander alone, percent, 2010 (a) 0.5% 0.4%
Two or More Races, percent definition and source info Two or More Races, percent, 2010 5.1% 4.9%
Hispanic or Latino, percent definition and source info Hispanic or Latino, percent, 2010 (b) 28.8% 37.6%
White alone, not Hispanic or Latino, percent definition and source info White alone, not Hispanic or Latino, percent, 2010 45.1% 40.1%

Living in same house 1 year & over, percent definition and source info Living in same house 1 year & over, percent, 2009-2013 81.6% 84.2%
Foreign born persons, percent definition and source info Foreign born persons, percent, 2009-2013 26.2% 27.0%
Language other than English spoken at home, pct age 5+ definition and source info Language other than English spoken at home, pct age 5+, 2009-2013 39.8% 43.7%
High school graduate or higher, percent of persons age 25+ definition and source info High school graduate or higher, percent of persons age 25+, 2009-2013 87.0% 81.2%
Bachelor Bachelor’s degree or higher, percent of persons age 25+, 2009-2013 41.7% 30.7%
Veterans definition and source info Veterans, 2009-2013 93,580 1,893,539
Mean travel time to work (minutes), workers age 16+ definition and source info Mean travel time to work (minutes), workers age 16+, 2009-2013 22.5 27.2

Housing units definition and source info Housing units, 2010 516,033 13,680,081
Homeownership rate definition and source info Homeownership rate, 2009-2013 47.9% 55.3%
Housing units in multi-unit structures, percent definition and source info Housing units in multi-unit structures, percent, 2009-2013 44.4% 31.0%
Median value of owner-occupied housing units definition and source info Median value of owner-occupied housing units, 2009-2013 $437,400 $366,400
Households definition and source info Households, 2009-2013 476,551 12,542,460
Persons per household definition and source info Persons per household, 2009-2013 2.69 2.94
Per capita money income in past 12 months (2013 dollars) definition and source info Per capita money income in past 12 months (2013 dollars), 2009-2013 $33,152 $29,527
Median household income definition and source info Median household income, 2009-2013 $64,058 $61,094
Persons below poverty level, percent definition and source info Persons below poverty level, percent, 2009-2013 15.6% 15.9%
Business QuickFacts San Diego California
Total number of firms definition and source info Total number of firms, 2007 130,529 3,425,510
Black-owned firms, percent definition and source info Black-owned firms, percent, 2007 3.4% 4.0%
American Indian- and Alaska Native-owned firms, percent definition and source info American Indian- and Alaska Native-owned firms, percent, 2007 S 1.3%
Asian-owned firms, percent definition and source info Asian-owned firms, percent, 2007 13.4% 14.9%
Native Hawaiian and Other Pacific Islander-owned firms, percent definition and source info Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007 0.3% 0.3%
Hispanic-owned firms, percent definition and source info Hispanic-owned firms, percent, 2007 12.8% 16.5%
Women-owned firms, percent definition and source info Women-owned firms, percent, 2007 30.7% 30.3%

Manufacturers shipments definition and source info Manufacturers shipments, 2007 ($1000) 12,988,977 491,372,092
Merchant wholesaler sales definition and source info Merchant wholesaler sales, 2007 ($1000) 21,927,745 598,456,486
Retail sales definition and source info Retail sales, 2007 ($1000) 16,525,751 455,032,270
Retail sales per capita definition and source info Retail sales per capita, 2007 $12,735 $12,561
Accommodation and food services sales definition and source info Accommodation and food services sales, 2007 ($1000) 5,154,482 80,852,787

 

Some of the on air talent, hosts and celebrity radio personalities available for advertising and endorsed ad spots in the market are listed below:

MONDAY – FRIDAY
TIME HOST
12am to 3am Red Eye Radio
3am to 5am America’s Morning News
5am to 10am Armstrong & Getty
10am to 2pm The Mike Slater Show
2pm to 3pm KFMB News Hour with Carlo and Lynda
3pm to 6pm The Brett Winterble Show
6pm to 9pm The Glenn Beck Show
9pm to 12am The Mark Levin

On-Air
San Diego’s Morning News
Rush Limbaugh
The Sean Hannity Show
San Diego’s Noon News
Cliff Notes Commentary
The DeMaio Report
San Diego’s Evening News
Ernie Brown at Night
Ground Zero
George Noory
George Chamberlin
Sully on Business
Tom Brokaw

List of radio stations for advertising in San Diego:

88.3 FM KSDS Jazz 2.2 miles San Diego, CA
88.9 FM KSDW Religious 47.5 miles Temecula, CA
89.5 FM KPBS Public Radio 13.6 miles San Diego, CA
91.1 FM XETRA Rock 25.6 miles Tijuana, BC
91.3 FM KOPA 40.8 miles Pala, CA
91.7 FM XHGLX Spanish Top 40 32.4 miles Tijuana, BC
92.1 FM KSOQ Country 22.9 miles Escondido, CA
93.3 FM KHTS CHR 5.0 miles El Cajon, CA
93.7 FM KCZP-LP Religious 5.0 miles San Diego, CA
94.1 FM KMYI Hot AC 7.3 miles San Diego, CA
94.5 FM KMYT Adult Album Alternative 48.5 miles Temecula, CA
94.9 FM KBZT Alternative 13.5 miles San Diego, CA
95.7 FM KSSX Rhythmic Oldies 7.3 miles Carlsbad, CA
96.1 FM KYDO Christian Contemporary 37.3 miles Campo, CA
96.5 FM KYXY Adult Contemporary 7.2 miles San Diego, CA
97.3 FM KSON Country 6.0 miles San Diego, CA
98.1 FM KIFM Smooth Jazz 7.2 miles San Diego, CA
98.9 FM XHMORE Spanish Rock 25.5 miles Tijuana, BC
99.3 FM XHOCL Spanish Oldies 32.4 miles Tijuana, BC
99.7 FM XHTY Regional Mexican 25.5 miles Tijuana, BC
100.1 FM KPRI Christian Contemporary 40.5 miles Julian, CA
100.7 FM KFMB Classic Rock 7.2 miles San Diego, CA
101.1 FM KVIB-LP 3.4 miles San Diego, CA
101.5 FM KGB Classic Rock 5.0 miles San Diego, CA
102.1 FM KLVJ Christian Contemporary 7.2 miles Encinitas, CA
102.9 FM KLQV Spanish Classic Hits 13.5 miles San Diego, CA
103.3 FM KTMQ Classic Rock 48.5 miles Temecula, CA
103.7 FM KEGY Hot AC 7.2 miles San Diego, CA
104.1 FM KRXC 48.5 miles Murrieta, CA
104.5 FM XHLTN Spanisih AC 19.4 miles Tijuana, BC
105.3 FM KIOZ Active Rock 7.3 miles San Diego, CA
105.7 FM XHPRS Classic Hits 33.0 miles Tecate, BC
106.5 FM KLNV Regional Mexican 6.0 miles San Diego, CA
107.1 FM KSSD Spanish Hits 41.8 miles Fallbrook, CA

———————————————————————-

600 AM KOGO News/Talk 6.0 miles San Diego, CA
760 AM KFMB News/Talk 8.3 miles San Diego, CA
910 AM KECR Religious 15.1 miles El Cajon, CA
1000 AM KCEO Religious 32.1 miles Vista, CA
1040 AM KURS Oldies 6.1 miles San Diego, CA
1130 AM KSDO Spanish Christian 11.7 miles San Diego, CA
1170 AM KCBQ News/Talk 15.1 miles San Diego, CA
1210 AM KPRZ Religious 20.2 miles San Marcos, CA
1240 AM KNSN Religious 6.1 miles San Diego, CA
1320 AM KKSM Variety 31.2 miles Oceanside, CA
1360 AM KLSD Sports 5.0 miles San Diego, CA
1450 AM KFSD Adult Standards 23.4 miles Escondido, CA

KBRT
KBZT
KCBQ
KCEO
KCR (SDSU)
KECR
KEGY
KFMB (AM)
Free Radio San Diego
KFSD
KGB-FM
KHHS-LP
KHTS-FM
KIOZ
KJQY (defunct radio station)
KFMB-FM
KKSM
KLNV
KLQV
KLSD
KMYI
KNSJ
KOGO (AM)
KPBS-FM
KPRZ
KSDS
KSDT Radio
KSON
KSOQ-FM
KSPN (AM)
KSSE
KURS
KXSN
KYDO
KYXY

Radio advertising cost and Rates in Houston Texas

Houston, TXPlease let us assist you with your advertising campaign in Houston. We can get you the best rates, lowest costs and favored prices for all of your advertising campaigns – and on all media formats. Please call for rates 888-449-2526 – How much does it cost to advertise on the radio in Houston Texas? The cost or price to buy ads in any city and on any radio station ranges from $3 CPM to as much as $15 CPM depending on the day-part, show and station audience reach. Demographics and type of advertising message can also affect the prices and cost. For example a direct response campaign with a hard offer may have a different rate than a direct response advertising message with a soft offer or branding message. Additionally, political advertising rates in election windows can be fixed at the lowest rate in that cycle. We independently negotiate every ad buy to insure the most coverage in the DMA for the lowest cost. Also, for DR campaigns we steer our advertising clients towards Talk Radio as Talk Radio listeners are actively engaged in the discussion – Music radio listeners are more passive as music radio is attracting more of a passive listening audience. For a complete proposal and accurate rates, audience data, radio station ratings and rankings call the radio advertising professionals here at RAW Media. Awarded as one of the best radio ad agency and media buying companies in America! Call 888-449-2526 for a complete media planning and strategy consultation.

 

 

Demographic information for advertising in Houston Texas:

Population definition and source info Population, 2014 estimate 2,239,558 26,956,958
Population definition and source info Population, 2010 (April 1) estimates base 2,096,661 25,146,104
Population, percent change – April 1, 2010 to July 1 definition and source info Population, percent change – April 1, 2010 to July 1, 2014 6.8% 7.2%
Population definition and source info Population, 2010 2,099,451 25,145,561
Persons under 5 years, percent definition and source info Persons under 5 years, percent, 2010 8.1% 7.7%
Persons under 18 years, percent definition and source info Persons under 18 years, percent, 2010 25.9% 27.3%
Persons 65 years and over, percent definition and source info Persons 65 years and over, percent, 2010 9.0% 10.3%
Female persons, percent definition and source info Female persons, percent, 2010 49.8% 50.4%

White alone, percent definition and source info White alone, percent, 2010 (a) 50.5% 70.4%
Black or African American alone, percent definition and source info Black or African American alone, percent, 2010 (a) 23.7% 11.8%
American Indian and Alaska Native alone, percent definition and source info American Indian and Alaska Native alone, percent, 2010 (a) 0.7% 0.7%
Asian alone, percent definition and source info Asian alone, percent, 2010 (a) 6.0% 3.8%
Native Hawaiian and Other Pacific Islander alone, percent definition and source info Native Hawaiian and Other Pacific Islander alone, percent, 2010 (a) 0.1% 0.1%
Two or More Races, percent definition and source info Two or More Races, percent, 2010 3.3% 2.7%
Hispanic or Latino, percent definition and source info Hispanic or Latino, percent, 2010 (b) 43.8% 37.6%
White alone, not Hispanic or Latino, percent definition and source info White alone, not Hispanic or Latino, percent, 2010 25.6% 45.3%

Living in same house 1 year & over, percent definition and source info Living in same house 1 year & over, percent, 2009-2013 79.4% 82.8%
Foreign born persons, percent definition and source info Foreign born persons, percent, 2009-2013 28.3% 16.3%
Language other than English spoken at home, pct age 5+ definition and source info Language other than English spoken at home, pct age 5+, 2009-2013 46.3% 34.7%
High school graduate or higher, percent of persons age 25+ definition and source info High school graduate or higher, percent of persons age 25+, 2009-2013 75.4% 81.2%
Bachelor Bachelor’s degree or higher, percent of persons age 25+, 2009-2013 29.2% 26.7%
Veterans definition and source info Veterans, 2009-2013 84,874 1,583,272
Mean travel time to work (minutes), workers age 16+ definition and source info Mean travel time to work (minutes), workers age 16+, 2009-2013 25.9 25.0

Housing units definition and source info Housing units, 2010 892,646 9,977,436
Homeownership rate definition and source info Homeownership rate, 2009-2013 45.4% 63.3%
Housing units in multi-unit structures, percent definition and source info Housing units in multi-unit structures, percent, 2009-2013 48.2% 24.2%
Median value of owner-occupied housing units definition and source info Median value of owner-occupied housing units, 2009-2013 $123,900 $128,900
Households definition and source info Households, 2009-2013 781,407 8,886,471
Persons per household definition and source info Persons per household, 2009-2013 2.69 2.82
Per capita money income in past 12 months (2013 dollars) definition and source info Per capita money income in past 12 months (2013 dollars), 2009-2013 $27,305 $26,019
Median household income definition and source info Median household income, 2009-2013 $45,010 $51,900
Persons below poverty level, percent definition and source info Persons below poverty level, percent, 2009-2013 22.9% 17.6%
Business QuickFacts Houston Texas
Total number of firms definition and source info Total number of firms, 2007 219,324 2,164,852
Black-owned firms, percent definition and source info Black-owned firms, percent, 2007 15.1% 7.1%
American Indian- and Alaska Native-owned firms, percent definition and source info American Indian- and Alaska Native-owned firms, percent, 2007 0.9% 0.9%
Asian-owned firms, percent definition and source info Asian-owned firms, percent, 2007 10.4% 5.3%
Native Hawaiian and Other Pacific Islander-owned firms, percent definition and source info Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007 0.1% 0.1%
Hispanic-owned firms, percent definition and source info Hispanic-owned firms, percent, 2007 23.3% 20.7%
Women-owned firms, percent definition and source info Women-owned firms, percent, 2007 28.9% 28.2%

Manufacturers shipments definition and source info Manufacturers shipments, 2007 ($1000) 49,121,973 593,541,502
Merchant wholesaler sales definition and source info Merchant wholesaler sales, 2007 ($1000) 189,998,400 424,238,194
Retail sales definition and source info Retail sales, 2007 ($1000) 36,570,164 311,334,781
Retail sales per capita definition and source info Retail sales per capita, 2007 $16,573 $13,061
Accommodation and food services sales definition and source info Accommodation and food services sales, 2007 ($1000) 6,263,910 42,054,592

Some of the on air talent, hosts and celebrity radio personalities available for advertising and endorsed ad spots in the market are listed below:

12AM-4AM
Coast to Coast

4AM-5AM
This Morning with Gordon Deal

5AM-8AM
Matt Patrick
“PODCAST: Cruz’s Flat Tax Could Grow Economy”

8AM-11AM
Michael Berry
“Mom Get Caught Stealing Halloween Candy Left For Kids”

11AM-2PM
Rush Limbaugh

LIVE

2PM-5PM
Sean Hannity

5PM-7PM
Michael Berry
“Mom Get Caught Stealing Halloween Candy Left For Kids”

7PM-10PM
Mark Levin
“Tom Marr of WCBM in Baltimore fills in for Mark”

10PM-12AM
Ground Zero

12AM-1AM
Twilight Zone

1AM-3AM
Cigar Dave

3AM-5AM
The Jerry Doyle Show

5AM-10AM
Walton And Johnson
“A beer gadget that every man deserves.”

10AM-12PM
Glenn Beck

12PM-2PM
Michael Berry

LIVE

2PM-5PM
Matt Patrick
“PODCAST: Cruz’s Flat Tax Could Grow Economy”

5PM-8PM
The Joe Pags Show
“Controversial Haunted House Uses Images from September 11th”

8PM-10PM
Outlaw Dave
“Check out a 77-Year-Old Congresswoman Who Sucks at Parking”

10PM-12AM
America Now with Meghan McCain

 

Radio Stations for marketing and advertising in Houston TX:

88.1 FM KFTG 12.0 miles Pasadena, TX
88.3 FM KAFR Religious 49.0 miles Conroe, TX
88.7 FM KUHF News/Talk 14.6 miles Houston, TX
89.3 FM KSBJ 35.3 miles Humble, TX
89.7 FM KACC Rock 27.3 miles Alvin, TX
90.1 FM KPFT Talk/Variety 12.0 miles Houston, TX
90.5 FM KJIC Gospel 33.2 miles Santa Fe, TX
90.7 FM KQLC 53.4 miles Sealy, TX
90.7 FM KGBV 47.2 miles Hardin, TX
90.9 FM KTSU Jazz 2.9 miles Houston, TX
91.1 FM KYBJ 49.8 miles Lake Jackson, TX
91.1 FM KNLY Spanish Religious 54.3 miles New Waverly, TX
91.3 FM KPVU Variety 43.1 miles Prairie View, TX
91.7 FM KUHA Variety 22.0 miles Houston, TX
92.1 FM KROI News 33.3 miles Seabrook, TX
92.5 FM KJJG-LP 10.9 miles South Houston, TX
92.9 FM KKBQ Country 15.0 miles Pasadena, TX
93.7 FM KQBT Urban 14.6 miles Houston, TX
94.5 FM KTBZ Alternative 15.3 miles Houston, TX
94.9 FM KPFG-LP 11.2 miles Pasadena, TX
94.9 FM KRUT-LP 5.2 miles Houston, TX
95.7 FM KKHH CHR 15.0 miles Houston, TX
96.1 FM KBLT-LP 3.6 miles Houston, TX
96.5 FM KHMX Hot AC 15.3 miles Houston, TX
97.1 FM KTHT Country Oldies 35.9 miles Cleveland, TX
97.9 FM KBXX Urban 15.0 miles Houston, TX
98.5 FM KTJM Spanish Hits 53.1 miles Port Arthur, TX
99.1 FM KODA Soft Adult Contemporary 15.3 miles Houston, TX
99.7 FM KVST Country 48.2 miles Willis, TX
99.7 FM KHGV-LP 8.9 miles Houston, TX
99.9 FM KNJC-LP 14.0 miles Houston, TX
100.3 FM KILT Country 1.0 miles Houston, TX
101.1 FM KLOL Spanish 15.0 miles Houston, TX
101.5 FM KSTB Country 54.8 miles Crystal Beach, TX
101.5 FM KHSX-LP 7.1 miles Houston, TX
101.7 FM KQEU-LP 13.9 miles Houston, TX
102.1 FM KMJQ Urban AC 14.6 miles Houston, TX
102.5 FM KMAZ-LP 1.0 miles Houston, TX
102.9 FM KLTN Regional Mexican 3.0 miles Houston, TX
103.7 FM KHJK Christian Contemporary 53.6 miles La Porte, TX
104.1 FM KRBE CHR 15.0 miles Houston, TX
104.9 FM KAMA Spanish CHR 3.0 miles Deer Park, TX
105.3 FM KTWL Country 53.8 miles Hempstead, TX
105.3 FM KXXF Rhythmic CHR 54.8 miles Winnie, TX
105.7 FM KHCB Religious 15.1 miles Houston, TX
106.5 FM KOVE Spanish AC 2.7 miles Galveston, TX
106.9 FM KHPT Classic Hits 40.7 miles Conroe, TX
107.5 FM KGLK Classic Hits 34.1 miles Lake Jackson, TX
107.9 FM KQQK Regional Mexican 53.1 miles Beaumont, TX

 

610 AM KILT Sports 11.0 miles Houston, TX
650 AM KIKK Sports 13.5 miles Pasadena, TX
700 AM KSEV Talk 32.3 miles Tomball, TX
740 AM KTRH News/Talk 29.9 miles Houston, TX
790 AM KBME Sports 11.5 miles Houston, TX
850 AM KEYH Regional Mexican 18.9 miles Houston, TX
880 AM KJOZ Progressive Talk 36.8 miles Conroe, TX
900 AM KREH Ethnic 43.6 miles Pecan Grove, TX
920 AM KYST 35.9 miles Texas City, TX
950 AM KPRC News/Talk 6.9 miles Houston, TX
980 AM KQUE Tejano 28.1 miles Rosenberg/Richmond, TX
1010 AM KLAT Spanish Talk 10.3 miles Houston, TX
1050 AM KCHN 39.9 miles Brookshire, TX
1070 AM KNTH Talk 16.8 miles Houston, TX
1090 AM KULF 54.4 miles Bellville, TX
1110 AM KTEK Business Talk 27.8 miles Alvin, TX
1140 AM KYOK Gospel 40.4 miles Conroe, TX
1180 AM KGOL Ethnic 26.6 miles Humble, TX
1230 AM KCOH Regional Mexican 2.7 miles Houston, TX
1320 AM KXYZ Ethnic 13.0 miles Houston, TX
1360 AM KWWJ Gospel 22.1 miles Baytown, TX
1380 AM KRCM 29.9 miles Shenandoah, TX
1400 AM KHCB Religious 27.7 miles League City, TX
1430 AM KSHJ Urban 6.4 miles Houston, TX
1460 AM KBRZ Country 23.5 miles Missouri City, TX
1480 AM KLVL 13.0 miles Pasadena, TX
1500 AM KANI 50.7 miles Wharton, TX
1520 AM KYND Brokered 25.3 miles Cypress, TX
1540 AM KGBC Ethnic 46.5 miles Galveston, TX
1550 AM KWBC Country 60.5 miles Navasota, TX
1560 AM KGOW Talk 31.7 miles Bellaire, TX
1590 AM KMIC Children’s 6.8 miles Houston, TX

Cost to advertise on Radio in Atlanta TV+Newspaper+Online

atlanta-georgia-us_02-360a021207Please call for rates 888-449-2526 – Allow us to offer our media buying services to get you better rates, lower costs and preferred pricing. How much does it cost to advertise on the radio & TV in Atlanta Georgia? Geo-Targeting plans for Google, You Tube, Facebook and more social media marketing verticals. The cost or price to buy ads in any city and on any radio station ranges from $3 CPM to as much as $15 CPM depending on the day-part, show and station audience reach. Demographics and type of advertising message can also affect the prices and cost. For example a direct response campaign with a hard offer may have a different rate than a direct response advertising message with a soft offer or branding message. Additionally, political advertising rates in election windows can be fixed at the lowest rate in that cycle. We independently negotiate every ad buy to insure the most coverage in the DMA for the lowest cost. Also, for DR campaigns we steer our advertising clients towards Talk Radio as Talk Radio listeners are actively engaged in the discussion – Music radio listeners are more passive as music radio is attracting more of a passive listening audience. For a complete proposal and accurate rates, audience data, radio station ratings and rankings call the radio advertising professionals here at RAW Media. Awarded as one of the best radio ad agency and media buying companies in America! Call 888-449-2526 for a complete media planning and strategy consultation.

Demographics for advertising and marketing in Atlanta GA:

Population

Population estimates, July 1, 2014, (V2014)
456,002

Population estimates base, April 1, 2010, (V2014)
420,256

Population, percent change – April 1, 2010 (estimates base) to July 1, 2014, (V2014)
8.5%

Population, Census, April 1, 2010
420,003
Age and Sex

Persons under 5 years, percent, July 1, 2014, (V2014)
Persons under 5 years, percent, April 1, 2010
6.4%

Persons under 18 years, percent, July 1, 2014, (V2014)

Persons under 18 years, percent, April 1, 2010
19.4%

Persons 65 years and over, percent, July 1, 2014, (V2014)

Persons 65 years and over, percent, April 1, 2010
9.8%

Female persons, percent, July 1, 2014, (V2014)

Female persons, percent, April 1, 2010
50.2%
Race and Hispanic Origin

White alone, percent, July 1, 2014, (V2014) (a)

White alone, percent, April 1, 2010 (a)
38.4%

Black or African American alone, percent, July 1, 2014, (V2014) (a)

Black or African American alone, percent, April 1, 2010 (a)
54.0%

American Indian and Alaska Native alone, percent, July 1, 2014, (V2014) (a)

American Indian and Alaska Native alone, percent, April 1, 2010 (a)
0.2%
Asian alone, percent, July 1, 2014, (V2014) (a)

Asian alone, percent, April 1, 2010 (a)
3.1%

Native Hawaiian and Other Pacific Islander alone, percent, July 1, 2014, (V2014) (a)

Native Hawaiian and Other Pacific Islander alone, percent, April 1, 2010 (a)

Two or More Races, percent, July 1, 2014, (V2014)

Two or More Races, percent, April 1, 2010
2.0%

Hispanic or Latino, percent, July 1, 2014, (V2014) (b)

Hispanic or Latino, percent, April 1, 2010 (b)
5.2%

White alone, not Hispanic or Latino, percent, July 1, 2014, (V2014)

White alone, not Hispanic or Latino, percent, April 1, 2010
36.3%
Population Characteristics

Veterans, 2010-2014
20,380

Foreign born persons, percent, 2010-2014
7.6%
Housing

Housing units, July 1, 2014, (V2014)

Housing units, April 1, 2010
224,573

Owner-occupied housing unit rate, 2010-2014
44.1%

Median value of owner-occupied housing units, 2010-2014
$205,000

Median selected monthly owner costs -with a mortgage, 2010-2014
$1,806

Median selected monthly owner costs -without a mortgage, 2010-2014
$549

Median gross rent, 2010-2014
$969

Building permits, 2014

Families and Living Arrangements

Households, 2010-2014
181,681

Persons per household, 2010-2014
2.25
Living in same house 1 year ago, percent of persons age 1 year+, 2010-2014
76.4%

Language other than English spoken at home, percent of persons age 5 years+, 2010-2014
10.8%
Education

High school graduate or higher, percent of persons age 25 years+, 2010-2014
88.4%

Bachelor’s degree or higher, percent of persons age 25 years+, 2010-2014
47.1%
Health

With a disability, under age 65 years, percent, 2010-2014
8.3%

Persons without health insurance, under age 65 years, percent
Warning Sign 19.7%
Economy

In civilian labor force, total, percent of population age 16 years+, 2010-2014
64.7%

In civilian labor force, female, percent of population age 16 years+, 2010-2014
61.8%

Total accommodation and food services sales, 2007 ($1,000) (c)
2,743,688

Total health care and social assistance receipts/revenue, 2007 ($1,000) (c)
4,796,286

Total manufacturers shipments, 2007 ($1,000) (c)
5,304,252

Total merchant wholesaler sales, 2007 ($1,000) (c)
7,523,615

Total retail sales, 2007 ($1,000) (c)
5,594,126

Total retail sales per capita, 2007 (c)
$10,767
Transportation

Mean travel time to work (minutes), workers age 16 years+, 2010-2014
25.4
Income and Poverty

Median household income (in 2014 dollars), 2010-2014
$46,439

Per capita income in past 12 months (in 2014 dollars), 2010-2014
$35,719

Persons in poverty, percent
Warning Sign 25.2%
BUSINESSES

Total employer establishments, 2013

Total employment, 2013

Total annual payroll, 2013

Total employment, percent change, 2012-2013

Total nonemployer establishments, 2013

All firms, 2007
50,966

Men-owned firms, 2007
25,949

Women-owned firms, 2007
17,047

Minority-owned firms, 2007
19,266

Nonminority-owned firms, 2007
28,198

Veteran-owned firms, 2007
5,003

Nonveteran-owned firms, 2007
41,353
GEOGRAPHY

Population per square mile, 2010
3,154.3

Land area in square miles, 2010
133.15

 

 

 

Some of the on air talent, hosts and celebrity radio personalities available for advertising and endorsed ad spots in the market are listed below:

Jimmy Baron
Buck Belue
Neal Boortz
Kenny Burns (radio host)
Herman Cain
Skip Caray
Mara Davis
Bill Drake
Wes Durham
Elvis Duran
Jeff Foxworthy
Leslie Fram
Milo Hamilton
Skinny Bobby Harper
Steve Harvey
Clark Howard
Jeff Hullinger
Rusty Humphries
Valerie Jackson
Ernie Johnson (pitcher)
Rhubarb Jones
John Kincade
George Lowe

Mike Malloy
Zilla Mays
Smilin’ Ed McConnell
Steve McCoy
Ovie Mughelli
Larry Munson
Kim Peterson
Jim Powell (sportscaster)
Ian Punnett
Jacque Reid
Don Rose
Dennis Scott (basketball)
Ryan Seacrest
Kordell Stewart
Hal Suit
Rich “Sully” Sullivan
Zakk Tyler
Tony Wike

Stations to advertise on in Atlanta GA:

88.3 FM WIVL Religious 48.9 miles Jasper, GA
88.5 FM WRAS Alternative 8.3 miles Atlanta, GA
88.7 FM WEYY Religious 52.5 miles Tallapoosa, GA
88.9 FM WMSL Religious 53.2 miles Athens, GA
88.9 FM WKEU Oldies 53.5 miles The Rock, GA
89.1 FM WBCX Variety 50.6 miles Gainesville, GA
89.3 FM WRFG Variety 4.9 miles Atlanta, GA
89.5 FM WYFW Religious 40.1 miles Winder, GA
90.1 FM WABE Talk 3.9 miles Atlanta, GA
90.7 FM WLTS Adult Contemporary 41.0 miles Barrettsville, GA
90.7 FM WMVV Religious 31.1 miles Griffin, GA
90.7 FM WUWG Public Radio 37.8 miles Carrollton, GA
91.1 FM WREK College 1.3 miles Atlanta, GA
91.5 FM WWEV Christian Contemporary 35.8 miles Cumming, GA
91.7 FM WMVW Religious 35.6 miles Peachtree City, GA
91.7 FM WCCV Religious 45.6 miles Cartersville, GA
91.9 FM WCLK Jazz 0.8 miles Atlanta, GA
92.1 FM WBTR Country 37.8 miles Carrollton, GA
92.1 FM WJGA Variety 41.8 miles Jackson, GA
92.3 FM WMOQ Country 48.7 miles Bostwick, GA
92.5 FM WEKS Country 43.5 miles Zebulon, GA
92.9 FM WZGC Sports 3.9 miles Atlanta, GA
93.3 FM WVFJ Christian Contemporary 51.1 miles Greenville, GA
94.1 FM WSTR CHR 2.3 miles Smyrna, GA
94.9 FM WUBL Country 4.9 miles Atlanta, GA
95.5 FM WSBB News/Talk 37.5 miles Doraville, GA
96.1 FM WWPW Rock 4.9 miles Atlanta, GA
96.7 FM WRDG Alternative 20.9 miles Peachtree City, GA
97.1 FM WSRV Classic Hits 40.2 miles Gainesville, GA
97.5 FM WUMJ Urban Contemporary 21.2 miles Fayetteville, GA
98.5 FM WSB Adult Contemporary 3.9 miles Atlanta, GA
98.9 FM WWGA Classic Hits 51.8 miles Tallapoosa, GA
99.1 FM WGRU-LP 13.6 miles Riverdale, GA
99.7 FM WWWQ CHR 4.9 miles Atlanta, GA
100.1 FM WNIZ-LP 14.4 miles Marietta, GA
100.5 FM WNNX Rock 0.8 miles College Park, GA
101.1 FM WTGA Adult Contemporary 53.4 miles Thomaston, GA
101.5 FM WKHX Country 4.9 miles Marietta, GA
102.3 FM WLKQ Regional Mexican 35.0 miles Buford, GA
102.5 FM WPZE Gospel 7.9 miles Mableton, GA
102.7 FM WCKS Hot AC 54.5 miles Fruithurst, AL
103.3 FM WVEE Urban 3.9 miles Atlanta, GA
103.7 FM WJEU-LP 10.5 miles Decatur, GA
104.1 FM WALR Urban AC 34.5 miles Palmetto, GA
104.3 FM WZTR Classic Rock 53.2 miles Dahlonega, GA
104.7 FM WFSH Christian Contemporary 33.8 miles Athens, GA
104.9 FM WRBF Classic Rock 54.3 miles Plainville, GA
105.3 FM WBZY Regional Mexican 34.4 miles Bowdon, GA
105.7 FM WRDA Alternative 21.4 miles Canton, GA
105.9 FM WFAL 45.3 miles Milner, GA
106.7 FM WYAY News 40.2 miles Gainesville, GA
107.1 FM WTSH Country 47.6 miles Rockmart, GA
107.5 FM WAMJ Urban Contemporary 12.4 miles Roswell, GA
107.9 FM WHTA Urban 20.9 miles Hampton, GA

550 AM WDUN Talk 53.0 miles Gainesville, GA
590 AM WDWD Children’s 15.1 miles Atlanta, GA
610 AM WPLO Regional Mexican 28.2 miles Grayson, GA
620 AM WTRP Oldies 60.3 miles La Grange, GA
640 AM WGST Spanish Sports 3.2 miles Atlanta, GA
680 AM WCNN Sports 16.1 miles North Atlanta, GA
710 AM WROM Gospel 54.9 miles Rome, GA
720 AM WVCC News/Talk 57.6 miles Hogansville, GA
750 AM WSB News/Talk 10.4 miles Atlanta, GA
790 AM WQXI Sports 4.6 miles Atlanta, GA
860 AM WAEC Religious 5.1 miles Atlanta, GA
890 AM WJTP Ethnic 4.3 miles Lithia Springs, GA
900 AM WJTH Country 56.1 miles Calhoun, GA
920 AM WGKA News/Talk 4.4 miles Atlanta, GA
960 AM WRFC Sports 58.1 miles Athens, GA
970 AM WNIV Religious 4.5 miles Atlanta, GA
990 AM WISK Spanish 28.2 miles Lawrenceville, GA
1010 AM WTZA Rhythmic Oldies 7.8 miles Atlanta, GA
1030 AM WEBS Oldies 58.4 miles Calhoun, GA
1040 AM WPBS Ethnic 22.2 miles Conyers, GA
1060 AM WKNG Country 48.8 miles Tallapoosa, GA
1080 AM WFTD Ethnic 23.7 miles Marietta, GA
1090 AM WBAF Country 51.2 miles Barnesville, GA
1100 AM WWWE Spanish 5.1 miles Hapeville, GA
1120 AM WXJO Oldies 19.4 miles Douglasville, GA
1130 AM WLBA Regional Mexican 50.8 miles Gainesville, GA
1160 AM WCFO News/Talk 12.5 miles East Point, GA
1190 AM WAFS Business Talk 4.5 miles Atlanta, GA
1210 AM WDGR 57.8 miles Lawrenceville, GA
1220 AM WZOT Gospel 41.1 miles Rockmart, GA
1230 AM WFOM Sports 12.9 miles Marietta, GA
1240 AM WLAG Sports 61.3 miles La Grange, GA
1240 AM WGGA Sports 50.6 miles Gainesville, GA
1250 AM WYTH Nostalgia 54.7 miles Madison, GA
1270 AM WYXC News/Talk 38.4 miles Cartersville, GA
1270 AM WJJC News/Talk 63.8 miles Commerce, GA
1290 AM WCHK News/Talk 34.2 miles Canton, GA
1300 AM WJBB Variety 40.5 miles Winder, GA
1300 AM WNEA Religious 34.5 miles Newnan, GA
1310 AM WPBC Gospel 7.0 miles Decatur, GA
1320 AM WHIE Country 36.2 miles Griffin, GA
1330 AM WLBB News/Talk 39.4 miles Carrollton, GA
1330 AM WGTJ Religious 49.7 miles Murrayville, GA
1340 AM WGAA Country 52.2 miles Cedartown, GA
1340 AM WGAU News/Talk 59.0 miles Athens, GA
1340 AM WIFN Sports 0.8 miles Atlanta, GA
1360 AM WGJK Country 57.0 miles Rome, GA
1370 AM WFDR News 61.3 miles Manchester, GA
1380 AM WAOK News/Talk 4.4 miles Atlanta, GA
1400 AM WLTA Religious 22.2 miles Alpharetta, GA
1400 AM WCOH Sports 36.0 miles Newnan, GA
1410 AM WLAQ News/Talk 57.5 miles Rome, GA
1410 AM WKKP Country 27.6 miles Mcdonough, GA
1420 AM WATB International 9.1 miles Decatur, GA
1430 AM WGFS Gospel 31.3 miles Covington, GA
1440 AM WGMI Classic Hits 43.6 miles Bremen, GA
1450 AM WKEU Oldies 37.0 miles Griffin, GA
1450 AM WBHF Nostalgia 37.3 miles Cartersville, GA
1460 AM WXEM Regional Mexican 35.0 miles Buford, GA
1470 AM WXAG Gospel 59.9 miles Athens, GA
1470 AM WRGA News/Talk 57.1 miles Rome, GA
1480 AM WYZE Gospel 3.2 miles Atlanta, GA
1490 AM WYYZ Country 49.5 miles Jasper, GA
1490 AM WKUN Gospel 40.5 miles Monroe, GA
1500 AM WDPC Religious 27.3 miles Dallas, GA
1520 AM WDCY Religious 19.4 miles Douglasville, GA
1540 AM WKVQ Nostalgia 64.3 miles Eatonton, GA
1550 AM WAZX Adult Contemporary 15.4 miles Smyrna, GA
1570 AM WIGO Gospel 12.1 miles Morrow, GA
1590 AM WTGA Adult Contemporary 60.0 miles Thomaston, GA
1600 AM WAOS Regional Mexican 15.0 miles Austell, GA
1690 AM WMLB Variety 4.4 miles Avondale Estates, GA

 

How to Advertise on the radio – AM, FM, Satellite, Online Streaming, Podcasting

paulshannon-Old-Timey-Radio-2400pxCall 888-449-2526 – What does it cost to advertise on the radio? Rate cards, costs and pricing – FREE proposals too! Radio advertising in both the United States and Canada can be the most affordable and cost effective means to get the word out. AM, FM, Online streaming, Podcasts and Sirius XM satellite radio advertising deals available here. Call 888-449-2526. How to advertise on the radio? It’s easy! Here are tips, facts and suggestions to help you get situated. We are all about how to, cost to, and advertise on any radio property. We have agreements to offer advertising space with thousands of stations, network radio and iHeart and Pandora to.

Whether you are running a branding advertising campaign, a Direct response ad buy or driving foot traffic, web traffic or announcing an event, fund raising or seeking public input – Radio advertising works!

There are thousands of radio stations offering local interest programming, national music feeds and talk, sport or news and weather. To get the very best advertising rates, prices and to keep costs low – call this phone number 888-449-2526.

If you want celebrity host endorsements from major talent on the radio, national. local, international, we can accommodate your media planning needs.

Hosts like Rush Limbaugh, Sean Hannity, Glen Beck, George Noory, Michael Savage, Howard Stern, Mark Levin, Dan Patrick, Jim Rome and Colin Cowherd just to name a few.

Advertise on ESPN, Fox Sports radio, local market spot and remnant buys are available.

Call today for a free quote on radio advertising in all 50 States and in any city. Call 888-449-2526 or 1-714-927-0495

Radio Frequencies for Advertising:

Satellite Radio like SIRIUS XM

Online Streaming Radio

AM radio 535 to 1700 kHz Amplitude Modulation (AM)

FM radio 87.5 to 108 MHz, Frequency Modulation (FM)

Corporate Audio and Video for Products and Services

Corporate and Business Videos can be a real snore, sad to say that… but it’s true. Big fancy high dollar productions may look pretty, but do they send the right message to prospects, clients and on-lookers? The most valued experience for a prospect or a client/Customer is to get a personal understanding of the people and the motivation behind any offer. “People do business with people they like”. You’ve heard that expression a million times – But did you ever ask yourself what it really means? We see the same mistake being made… Over and Over – Businesses, organizations, Politicians, Manufacturers, re-sellers, Retailers, Service providers, authors, Marketing professionals etc. All of them are actively trying to SELL you. Pushing and pulling and tugging at you to make a buying decision, urging you to commit to a cause, make a move, respond on command. The truth is that “Attraction Marketing” is the secret handshake everyone is looking for. What we do is a time honored and proven technique that gently encourages the prospect or client by way of a “Talk Radio Style” interview with a simple companion video slide show that demonstrates the message but leaves them with their dignity. Talk Radio interviews are intimate, engaging and non-threatening. Posting your radio interviews as videos on You Tube or another video content-manager, or adding the interview video to your web site, creates a simple, cost effective and powerful communication channel for dispensing the marketing message while building a relationship with the listener. The psycho-Graphic advantage is that people associate a radio interview as news, information, entertainment and see it as a worthwhile form of time utilization. The prospects get to know you PERSONALLY, they get a deeper understanding of the brand, the features, benefits etc. This is an old school proven method that is time honored and, until now, nearly a lost art. It’s the RELATIONSHIP that matters. Let us show you how easy it is to make your marketing and communication efforts more attractive to the target you seek. Attraction marketing works! Let us prove that to you. Remember, those audio/video elements stay out there forever, with no recurring cost, and they will draw people to whatever it is that you offer. Send links of the interviews out to prospects and let the interview do the hard part for you… Closing ratios will skyrocket if you use this tool properly, we can show you how.

Rates: 0-10 Minutes $99  | 10-20 Minutes $149  | 20-30 Minutes $199  | One Hour  $349
(Special rates available for long term commitments on Pod-casts etc.)
Call 888-449-2526 to get started!

Story Board Style for intro to Video Interviews (Example):

https://www.youtube.com/watch?v=fW_4YVtu7Vs

Radio Infomercial Production – Remote Recording by Phone or SKYPE

Infomercial production and recording- Cost and price for infomercials: Sales & Closing Videos and Co-Hosted Pod-casting with a National Radio Personality – Low Rates – High Quality – For any sales person who wants a better Mouse Trap! Call 888-449-2526  Home of the $99.00 National host Interview and companion video – Now you can advertise using our National Radio Host interview style audio and video program. We make long form radio infomercials/Interviews – and we make short audio/video recordings for all types of sales, we basically pre-sell the client for you. Our Interviews are recorded remotely via Phone or Skype. Our in-house studio is able to make the production sound quality just as good as if it was recorded in a radio station studio. The video’s are simple slide shows that are basically there to “hold” the interview in a platform similar to You Tube.
The 5 to 30 minute long radio interviews/infomercials are prepared for national or local distribution on radio stations, landing pages or websites, They are stand alone,  turn key closing tools.
We perform Infomercial production and placement on radio stations at the lowest cost, price and rates.  We make radio shows for large and small businesses, for financial and retirement planners, health product companies and professionals of all kinds. We are the home of the National talk radio host interview with companion video – Rates start at just $99.00.

Example of $99 interview!

https://www.youtube.com/watch?v=6w6A9Va7mk0
The product is unique, it works like a 3rd party celebrity endorsement. These interviews with companion videos are tailor made to put up on sellers pages as you see on Amazon.com, or to place on websites, or to insert in landing pages or to send out as links to prospects to assist in the close. Best when used to inform or close prospects or clients. Works for all types of products, services, Ideas, even Authors/writers books – Designed for professional sales people, contractors and small businesses. Just send a link to a prospect or a client and let our Radio Show make the sale for you. Any topic will work!
Now, as a sales person,  you can be in unlimited homes or businesses at the same time.  Our Interviews are real talk radio style with a nationally known personality. They really do work. We can close the deal for you – easily – and help you build credibility and trust at the same time. Even Network Marketing and MLM marketing people can use this technique to build relationships and sign new business – almost instantly.
Insurance agents, sales people and Financial planners tell us that their closing ratios and sales totals skyrocket because of the psycho-graphic nature of our approach to the sale. It is extremely powerful.

Example: An agent sends a prospect a link to the You Tube video/Radio interview – The prospects watch, listen with amazement and are gently “pre-sold”.

Putting up videos that push for the sale or push an offer doesn’t work as well as it used to – because a prospect or a client in today’s sophisticated sales climate sees that approach as if it were a long winded sales pitch. (Blow-hard)

A talk radio style interview by contrast is engaging, interesting and is received by the prospect as a subtle, informative and worthwhile conversation between you and a radio personality, it’s a very Powerful approach to selling and closing.

The Companion interviews can also be used by Politicians and just about any type of outside sales person. Real estate agents, estate planners, contractors, just about anyone can benefit from the credibility that comes from being a “guest” on talk radio.

Anyone that might find themselves across the desk from a client or prospect, or in someones living room or kitchen with a proposal – can benefit from our system.

We record the interview, create a slide show video and load it on the web for you – all for as little as $99.00.

Pod-casting Yet? Our National radio host will happily be your co-host and companion for pod-casting. We offer Monthly, weekly and daily rates for podcast production and co-hosting. We make the best Pod-casts in America – Guaranteed!

Look these videos over and let us know when we can get started on your infomercial or companion interview and video sales program.

 

Superior Marketing for Books & Authors Book Release Tips and advice! Best way to launch a new book – sell more books, Market books – Get Radio Interviews, Launch a book and get people to read it!. Call 888-449-2526. Videos made for Amazon.com –  Authors and Authors den.

Powerful Marketing for all types of Services & Products Our sales and marketing techniques using a national radio host interview and companion video really do work – Close more deals, sell more annuities, Insurance, consumer products and a multitude of services using our program – Call now 888-449-2526. Amazon sellers, Websites that need a quick video… Call now!

Example infomercial audio/ Video –

https://www.youtube.com/watch?v=FA_wmPLkwnU

More Info

Interview w/Companion video PRICES:

00 – 10 minutes $99 | 10 – 20 minutes $149 | 20 – 30 minutes $199

Full Infomercials for radio Station airing $595.00